Manager Marketing

A LLISON L . W OOLARD

*** ** *** **** ******, South Carolina 29020 803-***-**** **************@*****.***

Willing to Relocate

MARKETING MANAGER

International Marketing Branding Communications

Creative, energetic, and forward-thinking Marketing Manager with over nine years of experience driving sales and brand

awareness by developing/implementing marketing strategies. Coordinates marketing efforts across departments to

ensure unified brand positioning and customer satisfaction. Guarantees large returns on investment by planning budgets

and developing methods of measuring expenditures’ success. Develops and organizes innovative events that capture the

attention of targeted audiences. Seeks to benefit top organization by boosting sales and improving market positioning.

AREAS OF EXPERTISE

Public Relations Store Marketing Brand Planning International Communications & Coordination Press Events

Event Planning Marketing Strategy Development Account Management Six Sigma • Global Relationship

Management • Customer Insights Market Research Evaluation Brand Strategies Personnel Leadership

Technology: MS Office, OBIA, ERP, Prezi, Web Development

PROFESSIONAL EXPERIENCE

ANN TAYLOR LOFT, Columbia, SC 2013 – Present

Store Manager

Maximizes profit and financial metrics by planning and executing unique business strategies.

Improves client relations and increased brand exposure by conducting marketing research on demographics,

psychographics, lifestyles, and opportunities.

Guarantees compliance with Sarbanes-Oxley and boosted effectiveness by conducting operational assessments.

Increase financial position through statistical analysis and data configuration using a customized OBIA .

MIDLANDS TOOLING SYSTEMS, INC., Lugoff, SC 2006 – Present

Marketing Manager

Expands B2B client base by creating newfound advertising materials for grassroots marketing strategies.

Advances marketing/advertising efforts by developing effective graphic designs.

Ensures brand quality and optimal customer satisfaction by collaborating with department managers.

HARLEY-DAVIDSON, Columbia, SC 2012

Director of Marketing & Events

Amplified retail analytics and initiated record-breaking sales by identifying new marketing channels.

Established and maintained quality brand image by directing multi-million dollar stores through communication

strategies for market positioning during product launches.

Managed customer databases and $300k budget while tracking sales, gross margin, return on investment, and

performance metrics through statistical analysis and data configuration.

PROTECTIVE PACKAGING, INC. Lugoff, SC 2010 – 2012

Marketing Coordinator

Boosted multi-channel sales by formulating comprehensive marketing plans.

Enhanced website’s position as first-defense marketing tool by creating layout, design, and content.

Increased efficiency and accountability in internal communications by organizing multiple databases and RACI

charts that allowed co-workers to collaborate on all deliverables.

AMERICAN RED CROSS, Florence, SC 2008 – 2010

Executive Assistant to CEO

Positioned Red Cross to meet goals by coordinating meetings/fundraisers with Fortune 500 companies.

Bolstered fundraising by coordinating events, including concerts, golf tournaments, car shows, and receptions.

Previous employment includes Legal Assistant for Baxley, Pratt, & Wells Law Firm

EDUCATION & CREDENTIALS

Six Sigma Black Belt, IT University, 2015

MBA, International Marketing, Winthrop University, Rock Hill, SC, GPA 3.6, 2012

Executive Seminar in Communication Skills, Buckley School of Public Speaking, Camden, SC, 2012

BBA, Marketing, Concentration – Professional Writing, Francis Marion University, Florence, SC, 2010

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