MBA, Customer Service Marketing, Business research, SQL, Analytics

Objective

I am an enthusiastic forward thinker with a unique combination of creative, analytical skills seeking opportunity as business analyst.

Summary

MBA in Marketing, Skilled at Advanced MS Excel, SQL, Google Analytics.

Working as Market Associate intern at Citrix; Focused on web analytics.

Excellent customer service skills built from my past experience.

Work Experience

Tata Consultancy Services- TCS, Hyderabad, India February2014-June2014

Conducted marketing research for comparative analysis of iON cloud service by TCS.

Designed marketing and branding strategies for the cloud service.

Results: SWOT analysis, increased product awareness, market size and revenue.

Internship Experience

Citrix start up accelerator, Santa Clara May 2015-Current date

Web analytics design for the company campaigns, Metrics for the Analytics site, KPI’s.

Social media planning in Promotional Marketing, experience with HUBSPOT tool.

Results: Rise in social promotion of the company, Building analytics infrastructure.

ITC Ltd., Hyderabad, India March2013-February2014

Cost benefit analysis and Trade marketing distribution in chemist and cosmetic channel

Results: Increase in the market size and revenue of the product.

Education Background

Marketing Certification Program, 2015

University of California Santa Cruz Extension- Silicon valley, Santa Clara, CA

2 year MBA in Marketing and Operations, 2014

ICFAI Business School, Hyderabad, India

Bachelors of Engineering in Electrical and Electronics, 2012

Visvesvaraya Technological University, Bangalore, India

Academic Projects and Key learnings

Analyzing consumer segments using Market research methods of multiple regression and cluster analysis.

Market research using Likert scale for reseller and end consumers to understand consumer behavior for a food product.

Research on consumers’ interest in digital advertising over traditional using Qualtrics.

Providing insights on improving conversion rate for a website using web analytics.

Planning social media strategies using socio graphic, techno graphic tools and metrics.

Tools:

SPSS, Advanced Microsoft Excel, Tableau, SQL, Google analytics.

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