Project and Product Management, Marketing
Resume:
PATRICIA M. STINSON
Royal Oak, MI ****7
***********@*****.***
EXECUTIVE SUMMARY
I am currently seeking a role that can utilize my Project/Program Management and Business Process experience and expertise. I am a business development professional with a consistent record of meeting timing objectives and increasing revenue and profits through New Product introductions utilizing my project management skills. I have Fortune 500 experience in manufacturing, marketing, sales, and operations with a strong background in managing the new product process and launching new products to the market. Proven experience providing executive project management and process improvement support that involves driving solutions and ensuring priorities are met. I have established, led and motivated cross functional teams required to achieve all objectives of a project scope. I am an action oriented, team player that creates strong relationships with direct reports, peers, staff and customers.
PROFESSIONAL SUMMARY
MASCO Corporation – Taylor, MI
BrassCraft Mfg., Novi, MI
BrassCraft Manufacturing is a high volume quality plumbing manufacturer headquartered in Novi, Michigan, with manufacturing facilities across the United States. BrassCraft manufactures water stops, water supplies, gas connectors, drain cleaning, plumbing tools and fittings for water, gas and miscellaneous applications. These products are sold into the wholesale and retail markets along with specialty engineered products to OEM customers.
Director of Product Management and Innovation Jun 2010 – Dec 2014
Responsible for executing key financial plans of $300M+ in North America. Developed 8 direct reports with an overall responsibility of product managers, project managers, marketing, communications, packaging and graphics including off-site personnel.
Implemented organizational changes and key initiatives
Managed a corporate Goal Development Process increasing new product revenue from $8M in 2011 to over $15M in 2014 through project management standards
Exceeded new product revenue goals by $2M+ year over year
Executed a new product Stage Gate discipline optimizing resources and accountability utilizing PMBOK standards
Increased speed to market by 50% utilizing the Stage Gate process
Developed detailed cross functional project teams and plans for large and small projects
Developed departmental goals and the content of all marketing campaigns, advertising, communications and PR initiatives
Directed the work of direct and indirect staff assigned to support all projects
Managed all external vendors that were utilized in the introduction of new products; i.e. graphics, packaging, market research, customer insights, etc.
Executed product branding strategies while addressing channel requirements
Identified key influencers to leverage our exposure to targeted customers
Drove business objectives and implemented changes to drive financial results
Analyzed customer data and promotional effectiveness of all marketing campaigns
Developed annual plans/product roadmap of $100M to deliver new products and new revenue
Coordinated cross-functional team to achieve financial/operating objectives
Compiled and reported to executive management Stage Gate reviews, financials along with identifying internal and external factors jeopardizing projects
Managed all disciplines within the organization, simultaneously leading multiple development projects and marketing initiatives from Concept through Launch
Communicated project requirements to team while maintaining proper documentation throughout the project
Developed KPI scorecards for new product introductions by channel sales, profitability and timing
Maintained compliance to all federal and local codes and standards and customer specific requirements
Overall responsibility for cost and budget of actual vs quoted
Integrated market demands with product offerings
Managed product mix, pricing and margins to meet objectives
Enhanced market understanding using industry data, channel input, and end user feedback by performing market research on completion and surveying customers
Improved financial results through planning, communication and execution
Managed $10M in capital, new product and marketing budgets
Drove consistency by developing processes and procedures including defining internal Stage Gate process
Developed consistent dialog with Sales to deliver incremental revenue on new product introductions
Director of Business Development Apr 2006 - May 2010
Responsible for water and gas new product and new revenue introductions in North America. Developed 5 direct reports with an overall responsibility of product managers, engineers and project manager. Worked cross-functionally will all departments across the organization and with our parent legal team.
Exceeded new product revenue goal by $1.5M+ each year
Integrated market demands with product offerings
Drove cost reductions and obsolescence strategies
Managed product mix, pricing and margins to meet objectives
Conducted customer research to enhance the new product development process
Communicated with Sales to understand needs of the customer
Established positive customer relations through constant communication
Provided work direction and project management oversight to all product introductions
Manager of Product Development Jan 2004 - Mar 2006
Responsible for North American gas new product and new revenue introductions. Developed 3 direct reports with an overall responsibility of product managers and engineers assigned to the gas category.
Exceeded new product revenue goals year over year
Developed new product database
Managed departmental capital budget
Sales Launch Project Manager Mar 1999 - Dec 2003
Responsible for the execution of all new product projects and ad-hoc projects within the company working cross-functionally with all departments across the organization.
Managed a new product/market segment introduction of 5K+ items which is now a division within the company
Directed a cross-functional team for all new product introductions with no direct reports
Increased speed to market by 25% for new products
Managed confidential projects within the company
Manager of Bills of Materials Aug 1994- Feb 1999
Responsible for 4 direct reports, including quality and codes and standards.
Maintained Bills of Materials and routings for 4 manufacturing facilities
Standardized and documented all changes to the ERP system
Developed relationships with manufacturing facilities to ensure accurate inventories and standard hours for reporting purposes
Bill of Material Analyst Jun 1989 - Jul 1993
Maintained the companies Bill of Material’s and manufacturing routings for over 30K items
Education
University of Phoenix, BS – Business Management and Marketing - 2000
Awards
The Robert M. Zell is a highly coveted award within BrassCraft. BrassCraft employs over 1,000 individuals. The award is based on the following characteristics; “Unconditional dedication to quality and innovation, with regard to customer service, product, systems, procedures, and interpersonal relations in the workplace”. I was nominated six times for the Robert M. Zell Award, receiving two Honorable Mentions and Company winner.
Gold Packaging/Graphics award for Retail Strategy POP - NRHA Packaging and Merchandising Awards
Training
Project Management Skills - PMI
Leader As Coach Inventory – Blue Point leadership
Myers-Briggs
TTI Success Insights – Select, Assess & Train
7 Habits of Highly Effective People – Stephen R. Covey
Executive Influence & Speaking – VanderZanden Inc.
APQP Workshop – RPM Consulting
Women’s Leadership Development Conference – Rockhurst University Continuing Education
Customs Compliance - Internal
Ethics Training - Internal
FMEA Workshop – RPM Consulting
Goal Deployment Process – Next Level Partners
Project Management Essentials - PMI
Leadership for Results - Internal
Managing Your Priorities – Achieve Global
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