Project Manager Marketing

M

arilyn Gutierrez MARKETING MANAGER

Digital ~ Project Management ~ Events & Public Relations

Seasoned Marketing Manager, credited with combining marketing and creative design expertise to propel an organization to a position of leadership within its respective market and simultaneously achieve corporate goals. Track record of performance providing foresight and direction in planning, generating and executing digital marketing strategies. Excel in creating marketing campaigns, advertising, sales and marketing strategies, and promotional programs that build cutting-edge brand imagery and consumer recognition. Excellent command of verbal and written communications allows for successful interaction with people of diverse backgrounds, cultures and professional levels.

Key Strength & Expertise:

Digital Marketing Strategy

Market Expansion

Project Management

Relationship Management

Print/Digital Media

Cost Control/Reduction

Product Positioning

Business Development

Event Management

Education

Bachelor of Science in Business with a concentration in Marketing

University of Phoenix, Ontario, CA Expected completion: Nov 2016

A.A. in Graphic Design / Multi-Media

BROOKS COLLEGE, Long Beach, CA 1999

Professional Experience

Project Manager: PACIFIC COMMUNICATIONS/ALLERGAN Costa Mesa, CA 2012-2013 / 2015-Present

Manage the complete life cycle of moderately-to-highly complex printing projects which include the following departments: Account executives/coordinators, proof readers, copywriters, art directors, production artist and print production managers.

Closely monitor print project progression to ensure timely and efficient execution through the setup of weekly concept, input and traffic meetings.

Marketing Project Manager: STEMCYTE INC. Covina, CA 2013-2015

Directly responsible for the overall direction and execution of a portfolio of projects for the Marketing department, including advertising, sales and marketing strategies, internet advertising, and promotional programs.

Planned and coordinated the overall media strategy for advertising, public relations, direct mail, promotions, internet, radio, multimedia, and collateral materials.

Facilitated event planning and execution including trade shows, and other team meetings.

Reviewed and edited all communications before released to the field, including channel and end user messaging.

Oversaw the design, development and execution of marketing support materials (print, social, digital) across all marketing platforms.

Creative Senior Manager: FOUR ACES PROMO CARDS LLC Ontario, CA 2004-2012

Provided expert leadership to Print Production, Graphic Design Departments and Creative Sales Projects.

Adjusted and implemented project schedules and tracked progress of all jobs in database.

Evaluated budgets, layouts and color proofs while providing direction and feedback to designers, pre-press department and printers.

Previous Engagements

Graphic Artist: TRADER PUBLISHING – AUTO TRADER MAGAZINE Ontario, CA 2003-2006

Print Production Coordinator / Graphic Designer: SUPERIOR COMMUNICATIONS Irwindale, CA 2000-2004

Software Proficiencies

Adobe Creative Suite Microsoft Office QuarkXPress QuickBooks iContact Constant Contact Sales Force Basecamp PC/Mac Platform

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