Medical Marketing

CHARLES J. IPPOLITO, M.D.

*** **** ******, #***

Poughkeepsie, NY 12601

Mobile: 1-917-***-**** E-mail: ********@*****.***

PHARMACEUTICAL-MEDICAL-SCIENTIFIC WRITER & MEDICAL DIRECTOR

Professional Skills:

1 Creative pharma advertising copy /new product launches

1 Pharmaceutical marketing communications

1 Medical education projects

1 Pharmaceutical public relations/press kits

1 Medical journal articles/product monographs

1 Medical/scientific journalism

1 Scientific & medical video scripts/slide kits/websites

1 CME programs/Sales training modules

1 In-depth pharmaceutical market knowledge

1 Strategic pharmaceutical marketing thinking

1 Heavy client contact/new business presentations

1 Excellent managerial experience

1 Strong creative & visual conceptualizer

1 Articulate presenter & speaker

1 Solid scientific/clinical background

1 Medical Director

Product Experience:

Infectious Diseases

Augmentinâ (amoxicillin clavulanate/GSK)

Minocinâ (minocycline/Lederle)

Ancefâ (cefazolin/GSK)

Monocidâ (cefonicid/GSK)

Cefizoxâ (ceftizoxime/GSK-Fujisawa)

Supraxâ (cefixime/Lederle)

Tazicefâ (ceftazidime/GSK)

Ciproâ (ciprofloxacin/Bayer)

Levaquinâ (levofloxacin/Ortho-McNeil)

Tequinâ (gatifloxacin/Bristol-Myers Squibb)

Aveloxâ (moxifloxacin/Bayer)

Ivanzâ (ertapenem/Merck)

Primaxinâ (imipenem cilastatin/Merck)

Zyvoxâ (linezolid/Pharmacia)

HIV/AIDS

Crixivanâ (indinavir/Merck)

Viramuneâ (nevirapine/Boehringer Ingelheim)

Sustivaâ (efavirenz/ Bristol-Myers Squibb)

Vireadâ (tenofovir/Gilead Sciences)

Emtriva® (emtricitabine/Gilead Sciences)

Urology & Andrology

Xatralâ (alfuzocin/Sanofi-Synthélabo)

Flomaxâ (tamsulosin/Boehringer Ingelheim)

Androgelâ (1% testosterone gel/Unimed-Solvay)

Viagra® (sildenafil citrate/Pfizer)

Zemplar® (paricalitol/Abbott Labs)

Cardiovascular Medicine

Normodyneâ (labetalol/Schering)

Lovenoxâ (enoxaparin/Novartis)

Verelanâ (verapamil/Lederle)

Primacorâ (milrinone/ Sanofi-Synthélabo)

Aggrastatâ (tirofiban/Merck)

Plavix® (clopidogrel bisulfate/ Bristol-Myers Squibb)

Xigrisâ (drotrecogin alfa activated/Lilly)

Zocorâ (simvastatin/Merck)

Pravacholâ (pravastatin/Bristol-Myers Squibb)

Exantaâ (zimelagatran/Astra Seneca)

Natrecor® (nesiritide/Scios)

Avaproâ (irebesartan/Sanofi-Synthélabo)

Cozaarâ (losartan/Merck)

Mavikâ (trandolapril/Abbott Labs)

Analgesia & Pain Management

Percodanâ (hydrocodone/DuPont)

Toradolâ (keterolac/Roche)

Ultramâ (tramadol/Ortho-McNeil)

Norstatâ (buprenorphine dermal patch/Purdue)

Kadian® (morphine sulfate SR/Alpharma)

Pulmonology

Vancerilâ (beclomethasone/Schering)

Nasacortâ (triamcinolone/Aventis)

Spirivaâ (tiotropium/Boehringer Ingelheim)

Alvesco® (ciclesonide/Altana)

QVAR® (beclomethasone-HFA/IVAX)

Rheumatology

Celebrexâ (celecoxib/Pfizer)

Humiraâ (adalimumab/Abbott Labs)

Orencia® (abadacept/Bristol-Myers Squibb)

Psychiatry & CNS

Moban® (molindone/Endo)

Wellbutrinâ (bupropion/GSK)

Prozacâ (fluoxetine/Lilly)

Zoloftâ (sertraline/Pfizer)

Cymbaltaâ (duloxetine/Lilly)

Rilutekâ (riluzole/Aventis)

Reminylâ (galantamine/Janssen)

Ariceptâ (donepezil/Pfizer)

Risperdalâ (risperidone/Janssen)

Invega® (paliperidone/Janssen)

Zyprexaâ (olanzapine/Lilly)

Rozerem® (ramelteon/Takeda)

Neuproâ (rotigotine/Schwarz Pharma)

Gastroenterology

Tagametâ (cimetidine/GSK)

Prilosecâ (omeprazole/Merck-Astra)

Zegerid® (omeprazole IM/Santarus)

Oncology

Blenoxaneâ (bleomycin/Bristol-Myers Squibb)

Ellenceâ (epirubicin/Pharmacia Oncology)

Camptosarâ (irinotecan/Pharmacia Oncology)

Xeloda® (capecitabine/Roche)

Gleevecâ (imatinib/Novartis)

Plenaxis® (aparelix/Praecis)

PTK/ZK (vatalanib/Novartis)

Eloxatin® (oxaliplatin/ Sanofi-Synthélabo)

Avastin® (bevacizumab/Genentech)

Erbitux® (cetuximab/ Bristol-Myers Squibb)

Professional Experience:

2012-Present: Scriptorium Medicum (NYC): Medical/clinical writing and communications consulting, pharmaceutical copywriting, regulatory/FDA document preparation, Medical Director with marketplace product strategizing, scientific/medical content review of all materials produced. Clinical research, IRB documentation, passed all CITI exams. Self-employed consulting.

