Advertising Copywriting
Resume:
Nellie Santee
Copywriter at Pagú Propaganda
************@*****.***
Summary
I was born in Atlanta but as a child I moved to Brazil. I lived by the beach and later moved to the country. That
makes me not the typical brazilian nor the typical american and a double citizen. I learned to talk, read and
write in english and portuguese at the same time and when I was 4 years old, I started to learn the violin. I
always liked funny stuff, crazy ideas and word play, so as a child I wrote and published a children book all in
rhymes. I Graduated in Advertising by the Universidade Federal de Goiás and there I also had my Masters
Degree in Mass Communication with a dissertation about the philosophy of new technologies. After that,
I was a teacher at the PUC Goiás university, where I taught Semiotic and Copywriting. In parallel I had
some experience in a few agencies in Goiânia, and now I am a copywriter at Pagú Propaganda, one of the big
agencies in my city. Sometimes people find me strange but I prefer the term eccentric. As hobbies I like to do
Yoga, lift some weights (I won some gold medals in Brazilian IPF powerlifting competitions) and I have a little
rescued poodle. Portfolio: http://cargocollective.com/NellieSantee https://www.behance.net/NellieSantee
Experience
Copywriter at Pagú Propaganda
April 2013 - Present (2 years 3 months)
Currently Senior Copywriter, I work with clients such as the local car dealers for Toyota, Volkswagen,
Nissan and Citroën. I also do special pro bono projects for Casa de Eurípedes, a clinic for drug and alcohol
addictions and Vida Lata, an animal rights cause. Previously I had experience with big real estate projects,
such as Queiroz Silveira, Euroamérica and FR incorporação.
Teacher at PUC Goiás
January 2013 - December 2014 (2 years)
I taught in the course of Bachelor in Communication, Advertising, the Pontifical University of Goiás, in the
field of Copywriting, Semiotics and also supervised some of the courses Final Works.
Copywriter at Incorporadora Borges Landeiro S.A.
October 2012 - March 2013 (6 months)
Worked as the in house copywriter for the real estate launches of this construction company.
Junior Copywriter at Pagú Propaganda
March 2012 - October 2012 (8 months)
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After taking my Masters Degree, returned to the advertising world again at Pagú Propaganda. Worked
with clients like the shoe store Savan, Pizza Hut and the real estate builders Queiroz Silveira and FR
Incorporações.
Violinist at Orquestra Sinfônica Jovem de Goiás
January 2003 - December 2011 (9 years)
My fist paid job was as a musician in the Youth Orchestra. In the almost 10 years playing the violin at the
orchestra, we toured the whole country and even in Spain.
Junior Copywriter at Pagú Propaganda
May 2010 - July 2010 (3 months)
My first time at Pagú Propaganda was brief but productive. Won my fist advertising award with a pro bono
campaign for the childhood and youth protection court (Juizado da Infância e Juventude).
Junior Copywriter at AMP Propaganda
September 2008 - April 2010 (1 year 8 months)
Working in the most awarded agency in the state was great experience to learn how to really write well and
fast. As a Junior I did copy for GSA, a food and beverage industry, EBM, a real estate construction company,
and the Goiás government.
2 recommendations available upon request
Copywriter at Feeling Comunicação
September 2008 - October 2008 (2 months)
Moved on to a bigger agency, where I mostly worked with a big local car dealer for Fiat: Tecar.
Copywriter (Internship) at Equipe Profissionais de Comunicação e Web
January 2006 - September 2007 (1 year 9 months)
My fist job in advertising was for a small start up agency. I mostly wrote websites and mailings.
Skills & Expertise
Violin
Organizing
Advertising
Copywriting
Online Advertising
Social Media Marketing
Social Media
Digital Media
Interactive Advertising
Digital Marketing
Marketing Communications
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Corporate Communications
Digital Strategy
Email Marketing
Journalism
Education
CUCA Escola de Criativos
Online advanced copywriting course with Fabio Seidl, Copywriting, 2015 - 2015
Universidade Federal de Goiás
Master’s Degree, Mass Communication, 2010 - 2012
Activities and Societies: Research field: Media and Culture.
Universidade Federal de Goiás
Bachelor’s Degree, Communication and Media Studies, 2005 - 2009
Activities and Societies: I participated in the university's experimental agency for nearly two years as
copywriter, involved in advertising projects for local clients such as the IRS, and the university's internal
communication.
