Creative Director

Carlotta Aepli

********.*****@*****.***

Online portfolio: www.coroflot.com/CatAepli

https://www.linkedin.com/in/cataepli

Skype: carlotta.aepli

Facetime, phone +584**-******* - Venezuela

Pioneering Conceptual Branding and Development, Communications and Creative Direction. Multicultural, highly aesthetic, dynamic,

focused professional with ample experience in Management for the Entertainment, Education, and Retail Industries. Swiss/Venezuelan

dual citizenship with combined experience of living, studying or working in Italy, United Kingdom, USA and Latin America. I'm interested in

working within a creative ethical group in a Company that values passion, innovation, quality, dedication, experience and people.

THE EXPERTISE AREAS:

Original Concept Brand Creation & Brand Marketing Development.

Creative Direction. Copywriting. Content. Verbal & Written Communication.

Manage Commercial Production. Photography.

Advertising Design, digital / analog. Project Management.

Branding Conceptual Interior Design, P.O.S.

THE WORK EXPERIENCE:

Present time FREELANCE Creative Direction. Brand Concept. Brand Consulting. For O CTOCORP + OCTOFIL, NATASHA VALENCIA,

GRLex, GLORIA PINHO, GAVILAN Artisan Brewery.

February 2014 to April 2015 STENTHOR Venezuela. Bomberg Watches, Creative/ Brand Director . Full time.

Swiss based Brand with worldwide presence. In charge of sales process, B2B communication, PR, Implemented and wrote content for

direct mail digital communication. Started local social media campaign on Instagram/Twitter. Opened 8 new P.O.S.

Made the Brand a household name,increased recognition by 60%. Increased nationwide sales by 25%

September 2009 - February 1st 2014 UNEARTE National Expe rimental University of the Arts, Creative Director .Venezuela. Full time.

UNEARTE is the only specialized public Art University in Latin America. Started 2 months after the University opened, to successfully

create all communication pieces for digital and printed media and be in charge of the design and production teams, directly reporting to

the Chancellor. Created and Managed The Ideas Lab. Concept/Creative Director, Project Manager of these Brands:

BioArte: This eco conscious project was chosen by the Venezuelan Ministry of Science and Technology to be awarded a substantial grant

on March 2014. It is to become a National Public University Project for all non-art students.

Designed and produced over 10 low-cost utilitarian items made from plastic and vinyl non-biodegradable banner material monthly

discarded by the University and other public institutions. https://www.youtube.com/watch?v=HdQMIT9TXQw

Retail: Reaches 2.000 students daily. 650.000 visitors and community members assisting theater and dance presentations yearly.

Designed and opened three active retail show rooms and 2 art supply stores and a mobile store.

Extra activity: BioArte E stá de Moda (BioArte is in ): Yearly conceptual recycled materials fashion show. Started 2012 December

Conceptual T-Shirt Brand Retail.

Verde Que Te Quiero Verde : Conceptual Ice cream, coffee places. Offers artistic showcases, open art gallery, and performance stage.

Integrates all Art Majors to attract the community, weekend theater goers. Meeting grounds for fellow artists and talent hunters.

I was presented with the challenge of creating the Brand and designing the first store in an abandoned space on the grounds

and the second one in a storage area. Opened three locations. Reaches 2.600 students daily, 150 additional walk-by costumers, 650.000

visitors and family members assisting theater and dance presentations yearly. Workshops and conferences for students and community

members. Ice cream and juices are preservative and sugar free, made from seasonal tropical fruits. The containers are biodegradable and

the food is as organic.

Multiteca : Art Supply Store . Regular items for all Mayors. Conceptual own Brand T-Shirts and wearables. Personalized Pantone items

based on the colours of pieces created by the students and staff. 3 locations. Reaches 2.600 students daily, 100 passing customers and

700.000 visitors and assisting theater and dance presentations yearly. Design service to art students. BioArte items available.

2009 PRESSTO : Global leader dry cleaning franchise, Brand Creative Director /Copywriter for Venezuelan Master Franchise. Contract.

Bilingual Branding, and Corporate Communications package. Advertisement Campaign for print variety.

