Sales Manager

Arya. Nagaraju

Vijayawada, India

Mobile : +91-957-***-****

E Mail : ************@*****.***

Sales & Business Operations Professional

10+ years of quantifiable experience in Business Operations, Sales & Marketing etc. across

Telecom, FMCG, Industrial and Financial Services verticals

COMPETENCY SPHERE

Sales & Marketing

Business Planning &

Operations

Marketing Operations

Market Planning &

Analysis

Channel / Retail Sales /

Rural Marketing

Key Account Management

/ Modern Trade

Distribution Expansion

Sales Planning &

Forecasting

Client Relationship

Management

Scheme Conceptualization

& Administration

Customer Life Cycle

Management

Competitor Mapping &

Analysis

Training & Development

Team Management

PROFESSIONAL SNAPSHOT

Competent and resourceful Sales & Marketing professional with 10+ years of demonstrated success and excellent understanding of business dynamics

Proven abilities in independently handling and driving Sales Operations to achieve budgeted

goals in the assigned geography

Presently associated as Manager - Sales with Datawind Innovations Pvt. Ltd.in Vijayawada, India handling business operations for Andhra Pradesh

Expertise in Direct, Channel, Corporate & Modern Trade Sales, Key Account Management etc.

Proficient in

oDistribution expansion – Channel & retail expansion

oIdentifying, assessing and appointing distributors

oDevising and executing various consumer and retail schemes to enhance sales

oDeveloping & building relationships with key influencers

oMaking commercial presentations for large projects

oCustomer Life Cycle Management

Adept in launching new products & building market / counter shares

Experience in Customer Relationship Management

Possess strong cross-functional experience in multi dimensional Sales operations in the Corporate Sector

Versatile and multi-skilled with ability to manage multiple responsibilities simultaneously, achieve defined goals & objectives, an effective communicator with strong analytical, problem solving & organizational skills

Experienced Self Starter & Team Manager with keen attention to Organization needs/details

Exposure to working in well diversified & multi cultural work environments

MANAGERIAL SKILLS

Analytical & logical skills

Solution oriented thinking

Time driven delivery ability

Conflict management & resolution skills

Good communication & interpersonal skills

Negotiation skills

BUSINESS SKILLS

Results-oriented recognized ability to handle sales operations and lead productive teams in exceeding organization goals

Managing sales function and playing a key role in new launches & market entry etc.

Devising and executing competitive strategies for generating sales, developing and expanding retail counter shares & market shares towards the achievement of revenue targets

Proven abilities in driving sales across channel, retail, modern trade etc. sales formats

Excellent experience in conducting rural marketing activities and achieving sales

Monitoring the execution of sales promotional strategies such as sales schemes, promotional campaigns etc. for market development and building brand preference

Ability to conceptualize BTL, local marketing efforts, and cross promos / tie ups to drive footfalls and revenue

Analyzing market information by collating and analyzing sales figures, sales performance etc., to achieve volume and value targets

Rolling out & communicating trade and consumer schemes to build market share; Timely disbursal of scheme winnings to keep channel motivated

Efficient operation of retail stores inclusive of activities such as maintenance of store hygiene and ambience, recruitment and training of staff, availability of product at the stores at all times, SOP adherence and delightful customer experience at the store

Driving various merchandising strategies for retail markets and building customer preference

Managing full customer life cycle management; Resolving customer complaints and managing customer relationships

Identify new retail territories, channel segments etc. for enhancing business

Training the inhouse and extended sales team on new tariffs / products & sales process to enhance operational efficiency

Providing direction & motivating the field sales team; Ensuring optimum performance for all operational and sales related issues

CAREER SUMMARY

Datawind Innovations Pvt. Ltd., Vijayawada, India Aug’14 till date

Manager – Sales

Seiries Flex India Pvt. Ltd., Hyderabad, India Nov’10 – Jul’14

Asst. Manager – Corporate Sales & Marketing

L&T Finance Ltd., Rajahmundry / Ongole, India Dec’06 – Oct’10

(Farm Equipment Division)

Incharge – Business & Operations, Rajahmundry Sep’08 – Oct’10

Officer Retail – Business & Operations, Ongole Dec’06 – Sep’08

Bambino Agro Industries Ltd., Hyderabad, India Aug’04 – Dec’06

Management Trainee

PROFESSIONAL EXPERIENCE

Datawind Innovations Pvt. Ltd., Vijayawada, India Aug’14 till date

Manager – Sales

Datawind Innovations is a leader in low cost internet connectivity with the World’s most affordable tablets, phablets and smartphones. Headquartered in Canada, Datawind operates across geographies

Key Accountabilities

Mainline responsibility for achieving budgeted targets from Modern Trade & General Trade outlets in the assigned territory

Responsible for key account management for organized retail chains - BigC Mobiles, LOT Mobiles, Sangeetha Mobiles, Cell Point etc.

Planning promotion campaigns & branding activities to ensure brand engagement in the channel

Be responsible for

oSales of tablets, phablets and smartphones

oBuilding distribution infrastructure in the territory

oDevising and executing strategies for targeting new outlets

oDriving increase in counter share; Building market share

oIdentifying, targeting Modern Trade O/Ls to increase sales

oExpansion of distribution channel & increase in retail penetration

oMonitoring outlet coverage and responsible for targeting & opening up of unrepresented markets

oTracking and reviewing performance of Sales Team & Channel against budgeted sales plans and targets

oCoordinating with the channel/sales team to maintain inventory as per company’s SOPs of all SKU’s

oConceptualizing, implementing & monitoring sales promotion activities and merchandising at retail level

oDevising, communicating and implementing local retail and customer schemes; Ensure timely distribution of scheme incentives to ensure channel remains motivated

Resolve issues faced by retail thus keeping them motivated & ensuring channel satisfaction

Responsible for market intelligence - Competition tariff plans, schemes etc.

