Marketing Management

PERSONAL INFORMATION

Name: NAMITA SHRIVASTAVA

Address: C-1709, Lago Vista, IMPZ, Dubai, United Arab Emirates.

Mobile: +971********* Email: ******.*************@*****.***

Status: Married Date of Birth: 28/08/1987

Languages Known: English, French(Elementary), Hindi & Marathi

CAREER OBJECTIVE

To contribute towards the success of the organization and at the same time, enhance knowledge in the field of marketing and develop my managerial and interpersonal skills.

VISA STATUS

Hold Husband Sponsored Visa for Dubai

Hold Valid Singapore Multi-travelling Visa until 21Aug 2015.

EDUCATIONAL DETAILS

Master of Business Administration (MBA) in Marketing from University of Pune, India

Bachelor of Business Administration (BBA) in Marketing from University of Pune, India

WORK EXPERIENCE

Name of the Company: Larsen &Toubro Infotech Ltd. Duration: July, 2011 to March 2015

Designation: Senior Marketing Executive

Awards:

'Achiever of the Month Award' in May 2013

BDG Award in recognition of excellent performance in the category of Team Performance Award in December 2014.

PMI (Pune Chapter), Project of the Year' Award in the Alumni category in Feb 2013

Best Manager' for the award winning team of 150+ assigned for an event in December 2013

Work Summary:

Experience in managing high business value Strategic Proposals, Capability presentations, Knowledge Management and standardization, Client visits, Marketing events across the globe, Market research, Collaterals, Lead generation campaign, Social Media Marketing, Branding, Advertising, Webinars, Promotions, Analyst Relations and corporate communication as a some Marketing Representative

Marketing:

Negotiating contracts, Manage budgets, Editorial functions and Promotional Writing

Redesigned company's website, Booth designs & set ups, promotional collaterals and presentation materials, creating a consistent, dynamic and professional corporate branding statement.

Planning, analyzing and selecting the Events to be attended considering prospect typology, budget, and scope of participation, geographical spread and time span

Collectively worked on company's flagship events held in Chicago, Toronto, New York, Hartford, London and Singapore over a span of three years in succession

Decision on sponsorship, End-to End execution of all the Self-hosted, participated, exhibited as well as Speaker Events in the respective geography

Lead Generation Campaigns for promoting Company's solution offering in the target market across geographies (North America, APAC region, UK & Europe)

Detailed research and analysis on customers, prospects, market trends, competitive analysis, best practices in IT Industry and client profile information

Managing Analyst Briefing sessions, visits & RFIs from reputed Analysts such as SMA, Novarica, Celent, Gartner, etc. to ensure a fruitful engagement

Creation of Case Study, Website updating, Solution Demos & Videos for the Digitization

Ensuring high visibility of BU by communicating with the audience through mails on important events, corporate newsletters and blogs on intranet portal, social media & company website

Organizing and participating in marketing events, industry seminars, webinars, client workshops and conferences

Anchoring the customer/prospect visits by owning content preparation and logistics readiness

Pre-Sales:

High-end capability and solutioning presentations when communicating with the stakeholders

Pioneering techniques for market research using social networking websites as part of the Market analysis, vendor analysis, competition and profile research

Managing relationships with concerned stakeholders to ensure inflow of required inputs and timely delivery of response

Play a part in defining the solutioning and Developing a final response package highlighting the key benefits of company services and mapping customer requirements to the solution

Developing high quality proposal presentation and participating in proposal walk-through sessions with clients

Induction & Training of the new recruits on the Team

Owning knowledge management portal and keep it up to date for the standard data that can be used for multiple proposals and presentations

Engaging in special and short term activities such as corporate quality audits and other strategic initiatives

SUMMER INTERNSHIP

Name of the Company: Global5Technologiess Location: Pune Duration: 70 days

Title of the Project: 'Acceptability and Promotion of Photo Series (Z-Series) Z5200 High-Definition Large Format Hewlett-Packard Printer in the Photo Segment of the Pune Market'

Project Responsibility/Details:

To evaluate the acceptability of Z5200, the photo-series printer by HP in the photo segment of Pune region withstanding existing competition

To collect information regarding various aspects considered while making a purchase of a high-end printer by the customers and gauge the effective mediums of promotion

EXTRA-CURRICULAR ACTIVITIES

Awarded the Two most coveted awards of the MBA course at VIM of being The best outgoing student' and The most active Student' of the batch 2009-11.

INTRiGUE: Have been Event Head of this annual national level management fiesta

MAHARASHTRA BADMINTON LEAGUE (MBL): Worked as the Marketing Head and Consultant for 'Sensational Skylarks' 2011, the team that was the WINNER of the inaugural MBL tournament

Several Awards in Inter and Intra level collegiate competitions at State and National levels

Core Committee Member, Head, Organized, Coordinated & Executed Several Events and seminars

Writer, Proof-reader & Core Committee Member of various Articles & Publications

Successfully Published two Articles in 2010 and 2011 for the 'Advertising Express' Magazine titled 'Customer complaints: An Asset to the Management' and 'Emotional Branding' respectively.

INTEREST & HOBBIES

Report Writing, Case study, Presenting Research-based Papers, Creative Writing

Event Management, Anchoring / Compeering, Creative Work

Reading, Music, Dancing, Acting, Movie-making, Cultural Activities

DECLARATION

I hereby confirm that this information given in this 'Profile' is true and correct to the best of my knowledge

Place: Dubai, UAE Name: Namita Shrivastava

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