Honors and Awards
Luerzers Archive
Luerzers Archive
January 2015
Fist time a woman from a Agency in Goiânia had her work published in Luerzers Archive, and only
the second agency to achieve this in the city. http://www.luerzersarchive.com/en/magazine/print-
detail/casa-de-euripedes-57210.html http://www.luerzersarchive.com/en/magazine/print-detail/casa-de-
euripedes-57211.html
Agência do ano - AMP Propaganda
Prêmio Jaime Câmara 2010
May 2010
Worked at AMP Propaganda, winning agency at the Prêmio Jaime Câmara de Publicidade (Goiânia/GO).
Top Gold Press Campaign
Prêmio Jaime Câmara
April 2011
Copywriter for the Gold winning campaign.
Prêmio do 3º Anuário do Clube de Criação de Goiás
Clube de Criação de Goiás
February 2015
Silver - Activation - Valentines Day Conenge Bronze - Press - Expansion Cinema Lumière Bronze - Press -
Euroamérica
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Honors and Awards
2008 Desafio Duca, Funyl Propaganda na Prática. 2006 1st Annual International String Art Competition, The
Violin Case. 2001 2º Lugar Categoria Juvenil - Concurso Natal em Paz, Jornal O Popular.
Interests
Advertising, copywriting, new technologies.
Volunteer Experience
Foster home to shelter puppies at Vida Lata Protetores Independentes de Goiânia
March 2014 - June 2014 (4 months)
I raised two puppies in my home until the age for adoption.
Organizations
Clube de Criação de Goiás - CCGO
March 2013 to Present
Languages
English (Native or bilingual proficiency)
Portuguese (Native or bilingual proficiency)
Spanish (Elementary proficiency)
Courses
Independent Coursework
Redação Avançada
Redação
Projects
Alcoholism - Casa de Eurípedes
January 2014 to May 2014
Members:Nellie Santee, Marcus Müller, Sussy Côrtes
A series of posters made for internal use in the Casa de Eurípedes, a clinic for alcohol and drugs recovery.
Published in Jan/Feb 20145 Luerzers Archive.
Publications
A linguagem retórica da propaganda: uma análise comparativa / The rhetorical language of advertising:
a comparative analysis
Comunicação & Informação (UFG) March 1, 2012
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Authors: Nellie Santee, Goiamérico Santos
A retórica vem sendo utilizada como uma ferramenta persuasiva desde os tempos da Grécia Antiga, e nos
séc. XX e XXI ela tem retomado sua força com a massificação dos meios de comunicação e a utilização dos
mesmos para a divulgação de produtos, serviços e marcas pela propaganda e publicidade. Este estudo tem
como objetivo aprofundar o estudo das relações que podem ser feitas entre a linguagem da propaganda e
o sistema retórico desenvolvido por Aristóteles, passando por todas as suas etapas: Invenção, Disposição,
Elocução e Ação. Foi abordada também a maneira como a propaganda se utiliza dos argumentos e do estilo
para alcançar a persuasão, além da relação do texto publicitário com o etos, patos e logos, para concluir que
a propaganda, como um texto persuasivo por essência, se utiliza muito mais da retórica do que imaginam os
criativos que a produzem.
As Figuras de Estilo na Propaganda Impressa: Suas Influências na Criatividade / The figures of speech in
press advertising and its influence in creativity
Editora Schoba March 1, 2010
Authors: Nellie Santee, Goiamérico Santos
A chapter in a e-book developed by the São Paulo Communication School (ECA-USP).
Certifications
Foursquare Superuser Level 3
Foursquare January 2015
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Nellie Santee
Copywriter at Pagú Propaganda
************@*****.***
2 people have recommended Nellie
"Nellie é uma excelente redatora! Sua criatividade somada ao seu esforço no trabalho faz com que ela alcance
o topo em suas soluções criativas."
Renato Simon, Copywriter Intern, Wieden + Kennedy, worked directly with Nellie at AMP Propaganda
"A Nellie é uma pessoa muito fácil de se trabalhar. É centrada, séria, responsável e eficiente. E também muito
rápida, o que na nossa área ajuda bastante."
Renata Checha, Account Manager, AMP Propaganda, worked directly with Nellie at AMP Propaganda
Contact Nellie on LinkedIn
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