SIMONE ECCLES
BUSINESS PROFESSIONAL - DATA/MARKETING ANALYST
SIMONE ECCLES
**** ** **** ****** #***, Fort Lauderdale, FL 3 3321
954-***-**** * simone954@y ahoo.com
DATA ANALYST ~ MARKETING ANALYST
Equipped with knowledge and skills required to collect, analy ze,
and define, business/marketing data to support management decision making
Structured and solutions-driven management professional with solid history of leading and
executing projects to fulfill business and technical objectives, mitigate risk, and meet stringent
budgets and deadlines.
Technically astute and analy tical minded with superb troubleshooting, problem solving, and time
management skills resulting in timely resolution and satisfied clients.
Excel in fostering teamwork, customer orientation, and effective communications across all
functions and organizational levels.
Recognized as a persistent leader with expert and precise documentation skills, record of delivering
high quality work product, and proven ability to train and lead high performing, cohesive teams.
Computer proficiency in SQL, Vantive CRM, Business Object, Altair, Cry stal Reports, SAP, MS Word,
Excel, Access, PowerPoint, Outlook, Market2lead, Data Merging Utility (DMU), Lead Import Tool,
Works, and various other Windows related software programs.
CORE COMPETENCIES
Business Analy sis * Marketing Analy sis * Project Management
Resource Allocation & Management * Risk Analy sis * Decision Making & Problem Solving
Planning & Scheduling * Database Administration * Recording & Reporting
Communications & Presentations * Team Building & Leading * Staff Management
EDUCATION & TRAINING
Masters of Business Administration
University of Phoenix, Plantation, Florida, 2008
Bachelors in Information Technology
America Intercontinental University, Weston, Florida, 2004
PROFESSIONAL EXPERIENCE
CITRIX SYSTEMS, FT. LAUDERDALE, FL (3/2006 " 5/2008 & 5/2011 " PRESENT)
Lead Material Design and Set-Up Associate/Analy st (5/2011 " Present)
Receive and process material requests within Citrix Operation Services Department. Review, assess, and enter
data into materials request tracking sy stem, and identify /retrieve any missing data. Monitor customer service
ticket queue for incorrect set-up's and assist with capturing data from SAP to support data analy sis. Load
materials into SAP based on information received in the materials request, apply classifications, and load pricing
conditions. Validate that all materials loaded match the data in the materials request. Troubleshoot and resolve
any sy stem issues. Perform testing and data analy sis of new materials and summarize findings in weekly status
report.
Monitor and update customer service ticket sy stem for service requests.
Demonstrate superb technical and problem solving skills to investigate and resolve any issues in a
timely fashion.
Gather performance metrics and create ad hoc reports on a frequent basis to better understand trends,
improve processes and facilitate decision making
Update quarterly ForEx rates on a Global level
Manage critical documentation libraries and workflows as part of making needed improvements to
optimize operational effectiveness and drive productivity
Provide training to staff members as well as provide guidance on performing critical business
processes
Data Management/Data Integrity Specialist/E-Business (3/2007 " 9/2008)
Planned, executed, and managed all data import functions. Controlled merge and acquisition data integration
and developed/appended rules to control lead entry . Performed all data quality control, cleansing, and
enrichment initiatives.
Spearheaded on-going enhancement and optimization strategies as per measured performance and
customer/partner feedback.
Channel Marketing Re-Assignment Analy st/Administrator (3/2006 " 12/2007)
Tracked, analy zed, and reported on the success or failure of marketing strategies. Delegated orphaned or
abandoned leads/customers to respective partners. Imported leads into Lead Management Tool.
Uploaded accounts into Lead Import Tool by restructuring and revamping the database containing
customer information.
Completed intensive data cleansing project that streamlined and increased the efficiency of the
customer engagement process.
NATIONAL MULTIPLE SCLEROSIS SOCIETY, FT. LAUDERDALE, FL (9/2008 " 3/2011)
Data Coordinator
Supervised Data Assistants and delegated daily work assignments. Provided key support to Finance Coordinator
in all financial tracking and allocation of funds within the organization that totaled in excess of $1M annually .
Honed in on data integrity and compliance to revenue recording requirements. Managed chapter's
acknowledgement mailing process, and updated/maintained mailing list for past and present event participants
and registrants. Contributed to coordination and fundraising of highly publicized events such as the National MS
Bike Ride with over 3,000 registered participants. Administered Internet fundraiser database and primary
enterprise wide database. Prepared and executed mail merge functions from the database to other software
applications. Updated existing client accounts and entered new information as required. Tracked database coding
structure and created source codes as needed to identify fundraising events.
Solely managed department with no administrative support team after budget cuts.
Created and applied a strategic method in Excel that tracked and generated results and increased
response for report requests by 40%.
A&E COMPUCARE SERVICES, PLANTATION, FL (2003 " 2005)
Accountant/Office Manager
Supervised administrative staff and daily functions for office sy stems, processes, and procedures. Managed daily
filing/review of account ledger, performed budget balancing and allocation, and processed pay roll. Planned and
prioritized workload, delegated assignments, and maintained office efficiency .
Set-up and established many office processes and procedures that enhanced productivity, eliminated
redundancies, and improved staff morale.