2008 THE MOST!, Co-Creator, Director/ Copyw riter . International travels TV Show for Sun Channel Television. Pilots, Contract.

Program dedicated to highlighting the most unusual or unknown features of visited places. Focused on involving the local workers,

activities, farmers, etc. to portray a non touristic, but an open traveler point of view. Filmed 2 episodes.

2001- 2006 FIEC-UNESR National Experimental University Simon Rodriguez. Branding, and Corporate Communications Director of

Fundación de Estudios Corporativos . Venezuela. Full time.

Responsible for creating and maintaining the branding package for

national and international corporate image and events, and overseeing the design and production staff.

Creative Director of the global image and bi-lingual communications for the Online Iberoamerican Master on Drug-Dependency for the

OAS. Reached over 30.00 on-line enrolled and participants

http://www.cicad.oas.org/Reduccion_Demanda/esp/Maestria/CD/master3.swf

1997-1998 AD Acción Democrática, Venezuelan Democratic Party: Creative Director/ Copyw riter for complete Presidential

Campaign. Media package. printed and TV ad campaigns. Contract by Hiram Pessoa De Melo.

Brand creator UBÍCATE! for the Democratic Youth. Creative Director for the audiovisual production.. Reached 10M people with daily

rotation TV ads on 3 mayor networks. 13M people with printed ads on two mayor newspapers, specialty magazines, segmented inlays and

posters.

http://www.archivoelectoral.org/politicos/luis--alfaro-ucero/666

https://www.youtube.com/watch?v=Ibzb02_Zy3A

https://www.youtube.com/watch?v=ro0cCeMiDRA

https://www.youtube.com/watch?v=U00XOvfqXT4

https://www.youtube.com/watch?v=vos45M5viNM

1998-2000 Polygram/Universal Music, Venezuela. Brand Manager. Advertising Design Manager. PR. Full time.

Local ad campaigns, production and editing supervisor of commercials and branding material. Overseeing the promotion and sales teams

P.R. for visiting artists, promotion strategies for local radio and TV. Overseeing the promotion and sales team.

Artist PR, Media Relations. Event Designer, Producer.

Some stars I worked with and records released; Sting (gold), Rita Marley, Gianluca Grignani(gold), Caetano Veloso, Celia Cruz.

1992-1996 Bertelsmann M usic Group, BMG Music . Advertising, Label/ Brand Manager. PR. Full time.

Ad campaigns, production and editing supervisor of commercials and branding material. Leader of the Promotion and Sales teams.

Venezuela. P.R. promotion strategies for artist s radio and TV, press conferences

and showcases. Event Designer, Producer.

Artist PR, Media Relations. Some stars I worked with and records released; Whitney Houston (platinum), Soda Stereo (platinum),

Aerosmith (gold), Yanni (platinum), Big Mountain, Arturo Sandoval, Serrat (platinum), Diego Torres, El General (gold)

On air 1989 to 1993 Versus VTV Venezolana De Televisión : Art Director/Designer . Contract

.Co-responsible for creating concept /Script writing, production. Syndicated show Hosted by Elizabeth Sanchez-Vega. Aired on Mondays

at prime time.

On air 1989 to 1991 The Beauty and VTV Venezolana De Televisión : Art Director/Designer . Contract.

Co-responsible for the concept creation/Script writing. Syndicated show hosted by Miss World 1972 Peggy Kopp. Aired on Thursdays at

prime time.

1985-1989 Venevision, Graphic designer/ Assistant to the Art Director. Full time.

Graphic Design Department. News Room. Contributed with the new on-air image and joined the network s marketing team.

COMMISSIONED ENDEVOURS / FREELANCE WORK:

Present time O CTOCORP + OCTOFIL Branding Director. Art/Photography/Visual Concept, Web & print.

2013 to present time Natasha Valencia, Fashion Designer, Concept /Retail Strategy. Art Direction/Package design. Brand Director.

Conceptual events and shows. Aprox 300 local and International custom-made garment clients. Currently building kid s lines and

webpage.

2011 DELGOX medical Beauty, Complete redesign of Branding Identity. Communicational package for digital direct mailing, media

promotion. retail material. Present timel Branding Director. USA-Venezuela active offices.

