Customer Service Sales - Entertainment/Hospitality

Ricardo Alfonso

*** *.*. *** ****** • Hallandale Beach, Florida 33009-5560

305-***-**** • ******@**.*** • www.linkedin.com/pub/ricardo-alfonso/24/470/5a4/

Profile

Consistently top-producing, performing arts professional with 28 years of progressively responsible experience promoting the arts through talent, show and venue management. Possess broad perspectives acquired from serving in diverse roles in performing arts production. Exceptional capacity to evaluate and effectively manage sales opportunities. Highly regarded for communication and organizational qualities that contribute to sales revenue and marketing concepts. Relevant, formal education complements successful career.

Media Relations • Marketing • Contract Negotiations • Promotions • Scheduling • Databases

Revenue Growth • Advertising • Customer Service • Account Management • Presentations

English & Spanish, Written & Oral Fluency • Staff Management • Change Management

Client Research • Client Retention • Location Shoots • Talent Evaluation & Selection

Talent Management • International Operations • Sales • Stakeholder Relationships

Professional Experience

Broward Center for the Performing Arts – Fort Lauderdale, FL 2005–Present

The Broward Center for the Performing Arts is a large, downtown, multi-venue theater and entertainment complex.

Premium Services Coordinator, 2013–Present

Responsible for operational and patron experience oversight for the Club Level at the Broward Center for the Performing Arts and other premium services. Develop, maintain and grow customer relationships with premium seating, and sponsorship accounts. Overseeing delivery of services in the Club Level for food and beverage, front of house, and other departments as required. Manage the quality control of the Club Level, in conjunction with the Center's management team. Lead resolution of customer issues and complaints that escalate beyond the sales/service level.

Donor Relations Coordinator, 2012–2013

Promote donor-ticketing relationships with Foundation benefactors. Acquire donors and retain and upgrade contributors. Schedule access, host, and act as the Center representative in social and business interactions with high-level donors at special events and in the benefactor private lounge. Provide support to the vice president of Development and serve as the liaison between the Development Department and benefactor activities. Cultivate and sustain strong relationships with such presenting partners as Broadway Across America, Florida Grand Opera, Miami City Ballet, Gold Coast Jazz, and Symphony of the Americas. Assist in the planning and administering of member nights and meet-and-greets. Respond to patrons’ telephone inquiries, ticketing issues, requests, questions, and concerns. Process online, mail, and faxed ticket-orders.

Group Sales Coordinator, 2005–2012

Market, sell, and promote theatrical productions, exhibits, concerts, and other events for the Center and affiliated venues. Attend conferences and networking events to optimize sales opportunities. Develop new-group, corporate, and external accounts. Manage internal accounts, processes, and the customer database. Directed innovative change management; increased team performance to achieve departmental goals.

Irene Marie Management Group – Miami Beach, FL 1997–2004

Irene Marie was the first international, full-service modeling and talent agency in Miami Beach.

Head Commercial Agent

Developed, packaged, promoted, and managed the careers of models and talent. Led the Commercial Print and Latin Markets divisions. Served as a key member of the creative team. Negotiated contracts. Managed media usage, buy-outs, rates, and fees with national and international print, television, theatrical, and film clientele.

Identified and capitalized upon market opportunities by increasing national and international awareness of the company brand.

Strengthened relations with the Hispanic market.

Promoted the agency’s corporate image and increased revenue through implementing successful marketing strategies.

Other Significant Experience

Plus Models / Swift Kids Agency – Miami Beach, FL

National Director

Ford Models, Inc.

Ford was the first international, full-service modeling agency in New York city.

Director of Special Markets – Miami Beach, FL

Special Markets Booking Agent – New York, NY

Advanced Talent Management – Bayonne, NJ

Talent Manager

Total Entertainment – Bayonne, NJ

Entertainment Director

Education

New York University B.F.A. in Film & TV

Linguistic Skills

English & Spanish, Professional Translator & Interpreter Level

Technical Skills

MS Office Suite

Audience View Ticketing Database

Social Media Marketing

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