MEGAN CRUDELE
* ****** *** *** *** Jersey City, NJ 07304
732-***-**** ********@*****.***
EXPERIENCED COMMUNICATIONS PROFESSIONAL
Communications professional with extensive experience collaborating with internal client counterparts to develop and execute strategic plans and initiatives that influence perception and drive stakeholder behavior to foster the attainment of corporate goals and objectives.
Recognized for the ability to translate business strategies into easily understood messages associated with long-term plans, in addition to managing change communication, crisis and special situations impacting employees, corporate brand image, and investor sentiment.
Manage large-scale projects from inception through delivery, including client advisory, strategic planning and execution, team oversight, timeline and deliverable monitoring, and senior leadership reporting.
Demonstrate a combination of creativity, critical thinking, and problem solving to draft press releases, executive speeches, management scripts, employee communications, and media messaging that promote brand consistency and positive imaging for both small and large companies.
~ ADDITIONAL STRENGTHS INCLUDE ~
Relationship Building & Management Interpersonal Communication Skills
Strategic Planning & Execution
Quality & Service Standards Critical Thinking & Problem Solving
Digital & Print Marketing Materials
Client Advisory & Management
Project Management
Corporate Messaging & Branding
Market Research & Analysis
Team Leader & Mentor
Copy Writing & Editing
PROFESSIONAL EXPERIENCE
ICR, INC. New York, NY 2012 to Present
Vice President, Retail & Apparel
Provide corporate communications consulting services for a portfolio of 10 clients, including Michael Kors, Steve Madden, The Children’s Place, Francesca’s, and VF Corp.
Created and executed investor relations (IR) programs and marketing strategies; coordinated marketing events, IR meetings, and earnings calls.
Conducted research projects and updated analyst models.
Interfaced with client senior management and IR teams to construct corporate narratives, draft press releases, and prepare scripts for executives; and communicated with investors and analysts on behalf of clients.
Oversaw three associates; monitored project deadlines and quality of production by proofreading press releases, scripts, and other copy.
AON HEWITT New York, NY 2012
Communications Consultant
Developed robust communications strategies for clients to showcase employee benefits service offerings and coverage.
Partnered with benefits teams to understand plans and industry language to write compelling copy for human resources marketing products, including brochures, mailers, and seasonal wellness publications.
Decreased expenses and production time by overhauling process for developing client brochures; oversaw timely and accurate production of client newsletters.
FTI CONSULTING (FORMERLY FD) New York, NY 2008 to 2012
Assistant Vice President (2010-2012)/ Associate (2008-2010)
Managed a portfolio of more than eight retail and consumer accounts providing communications consultancy services involving employee communications, investor and public relations, and special situations.
Supervised five junior associates and oversaw multiple projects concurrently.
Created and executed strategic corporate communications plans customized for employees, investors, and media for key clients, including Coca-Cola, Jarden, Chiquita, OfficeMax, Dollar General, Steve Madden, and Lumber Liquidators.
Contributed as part of a post-merger integration team for Coca-Cola; conducted peer and market analysis, developed employee integration strategy, and authored content for executives to disseminate internal information and directives to employees.
Led a team that conducted a complex research project; reviewed and qualified large volume of media data; developed and presented an insightful analysis to executives and key decision makers at Coca-Cola.
Managed high-profile public announcements involving IPOs, management transitions, bankruptcies, and restructurings.
Fielded and resolved media inquiries, organized interviews, prepared and distributed quarterly earnings reports and press releases, and authored scripts.
Partnered with human resources to build and manage the summer intern program; interviewed and contributed to hiring process; selected and assigned projects, mentored junior staff, oversaw professional development, and monitored project status.
Advised executive team at Jarden on branding strategies to create consistency and awareness through speaking engagements and leadership forums.
Orchestrated logistics for corporate events and investor days, including planning, messaging, and marketing.
SARD VERBINNEN & CO. New York, NY 2005 to 2008
Associate
Contributed as part of a team that provided strategic communications for clients, specializing in crisis communications and special situations, including mergers and acquisitions, bankruptcy, and restructurings.
Participated in multiple client engagements concurrently; executed corporate communication and employee relations plans, conducted extensive market research, monitored media coverage, and authored press releases.
Drafted materials, prepared speeches and statements for executives, and managed Caremark deal website during the CVS/Caremark merger.
Researched media performance, prepared quarterly reports, and authored communication for Univision.
Developed copy and marketing materials, and helped redesign website for Ramius; served as media liaison, communicated current messaging and enforced mission on behalf of the activist hedge fund.
EDUCATION & ADDITIONAL INFORMATION
Bachelor of Arts in Communications • RUTGERS UNIVERSITY
Computer Skills: Microsoft Office Suite • Bloomberg • Thomson • BigDough • Factiva • Capital IQ
Volunteer Work:
Mentor, Rutgers University Business School Undergraduate Students • Volunteer, Monmouth County Park System