Marketing

Hishaam Ibrahim

EMAIL: ********.******@******.***

Education

May 2014 – Master of Global Business

May 2015 Major: Contemporary Marketing Management

S P Jain School of Global Management

Research Project: Detailed study on the marketing of the Western brand Hermes in Dubai Conducted an in depth research of consumer purchase behaviour towards luxury brands in Dubai as well as the key successful marketing strategies in the Middle East. Analysed primary data and recommendations were given which could further help the brand’s future in Dubai Research Project: Analysing the key successful marketing strategies of the major football league AFL in Australia

Analysed the key strategies of attracting juniors and women in AFL; understood the importance of sponsorships and role of public relations

Analysed the challenges faced by AFL in relation to the above by conducting primary and secondary research. Recommendations were given which could further help in the marketing strategies of AFL.

Nov 2010 – City University/ Cass Business School London, (BSc (Hons)) June 2013 Major: Mathematics and Finance

This course combined high level Mathematics with Finance and focused of actuarial science. June 2010 ACCA level 1 – London College of Accountancy F1: Accountant in Business (70%), F2: Management Accounting (60%), F3 :( INT) Financial Accounting (68%)

Singapore

Sydney

Dubai

Dubai,

U.A.E

Sydney,

Australia

London,

United

Kingdom

Mauritius

Work Experience –16 months

April 2015-

Aug 2015

June 2013–

May 2014

GGI (Gulf General Investment) Retail - Part of GGICO Role: Marketing and Social media Assistant

Develop and implement different marketing strategies

Organise events like fashion shows, ice skating and skateboarding for the brands

Develop and execute the social media strategy that will help elevate the brand and increase awareness

Responsible for planning, organising, co-ordinating and managing all social media channels

Develop brand content across all social channels to ensure consistency with wider brand messaging and maximise the distribution of content

Analyse performance to optimise ROI, monitor, measure and report social media activity and interaction against agreed KPI’s and review and recommend different benchmarking tools

Monitor the brand's online reputation including social media conversations and blogs

Actively participate in and initiate conversations that surround the brand’s content, community and respond in a timely and appropriate manner to all enquiries and postings

Compiling daily, weekly and monthly reports as required

Develop and maintain strong relationships with clients as well as internal staff

Assist the General Manager of Retail for any required additional tasks including making presentations St Helena’s College

Role: Mathematics Teacher

Taught pupils up to A –level the Mathematics subject

Provided the best education experience both in and out of the classrooms

Mentored a trainee by prioritising my duties; led, trained and guided the trainee Key Achievements:

Assigned the title head of department of Mathematics; arranged department meetings for the subject on a regular basis and successfully carried out duties as a teacher.

As Head of Department of Mathematics, managed a team of 4 teachers, led and worked together as a team. Dubai - UAE

Mauritius

Interests/Additional Information

Internship completed at the Mauritius Post and Cooperative Bank from June 2012 – August 2012

Tutored and managed over 30 young school learners (for a period of 2 years on a part-time basis) aged 11-13 with learning difficulties at George’s Green School in London. I was involved in the academic tutoring of young school learners aged 11-13 with learning difficulties. I worked effectively with pupils to develop critical-thinking abilities and assisted in the rebuilding of some mathematical concepts which were hindering performance in certain chapters. It was particularly rewarding to witness their newly acquired confidence and how they managed to overcome difficulties.

Student ambassador at City University of London - Efficiently conducted various activities such as career fairs, marketing campaigns, business masterclass and campus tours

Private Tuition offered in Mauritius

Vice president of the Mauritian society of City University for the year 2011 – 2012. Was responsible for holding meetings and delivering visual presentations, creating networking events such as dinners and trips and advertising upcoming events. Also executed a national event, called ‘City Faya’, held at City University of London which brought together, Mauritians from other universities around the UK.

Owner of a NGO (To ease the lives of the poor) named as ‘We are all equal’ – Set up, managed and led a community of 20 people in Mauritius; currently working on expansion as well as launching it online

Public Relations Officer, Bell Village State secondary school (SSS) Newsletter. Interviewed several alumni and assisted in drafting the articles and arranged meetings with potential sponsors

Vice president of Youth Wing, KZM (Benevolent Society). Promoted the integration of the elderly in the society by developing, organising and setting up various initiatives/events in this respect.

Teaching license obtained in Mauritius for Secondary and Primary School

Key Skills / Strengths: Marketing and social media, Marketing Research, teamwork, team player, leadership, event coordination, communication and interpersonal skills, project management, organisational, planning, prioritizing and coordinating, good computer skills including Microsoft Office, empathy and emotional intelligence, teaching, public speaking, numerical and analytical, time management, ability to work under pressure, quick learner, adaptable, building customer relationships

Languages: English: Fluent; French: Fluent ; Mauritian creole: Mother tongue

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