Sales Marketing

Randy Hudson

***** ******** **. **** *****, CA **307

Phone: 818-***-****, E-Mail: ***************@*****.***

Director Marketing & Digital Services

Versatile and highly competent marketing management professional possessing more than 15 years of experience in directing business development initiatives and in client relationship management. Demonstrated excellence in corporate communication image and brand building; promotions planning (corporate presentations), growing & managing media relationships with Associates, External Clients, Event Teams as well as Corporate Houses. A keen leader with expertise in mass media planning and production as well as the dissemination techniques including alternative ways to inform via written, oral, and visual media. Possess solid management skills and the ability to analyze issues, devise continuous process improvements and incorporate initiatives to increase efficiency, streamline operations and decrease overall expenses with minimal resources.

~ Significant contributions towards devising effective business plans for new sales vertical generating more than $1,250,000 in first year ~

~ Nurtured healthy business relationships with partners including FedEx, Oracle & Cisco at DEX

~ Holds the distinction of attaining second position i.e. top two sales people in the group, thereby exceeding quota on a regular basis by as much as 85% at Rent.com ~

SKILL AREAS: Strategic Planning w Marketing Operations w Business Development w Brand Building w Product Launches & Promotions w Advertising w Budgeting w Competitive Research w Copy Writing / E-commerce / E-mail / Media Planning / Press Releases / PR w Marketing Communications w Sales w Strategic Development – Video / Web Content w Revenue Expansion w Key Project Management w Multitasking in Fast-paced Environments w Highly Organized & Strong Analytical Abilities w Articulate Oral & Written Communication w Quick Problem Resolution & Decision Making w Client Relationship Management w Team Building, Training & Development

PROFESSIONAL EXPERIENCE

Rent.com, Los Angeles, CA (Jun 2013 – May 2015)

Marketing and Advertising Account Executive

The company is one of the top 5 brands in the ILS (internet listing service) multi-family industry.

Responsible for leading creative & innovative marketing strategies, monitoring campaign effectiveness to established as well as prospective clients. Also accountable for negotiating and acquiring new business contracts through unique marketing plans detailed to their specific needs; analyzing competitive landscape to formulate impactful solutions to elevate brand advantage.

Efficiently worked with the account base of National Management Companies for selling the advertising and marketing solutions to maximize occupancy for their communities

oCoordinated with the management companies and identify communities having occupancy issues & determine the best course of action to drive additional traffic to their listing page using the different products

oSuccessful in acquiring second rank (top two sales people in the group), exceeding quota on a regular basis by as much as 85%

Adjudged as Top Producing Account Executive for the National Inside Team exceeding quota by 85%; took over a leadership role to help train, educate and illuminate new team members

VRH Creative Solutions, West Hills, CA (Jul 2010 – Jun 2013)

Director of Marketing/Account Management

Boutique marketing agency providing a wide array of services to small & medium sized companies on project basis.

Responsible for designing & implementing direct marketing strategies to drive sales through distribution network for variety of the clients.

Essayed a crucial role in devising broad range of marketing /sales tools and collateral for clientele to highlight and showcase brand image

Deftly implemented individualized marketing communication strategies for new product launches

Instrumental in generating & producing corporate videos for retail distribution networks

Interacted with active customers for providing marketing services as per their requirements, from audience identification, collateral development, creative development, branding, campaign development, etc.

Stellar in developing a series of videos for a client (a pet supplement company) from concept to through storyboard stage to hiring the production company to shoot it

DEX (Data Exchange Corporation), Camarillo, CA (Sep 2008 – Jun 2010)

with Director of Marketing

DEX is in the Supply Change Logistics industry, their focus is on the reverse end of the Supply Change.

Responsible for overall marketing, PR, lead generation, communications, web presence and tradeshow functions with total strength of 5 members.

Led effective business plans for new sales vertical generating more than $1,250,000 in first year

Pivotal in strengthening healthy business relationships with partners including FedEx, Oracle & Cisco

Significant contributions towards developing new brand exposure strategy through trade articles, panel discussions and PR; created all digital and traditional marketing communications ranging from web content to email campaigns, collateral and press releases

Rebranded the company completely i.e. from their website and positioning within the industry to creating all new collateral, lead generation campaigns, sales presentations for the National Sales Team including setting up a tradeshow calendar for the U.S office and Ireland

oDid twelve tradeshows in four different sales verticals, on three different continents per year

Extensively worked with the National Sales Team to provide them with the tools, sales presentation materials and techniques needed to sell the goods and services; also wrote articles for trade publications, primarily as veiled infomercials and focused on outbound email campaigns as lead generation tools

Conceived and directed complete overhaul of company brand and image, positioning the organization as a high-tech international company with extensive engineering/repair capabilities

oEstablished new sales verticals in renewable energy and marketed proprietary SaaS software; the SaaS software sales was 1.6M in the first year and the renewable energy vertical grossed $1.25M in the first year

Prepared the necessary communications from creating the email campaigns, PR releases, social media communications, writing white papers, trade articles, etc.

PREVIOUS EMPLOYMENT HISTORY

MOVE Inc., Westlake Village, CA; Marketing Manager – Consumer Media Group May 2006 – Aug 2008

VRH Creative Solutions, Woodland Hills, CA; Director of Marketing Apr 2001 – May 2006

PROFESSIONAL DEVELOPMENT & CREDENTIALS

Bachelor of Science, Business Administration/Marketing; California State University, Northridge

Professional Memberships: The Global Marketing and Sales Leadership Team; Symbiocracy; Direct Response Marketing Group

Technical Skills: Microsoft Office Suite, SalesForce and Adobe Photoshop.

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