2009 PRESSTO Global leader d ry cleaning franchise, Branding Manager/Copywriter for LatAm Master Franchise. Direct mailing and

digital media promotion. Bilingual Communication package.

2007 + 2008 Diageo: Chequers Whiskey : Art Director/Producer. Printed ad campaign, multi format branding.

Don t drink and drive Campaign Art Director/Co Writer. Institutional multi format printed campaign (Regional Latin America)

2007 Museum of Contemporary Art of Caracas: Designer/Brand Concepts / Creative Director.

2005 BoConcept Design Group/Capuy : Brand Creation. Copywriting, Identity package. Graphic and interior Design for the new

contemporary urban ABSTRACTA stores.

1996 Brandon Memorial Hospital, Tampa FL. USA: Billboard design.

1995 Hughes, Rardon & Rodríguez, Attorneys at Law. Tampa, FL. Creative Director/Producer/Editing supervisor.

TV Commercial Spanish and English versions.

A BIT ABOUT ME:

I have a strong appreciation for languages, design, words, music, gastronomy, global tendencies, conservation, and consciousness.

This passion for aesthetics, visuals and communication turned into a successful career that started by getting an English Diploma from

Cambridge University and Spanish and Art from the University of London. A few years later I became a Graphic Designer in the USA and

went on to apply the combination of personal assets and professional expertise that has actually shaped my life as a very pioneering

Professional. I am enthusiastic, energetic and focused, and certainly offer outside the box-to the point solutions that engage and connect

to clients and collaborators alike. I believe in people, solid personal values, honesty and having fun while doing things well.

E DUCATION :

Primary: Instituto Escuela. Caracas, Venezuela.

Eight months private tutoring, Milano, Italy

High School : Micklefield School. Seaford, Sussex. England.

O and A levels: Art, English, Spanish, Italian, French, Human Biology, Arithmetic

3 year private tutoring in Art and Psychology

College: Ringling College of Art & Design. Sarasota, Florida. USA.

Degree in Graphic Design. Graduated in 1985

Languages: English, Spanish native and Italian fluent.

Sofware: . Corel Suite, Adobe Illustrator, Photoshop, Microsoft Office. Mac & Windows environments

GIVING BACK :

S tep By Step Non- Profit Umbrella Organization : Contributed with content and graphic work to their U.S. project fulfilling two of its

most important objectives: Create and Implement a Campaign of Awareness of the global scarcity of drinking water among children

with a product of bottled pure water called #1 WATER .

Created a skateboard painting contest for children with experiential activities related to this sport.

Wake Up! Foundation: Permanent judge to the Art Contest for kids enrolled in the Foundation.

Created conceptual Brand of jewelry made from used prescription drug bottles. This foundation was created by a specialized pain doctor

and a former Disney executive to raise consciousness for teenagers who have passed due to prescription drug addiction.

Motivational videos to give drug dependant kids a source of expression through art. Wake Up Foundation, CA USA. Product

Designer/Judge http://www.youtube.com/watch?v=55glVO_ZpJU

Brand Creation: I Want it on Paper: Repurposed discarded paper, wood and cardboard to make furniture and utilitarian design objects.

Designed brand attributes.

4 yearly events with objects for sale. Reached 260.00 people over a week s period per year.

The purpose has been to involve students, staff and low income citizens within the University s community in order to improve their living

conditions, amend their self-esteem, and provide them with skills that can be used to make a living as well as an artful tool to embellish

their surroundings.

S an Juan de Dios Hospital, Venezuela . Have contributed, several years with graphic and printing jobs to their fund raising activities and

bazaars.

DISTINCTIONS :

Diploma Work Dedication Recognition: Issued by the Rector at UNESR Universidad Nacional Experimental Simón Rodríguez. Caracas,

Venezuela. 2003

Diploma Organization and participation Recognition: Issued by the Rector at Universidad Nacional Experimental Simón Rodríguez at the

Creative Communities Forum, Caracas, Venezuela, 2004

Diploma : Issued by Fundación CREANTA for completing the Creative Cities Symposium, UNESCO, Madrid, Spain, 2012.

Online portfolio: www.coroflot.com/CatAepli

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