2010-2012: North Shore University Hospital, Neurosurgery Dept. (Manhasset, NY): Managing Editor of “Clinical Neuroscience News”: Managed and edited complete journal content, managed department budget, solicited articles, wrote articles and commentary, supervised proofreaders, developed creative layout, chose photos and figures, supervised art directors, managed all aspects of journal to final print stage, direct report 2. Clinical research in neurosurgery, neurology, endovascular surgery.

2007-2010: Roosevelt Hospital, Neurosurgery Dept. (NYC): Editor-in-Chief of “Issues In Clinical Neurosciences”: Managed complete content, complete creative control, managed department budget, solicited articles, wrote articles and commentary, supervised proofreaders, developed creative layout, chose photos and figures, supervised art directors, managed all aspects of journal to final print stage, direct report 4, solicited advertising dollars from pharmaceutical and medical device manufacturers.

2005-2007: Freelance medical writing & medical director (NYC): Wrote by-lined medical journal articles for Applied Neurology, wrote scripts and served as medical director for medical animations used on Dr. Oz TV show, wrote medical advertising copy, wrote doctor-to-doctor communications, wrote direct-to-consumer marketing communications, wrote strategic and tactical marketing plans for top pharmaceutical advertising agencies with expertise in a broad range of products and disease entities.

2002-2005: Saatchi & Saatchi Advanced Therapeutics Group (NYC): VP/Associate Creative Director, Copy. Wrote all marketing and advertising copy for Pharmacia Oncology products and served as account Medical Director with client responsibilities for updated product knowledge base, establishing thought leaders, expert bureau faculties, and teaching preceptorships for all products. As ACD, presented all creative concepts for every marketing cycle to the client. Wrote strategic and tactical marketing plans for each product cycle. Supervised junior copywriters, 2 direct reports.

1996-2002: Lyons, Lavey Nickel Swift Advertising (NYC): VP/Group Copy Supervisor. Wrote all copy for Bayer anti-infective line of products. Presented creative concepts to client at every marketing cycle, wrote strategic and tactical marketing plans for every cycle. Supervised junior writers.

1992-1996: Academy Professional Information Services (NYC): Senior Editor. Managed all aspects from budgets, inception, and to printing of two highly professional newsletters, Psychiatry Times and Rheumatology Times. Solicited articles from experts and key opinion leaders in both disciplines, edited all content, attended international meetings and scientific conferences, and reported on new treatment and research developments of interest to our clients. 2 direct reports.

Education:

University of Madrid, Faculty of Medicine (MD). University of Vermont, Chemistry & Biology/English (BA)

Scientific Affiliations & Personal Information:

Fellow New York Academy of Medicine, Fellow Inter-American College of Physicians and Surgeons, Fellow Royal Society of Medicine (London), New York Academy of Sciences, American Association of Clinical Chemists, American Chemical Society, American Society for Microbiology, American Medical Writers' Association, National Association of Science Writers, Science Writers in New York, European Medical Writers Association .US Army: Medical Laboratory Supervisor (Honorable Discharge). Languages: Spanish, Italian.

RECENT PUBLICATIONS

1.Ippolito CJ. DBS provides new lease on life for patients with dystonia. Applied Neurology. 2006;2(7):20-22.

2.Ippolito CJ. Migraine: How its sufferers get to the neurologist’s door. Applied Neurology. 2006;2(8): 10-17.

3. Ippolito CJ. Implications of the stem-cell veto on science in the US. Applied Neurology. 2006;2(9):21-22.

4. Ippolito CJ. REM sleep behavior disorder: harbinger of synucleinopathies? Applied Neurology. 2006;2(9):D2-D6.

5. Ippolito CJ. High-dose cyclophosphamide, promising for refractory MS. Applied Neurology. 2006;2(12):27-28.

6.Ippolito CJ. Sudden infant death syndrome (SIDS) traced to aberrant brain chemistry. Applied Neurology. 2007;3(2):D4-D8.

7. Ippolito CJ. Hope for glioblastoma: resection and new treatments. Applied Neurology. 2007;3(6):12-16.

8. Ippolito CJ. New approaches to neuroblastoma. Applied Neurology. 2007;3(6):40-41.

9.Ippolito CJ. Battlefield TBI: blast and aftermath. Applied Neurology. 2007;3(8)26-32.

10.Ippolito CJ. Pick’s disease: navigating through the frontotemporal dementia diagnosis. Applied Neurology. 2007;3(10):13-15.

11.Ippolito CJ. AIDS dementia: current status and new treatment approaches. Applied Neurology. 2007;3(10):25-27.

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