DANIEL C. MAYER

**** ********* **, ******* ********, OH 45011

Home: 513-***-**** Cell: 513-***-**** acqlu6@r.postjobfree.com

SUMMARY

Dynamic marketing professional with more than 28 years of industry experience in

CPG and Retail, driving value and building strategic relationships in the industry,

working for key packaged goods companies, sales and marketing agencies,

syndicated data providers, and a leading supermarket retailer.

Professional Philosophy: Passion, Integrity, Urgency, and Simplicity

Strengthsfinder: Belief, Responsibility, Activator, Positivity, Strategic

HIGHLIGHTS

Category management Shopper management Market segmentation

Competitive analysis Leveraging third-party analysis Excellent written and

verbal communicator Customer service-oriented Deadline-driven

Enthusiastic team player Self-directed Presentations

EXPERIENCE

March 2014 – Director, Retail Development, ECRM

February 2015

ECRM is the leading provider of the most comprehensive promotional data and

analytics, driven by securing access to retailers’ print and digital circulars.

Charged with developing a strategy for onboarding retailers with sharing weekly

circulars electronically and to develop retailer role-based analytics

January 2009 – Client Director/Business Partner, The Nielsen Company

January 2014

Lead a team of 7 associates in support of the Kroger Company

Ultimate goal is to raise use & acceptance of Nielsen solutions by providing both strategic and

tactical answers to the most critical business issues

Helped secure a 5-year client engagement with Kroger, containing an unprecedented array of

Nielsen products and services

Built relationships with key stakeholders at Nielsen, Kroger, SPINS, and Perishables Group, to

collaborate on projects which secured Nielsen the opportunity to collaborate on a new

agreement

Leveraged Nielsen assets outside of the traditional POS/Panel in the Merchan dising and Loyalty

departments, to touch other key areas for Kroger, such as Investor Relations, Government

Relations, Supplier Diversity, and dunnhumby

June 2004 – Associate Client Director, The Nielsen Company

December 2008

April 1995 – May Director of Category Management, CROSSMARK Sales & Marketing

2004

Manage a team of 6 to support the category/shopper management needs of the CPG client and

retailer, helping to achieve business growth for the CPG's brands

Kroger Team (Cincinnati) - 2002

Winn Dixie Team (Jacksonville) - 1998

Publix Team (Tampa) - 1995

EDUCATION

1998 MBA, Florida Metropolitan University

1986 Bachelor of Science/General Business, Miami University

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