Significant Highlights

Successfully

oIncreased the outlet base by 125% within 6 months

oTied up with all the major MT O/Ls in the territory leading to increased sales

Seiries Flex India Pvt. Ltd., Hyderabad, India Nov’10 – Jul’14

Asst. Manager – Corporate Sales & Marketing

Seiries Flex India Pvt. Ltd. (SFIPL) commenced operations in 2008 as a JV with Seiries SA, France. SFIPL is a major player in the design, manufacturing, selling & repair of Non Metallic Expansion Joints

Key Accountabilities

Mainline responsibility for sales to corporates and industries

Responsible for sales through Retail Business from Corporates, Power Plants, Cement Plants, Chemical Plants etc.

Be responsible for

oIdentifying and developing new market segments

oGenerating new customers - screening and identification of customers and key decision makers

oMonitoring pipeline of potential customers, identifying entrance barriers etc.

oImplementing and driving business planning cycle for selected customers

oSales planning & forecasting; Working actively with price mix to maximize profitability

oBe responsible for enlistment with all Customers, Consultants, Projects, EPC Contractors & OEM’s etc.

oDefining customer needs and securing alignment with value proposition

oCo-ordinating with works on regular basis for proper execution of all orders in time to meet customer requirements

oAnalyzing the business growth from Projects, OEM’s etc. regularly

oResolving any issues faced by customers within TATs for customer delight

Responsible for collections – Receivables management

Significant Highlights

Successfully

oHandled independently the Retail Business across India

oIdentified and set up a channel of OEMs and Contractors to increase business

L&T Finance Ltd., Rajahmundry / Ongole, India Dec’06 – Oct’10

(Farm Equipment Division)

L&T Finance is the Financial Services arm of L&T. A registered NBFC, L&T Finance operates in the entire range of financial activities including vehicle loans, home loans, farm equipment loans, farmer finance, etc.

Incharge – Business & Operations, Rajahmundry Sep’08 – Oct’10

Key Accountabilities

Primary responsibility for sales & collections for the Farm Equipment vertical for EG District

Responsible for sales of farm equipment (tractor) finance and farmer finance (crops)

Be responsible for

oBusiness & market development

oIdentifying and tying up with farm equipment dealers across the territory

oConducting large scale promotional activities inside and outside farm equipment showrooms; Conduct promos in rural areas to build consumer preference for the brand

oLaunch planning and execution for new schemes

oAppointing, handling and driving productivity of brand promoters to enhance sales presence in the territory

oEnsuring optimum brand merchandising in the showrooms to convert customers

oConducting periodic product, sales process and documentation trainings to the brand promoters

oAttending meetings with manufacturers and dealers for signing MOU’s and new product launches

oAssessing and appraising customers, approving credit proposals for disbursal of loans

oUnderstanding of crop cycle & cropping pattern for future structuring business plans

Responsible for collections

Significant Highlights

Successfully

oImplemented credit polices and ensured quality customer acquisition

oAwarded as No 1 team entire Andhra Pradesh L&T Finance Team

Officer Retail – Business & Operations, Ongole Dec’06 – Sep’08

Key Accountabilities

Primary responsibility for sales & collections for the Farm Equipment vertical for Prakasam District

Responsible for sales of farm equipment (tractor) finance and farmer finance (crops)

Significant Highlights

Successfully

oSet up business operations in the territory

oAchieved 110% of budgeted targets building business from scratch

oAchieved 40% market share in Prakasam Dist.

Bambino Agro Industries Ltd., Hyderabad, India Aug’04 – Dec’06

Management Trainee

Bambino Industries Ltd. is a leading food products company and is a recognized market leader in the Vermicelli division

Key Accountabilities

Responsible for sales through special initiatives

Be responsible for

oNew retail market development by opening up of new lounges across A.P

oSetting up new channels for delivery across Corporates, Malls, Public places etc. where footfalls are high

oConducting market surveys to identify issues before launching new schemes to promote new products

oConducting workshops at Corporates, Hospitals, Hotels, MNCs and large residential areas in Hyderabad for improving product awareness share

oAddressing operational issues pertaining to stocks in Malls

oAppointing brand promoters and organizing periodic training to achieve the set targets

ACADEMIC CREDENTIALS

Master of Business Administration (MBA) specializing in Marketing & Finance,

Sri Y.N College, Narsapur, Andhra University, Visakhapatnam, 2004

Bachelor of Commerce (B. Com),

BCAS College, Bapatla, Acharya Nagarjuna University, Guntur, 2002

TRAININGS / WORKSHOPS ATTENDED

Course on Communication Skills & Problem Solving Techniques

IT SKILLS & PROFICIENCY

Operating Systems

Windows

Application Packages

MS Office Suite

Internet Applications & Tools

HOBBIES & INTERESTS

Sports Enthusiast

Travelling

Expanding knowledge through the Internet

PERSONAL DOSSIER

Date of Birth : 5TH March 1981

Marital Status : Married

Linguistic Abilities : English, Hindi & Telugu

Contact this candidate