Masters in Marketing
Resume:
Beatriz H. Schneikart
Dolphin Cay #***F
St. Petersburg, FL 33711
*****************@*****.***
CAPABILITIES
Marketing / Administrative / Business Development Specialist
Planning, development and implementation of marketing strategies
Public relations activities including trade shows, seminars and event planning
Personnel, resource, and business management
Budget and business development and implementation
Powerful community relations experience in multiple organizations
Extensive public speaking, professional training and leadership experience
Strong computer skills
Bilingual Spanish and English
EXPERIENCE
May 2013 to Present, Marketing Consulting
Deposito El Poblado Materiales & Construcción – Medellín Colombia, S.A.
Develop a Marketing Plan and Budget
Set up trade shows and seminars
Public Relations activities
July 2012 to April 2013, Community Liaison
Ace Homecare, Inc. – Pinellas & Hillsborough County
Identify and target referral sources: physicians, hospitals, LTCs, ALFs, etc.
Prepare and present community home health programs and represent the Agency in community events
Participate in budget development and monitor the uses of resources
Organize and conduct community education programs
Maintain comprehensive knowledge of the Agency’s markets and key referral sources
January 2008 – June 2011 (Company Withdrew from Field), Account Liaison
Heartland Home Health, Hospice and Infusion– Pinellas County
Develop and generate Medicare business in newly activated territory
Evaluate referrals at hospitals and residences and perform assessments
Work with office staff to ensure starts of care
Develop long term contractual relationships with physicians and administrators
Develop Quarterly Marketing Action Plan and implement same
Conduct educational programs in the community and create PowerPoint Presentations
September 2007 – September 2008 Regional Business / Marketing Director
Senior Health Management
Financial, operational, and management oversight for 14 Rehab Agencies
Assist staff with business strategy, budgeting, advertising and results assessment
Develop and conduct training programs for Marketing and Admissions Directors and staff
Develop and promote Public Relations strategies for each health agency
Maintain personal contacts and good relations with hospitals, physicians and other business partners
December 1982 – September 2006 Administrator / Financial Officer
Law Office of Alan R. Williams & Associates
Developed and executed Marketing Plan and Budget
Plan and present educational seminars for professional training, public relations, and advertising
Designed advertising program, brochures and hand-out material for clients
Motivate others to establish and successfully achieve goals
Design and develop policy manual and accounting system
Draft press releases, office announcements, and advertising
Compose & Distribute monthly newsletter
December 1983 – September 2006 President / Marketing Director
Microcomputer Concepts, Inc.
Developed documents assembly software programs for attorneys known as the Legal Ease Auto Systems.
Develop a Marketing Plan and Budget
Design advertising program, brochures, postcards, and flyers
Design customer newsletter
Plan and present educational seminars for professional training, public relations, and advertising
Maintain relations with customers by organizing, developing, setting up tradeshow booths
IT SYSTEMS
Microsoft Word, PowerPoint, Excel, Outlook, Adobe Photoshop, QuickBooks, and others.
EDUCATION
Masters in Marketing, University of San Buenaventura - Colombia
Bachelors in Business Administration, Escuela Superior de Mercadotecnia – Colombia
Computer Science Program, St. Petersburg College – St. Petersburg, Florida
Law School, Two Semesters, Stetson University College of Law, St. Petersburg, Florida
COMMUNITY LEADERSHIP
Toastmasters International Division G Governor 2009-2010 - managed 35 clubs with 1500 members
Toastmasters International Area 73 Governor 2008 – Received President’s Award
Toastmasters International achieved highest award – Distinguished Toastmaster (DTM)
Better Living for Seniors (BLS) Member
Alzheimer’s Association Member
Past Chair of Public Education Committee – Mayor’s Commission on Aging
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