Management Manager

Anju

Mobile No: +91-997******* Email: *************@*****.***

Express Entry Profile No: E000260167 Passport No: M0454425

MARKETING COMMUNICATION MANAGER

A business planning, marketing and communication professional with 13 years’ of experience in Corporate Communications/Public Relations, Business Planning, Management Information Systems and Petrochemicals Marketing with largest state-owned natural gas processing and distribution company in India. Core of Competences:

Strategic Business Planning

Event Management

Corporate Communication

Marketing Communication

Campaign Management

Business Development

Government Liaising

Communications & Media

Market Research

Sales and Marketing

Public Relation

Community Affairs

Media Handling

Competition Analysis

Customer Relations

Advertisement Designing

Business Communication

Channel Marketing

AREAS OF EXPERTISE

Public Relations:

Media Relations /Public Affairs/ Investor Relations/Digital Media

Issues management/ Company Spokesperson Profiling

Liasoining with Government Agencies

Corporate Communications:

Marketing communication: Product advertising, Product Publications, Project Communications, direct mail, personal selling, and sponsorship activities.

Organizational Communication: Corporate branding, corporate advertising, Corporate Campaigns, Crisis communications and Internal/employee communication.

Corporate Social Responsibility/Conscious Capitalism:

Corporate and organizational identity/ Corporate reputation

Environmental communications

Business Planning &Management Information System

Marketing Information System/Executive information systems

Office automation systems

Market Research:

Monitoring & compiling information on competitors’ activities to facilitate formulation of effective strategies to counter competition.

Collating market intelligence for identifying gas utilization potential across new markets through interactions with various industry associations and statutory bodies like excise, customs

Library management and subscription to various portals as well as industry specific magazines identified through extensive interaction with user departments.

Providing Key inputs to the management in the form of MIS which would enable taking the right decisions at the right time.

Image Building:

Interact with the stakeholders on a periodic basis and also to project the end users as being pivotal to the organization’s plans, both in the visual and print media.

Managing GAIL’s portal with regular updates is another Key result area contributing to the image building exercise on the cyber face of the organization.

Corporate Social Responsibility activities

Business Planning and MIS/Marketing Strategy.

Key Account Management:

Interfacing with key clients & making presentations in association with Sales & Marketing team to promote sales of products like Pentane, SBP solvents, RLNG, Spot RLNG, Steam.

Maintaining effective relations with clients to generate avenues for additional business through identifying their energy needs and also assist them in their energy planning in association with experts from energy management services department of GAIL.

As a part of recognizing and rewarding key consumers, one of the initiatives taken during the period of over 4 years in GAIL is to facilitate the institution of an award to duly recognize such key customers’ loyalty to GAIL’s products as well as their units’ achievements in energy management. This initiative has been widely acclaimed both within the organization and also without.

PROFESSIONAL EXPERIENCE

Jun 2002 – Jan 2015 Gas Authority of India Limited (GAIL) India

(Ministry of Petroleum and Natural Gas)

Manager (Corporate Communications), Delhi, India Apr 2014 – Till date

Responsibilities

Creates, implements & oversees communications programs that effectively describe & promote the organization.

Develops and executes multiple media communications programs to promote product and organizational presence in marketplaces consistent with organizational objectives.

Designing and release of advertisement, media management, advertising and communication policy, negotiations with the publications.

Develop content for social media, website and other promotional tools.

Implement and maintain a social media strategy. Design screen projection displays for all events

Oversee print and digital advertising. Design and produce print collateral.

Help manage website (update, produce content).

Manage a budget. Create marketing and promotional materials, both print and electronic.

Create company literature and other forms of communication.

Work with advertisers for timely and useable ad submissions,

Proofread, copyedit and revise communications. Design and launch email marketing campaigns.

Recommend, implement and maintain site design and operation.

Promote products and services through public relations initiatives.

Develop marketing communications campaigns. Research media coverage and industry trends.

Create and deliver press releases, media relations content, case studies, corporate newsletter content, social media content, and speaking proposals.

Identify, develop and execute communications strategy for key media contacts and customer references.

Coordinate conference, trade shows, press interviews and Identify new market opportunities

Establish strategy; develop and execute solid plans for product introduction and market acceptance and growth

Build and create a sales team, Create sales and marketing plans

Roll out effective sales incentive plans

Conduct seminars and programs where it’s applicable in the industry

Deputy Manager (Marketing – Business Planning & Management Information System), Delhi, India Jul 2012 – Apr 2014

Responsibilities

Carrying out research and data collection to understand the organization

Liaising with the client to keep them informed of progress and to make relevant decisions

Running focus groups and facilitating workshops

Preparing business proposals and presentations

Identifying issues and forming hypotheses and solutions

Presenting findings and recommendations to clients

Implementing recommendations and ensuring the client receives the necessary assistance to carry it all out

Managing projects and programs

Leading and managing those within the team, including analysts;

Conducting Analysis

Interviewing the client's employees, management team and other stakeholders

Deputy Manager (Corporate Communication) Delhi, India Apr 2008 – Jul 2012

Responsibilities

Marketing communication: Product advertising, Product Publications, Project Communications, direct mail, personal selling, and sponsorship activities.

Organizational communication: Corporate branding, corporate advertising, Corporate Campaigns, Crisis communications and Internal/employee communication.

Senior Officer (Corporate Communication), Delhi, India Jul 2007 – Mar 2008

Responsibilities

Managing the PR aspect of a potential crisis situation.

Sourcing and managing speaking and sponsorship opportunities

Commissioning market research

Fostering community relations through events such as open days and through involvement in community initiatives

Managing & updating information and engaging with users on social media sites

Senior Officer (Corporate Communication), Ahmedabad, India Jun 2003 – May 2007

Responsibilities

Writing and editing in-house magazines, case studies, speeches, articles and annual reports

Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs

Devising and coordinating photo opportunities;

Organizing events including press conferences, exhibitions, open days and press tours;

Producing detailed proposals for events (timelines, venues, suppliers, legal obligations, staffing and budgets)

Securing and booking a suitable venue or location for events.

Overseeing the dismantling and removal of the event and clearing the venue efficiently;

Post-event evaluation (including data entry and analysis and producing reports for event stakeholders)

Management Trainee, GTI Noida, India Jun 2002 – May 2003

EDUCATION

Bachelor of Commerce (Hons) Delhi University, India

Master of Business Administration Guru Jambheshwar University, India

(With dual specialization in Marketing and Human Resource Management)

ACHIEVEMENTS

In recognition of my good performance over the last decade Management gave more important responsibility by making me a key cog in the BP & MIS group which is a part of the marketing department of GAIL.

Distinction of single-handedly establishing the Corporate Communications Dept in 2002 in Gujarat.

Contact this candidate