Marketing Manager

SHELLENE VENTENILLA - TUNGOL

Block** Lot*B Cavite St.Bonifacio Village, Pasong Tamo, Quezon City, Philippines

E: *****************@*****.*** M: +63-917-*******

ph.linkedin.com/in/shelleneventenilla

MARKETING & PRODUCT MANAGEMENT

Creative and a visionary marketing professional. Devoted to finding out-of-the-box

and win-win solutions. Detail and results-oriented in terms of project

implementation. Capable of data integration and analysis of figures related to

market studies and sales. Wide networks among industries. Thrives in a fast-paced

industry. Core competencies include:

Project Management Events Management Communication and Negotiation

Leadership Development Strategic Planning

PROFESSIONAL EXPERIENCE

PRETIOLAS PHILIPPINES, INC. (Auntie Anne’s) September 2014 – Present

Master franchisee of the international brand, Auntie Anne’s, under Focus Brands

International. The only food company in the Philippines which provides handmade

pretzels to our consumers.

Marketing Manager

Sets overall marketing strategies and directions for the organization to ensure

continuous growth, especially in the company’s market share.

Organization of overall marketing strategies and procedures

Marketing scope includes Digital Marketing, Events, Advertising, Public

Relations, New Product Launch, Brand Alliance, Local Store Marketing, and

Regular Promotions

Achieved 21% sales growth from onboarding

SOLD OUT EVENTS CO. January 2012 – Present

An events management company that caters to social and corporate events with the main

goal of creating unconventional, exemplary, and meaningful celebrations suitable to their

client’s needs.

Managing Partner

Founding partner responsible for the overall strategies and operations of the

company. Oversees human resources, finance, marketing, and project management

for the organization. Sets direction of the organization to ensure its success and

sustainability.

Achievement of 80% growth average per year

Standardization of all guidelines and processes for ease of organization’s

operations

Established partnerships that could provide for company’s bigger profitability

WALTER MART PROPERTY MANAGEMENT, INC. May 2013 – February 2014

One of the country’s top community malls in the Philippines aiming to provide a convenient

shopping experience and the best deals for money to their consumers.

Marketing Officer

Creates system-wide thematic and sale events. Creates radio ads and manages in-

store radios of mall. Provides marketing services and management of the malls ad

space. Monitors local store marketing initiatives. Creates marketing programs for

cinemas. Coordinates and arrange deals with mall tenants for mall openings.

Produced an average of 60% increase in sales for every sale event organized

Increased mall walk-ins by 20% for all thematic events organized

Recalibrated and streamlined marketing processes for smooth

implementation with operations team

Relaunched all cinemas across all branches

Hosted a movie launch of Solenn Heusaff

AMH PHILIPPINES, INC. March 2009 – February 2013

Civil engineering consultancy firm with firm academe-industry linkage providing structural,

geotechnical, coastal, environmental, and hydrological services to varied industries.

HR Officer

Manages, implements, and develops all HR facets of the organization, namely:

recruitment, compensation and benefits, learning and devel opment, employee

relations, and organization development.

Established HR guidelines and processes of the company

Achieved an average of 92% in employee retention

Calibrated all HR programs to cater specially for technical people

Marketing Officer

Develops marketing collaterals and organizes marketing events for the promotion of

the company’s services. Integrates and analyzes effectiveness of marketing

initiatives implemented.

Achieved increase in sales from 28M to 100M in a span of 3 years

Stronger networks were established with professionals in the industry

EDUCATION

Bachelor of Science in Psychology

UNIVERSITY OF SANTO TOMAS ESPAÑA, MANILA 2009

TECHNICAL SKILLS

Proficient in Microsoft Office: Word, Excel, Powerpoint, Publisher, Outlook

Windows Movie Maker and Sony Vegas Adobe Photoshop CS5

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