Manager Marketing

Glenn Stephens

Consulting Associate - Competitive Focus

Austin, TX

************@*****.*** - 512-***-****

Bold, visionary digital marketing and technology driver whose entrepreneurial spirit, leading-edge customer

experience development, and deep marketing operations expertise drive scalable, profitable growth for major

players. Uses strong emotional intelligence and a passion for mentoring to inspire and develop powerful,

talented teams who surpass their own high expectations. Selected highlights:

• Developed digital marketing roadmaps and projects, including strategy and operational elements, increasing

revenue by $150 M in first year. Delivered over 200 successful projects in three year span.

• Built exceptional relationships of managers, developers and analysts across all levels of global marketing,

sales and IT organizations.

• Developed Marketing Operations group to measure performance, analyze campaigns and develop workflows

to maintain competitive advantage.

• Implemented marketing automation platform (Eloqua) to optimize sales funnel resulting in 200% customer

growth. Recognized for industry's best practices.

• Orchestrated migration from Webtrends to Adobe SiteCatalyst and Google Analytics to consolidate global

web metrics. Designed Tableau dashboards used in A/B testing for campaign adjustments to maximize ROI.

• Delivered 20+ mobile apps to help deliver positive customer experience and drive sales leading to +50%

increase in customer satisfaction. Administered Apple and Google apps submitting updates on a quarterly

basis.

• Conduit for business group social media efforts managing the administrative rights globally and offering

technical assistance when required.

• PMP certified with 20 years of Project/Program management experience focused on Digital Customer

Experience, Corporate Systems and web-based software applications.

Authorized to work in the US for any employer

WORK EXPERIENCE

Consulting Associate

Competitive Focus - Austin, TX - 2015 to Present

2015

Provide training in innovation, leadership, technology and digital experience management to client firms.

Present findings and working scenarios to improve client management skills.

Director, Online Digital Marketing

Freescale - Austin, TX - 2007 to 2014

Using Digital Marketing and Customer Experience expertise, drove Internet business strategy and

development of customer facing applications including enterprise web site, content, mobile applications,

web analytics, eCommerce, marketing & sales force marketing automation platforms. Influenced strategy

and direction based on data analysis across Marketing, Sales, IT and Executive Management by identifying

high-impact problems and revenue opportunities using digital and social media. Effectively communicated

actionable data-driven solutions to executive staff.

Manager

Internet Solutions - Freescale Semiconductor - Austin, TX - 2006 to 2007

Leveraging digital marketing, industry and information technology experience, led multi-million dollar website

upgrades and projects to on-time delivery for $4B Fortune 500 firm. Led team of 65 developers, analysts and

managers to develop essential products and functions to meet unique business requirements. Recognized for

industry's best practices.

Project Manager

Internet Solutions - Freescale Semiconductor - Austin, TX - 2004 to 2006

Using project and program manager experience, coordinated 35 key customer applications targeted

at customer satisfaction, delivering over 200 projects targeted to maximize process improvements and

efficiencies. Collected and unified business requirements from key stakeholders, customers and senior

management to prioritize deliverables and converted them into solutions.

Product / Technical Marketing Manager

Motorola - Austin, TX - 1998 to 2004

Responsible for alliances and global marketing programs for PowerPC RISC development products division.

Managed relationships of system engineers supporting software developer programs, technical training, and

industry partnerships. Provided hands-on training of products to Sales, Executive Management and Customers

to develop and educate on changes and updates needed to stay ahead of competition.

Business Development

PowerPC - Austin, TX - 1996 to 2004

Worldwide responsibility for PowerPC ISV business development programs. Managed large scale tradeshow

production and solution partner programs. Led Austin-based marketing staff and joint IBM porting lab near

Microsoft campus

Developer Relations Support Manager

Motorola - Austin, TX - 1994 to 1996

Managed support team for acquiring new third party companies for Motorola tools as part of the PowerPC

group. Developed customer satisfaction survey and strategy that resulted in improved quality and higher levels

of customer satisfaction. Attended trade shows as technical representative.

EDUCATION

BA in Management Information Systems

University of Texas - Austin, TX

education

Motorola Advanced Leadership Academy

LINKS

http://www.linkedin.com/in/glennjstephens

ADDITIONAL INFORMATION

CORE COMPETENCIES

Online & Digital Marketing User Experience (UX)

Web Analytics Marketing Automation

SEO & SEM Partner Relationships

Business Intelligence e-Commerce

Social & Digital Media KPI Definition

Cloud Computing Community Moderation

Demand Generation Mobile App Development

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