Kaylee Leibforth
Crystal Lake, IL 60012
***************@*****.***
Education:
University of Kentucky, Lexington, Kentucky
• B.S. In Integrated Strategic Communication to be completed in May 2015
• Emphasis: Account Management
• Minor: Communication
Experience:
Marketing Communications Intern, Newman Foundation, Lexington, KY (2014- May 2015)
Maintain database
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Make phone calls for details in media purchasing for specific events
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Create flyers, pamphlets, letters using Microsoft suite
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Demonstrated time management by getting all projects handled and finished on time
•
Interlibrary Loan Assistant, William T. Young Library, Lexington, KY (2014- May 2015)
Maintain database to process loaned items
•
Contact patrons and assist with any questions
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Answered calls, took and reported messages in a timely accurate fashion
•
Payroll Assistant, William T. Young, Lexington, KY (2014)
Assist with the organization of confidential information by formulating Excel spreadsheets, preparing
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mailing lists and filing documents
Precise record keeping and report generation
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Mastered the use of Microsoft programs
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Answered and initiated calls, took and reported messages in a timely accurate fashion, received
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visitors and directed them wherever required
Assisted the Director of International Programs in UK Libraries with creating and editing research
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guides online
Relevant Coursework:
Marketing Management
Strategic Planning and Writing
• Produced press releases, strategic planners, print ads, and storyboards.
Integrated Strategic Communications: Account Management
• Utilized media research resources such as MRI to create target audience analysis and profiles
Digital Strategies
• Stukent simulation: created and maintained WebPages and used keywords to sell tablets
• Leveraged Google Ad Words to monitor weekly budgets $5k- 3 accounts
Service Activities:
(2012-2013)
Volunteer: Student Activities Board, University of Kentucky, Lexington, Kentucky
• Mr. UK: helped raise thousands of dollars for Lexington Speech and Hearing Centers
(2013)
Volunteer: Student Activities Board, University of Kentucky, Lexington, Kentucky
• DanceBlue: helped raise over 1 million dollars for the kids