Marketing, Event, Communications Manager

Beth A. Popham *********@*****.*** 916-***-****

www.linkedin.com/in/bethpopham

Skills and Accomplishments

• Bachelor of Arts degree, Liberal Arts and Marketing, San Jose State University

• Technical knowledge of Software and Hardware electronics for consumer and B-2B in PCs,

Telecommunications & Test and Measurement technologies

• Fifteen years of Corporate and Partner Events and Marketing Communications experience

• Over fifteen years of Public Relations, Global Brand Strategy, M&A and Crisis Communication

• Four years of Channel Partner Marketing knowledge and experience

• Strong ability to influence and gain consensus among groups to drive projects

• Excellent oral and written communication skills

• Diplomatic communication skills with all levels of staff, senior executives, partners or third party vendors

• Positive and friendly interpersonal skills

• Strong computer skills including some HTML, Adobe Photoshop, and all Microsoft Office products

• Dynamic management and leadership skills

• Solid negotiation skills

• Exceptional ability to work cross-functionally and under pressure

• Excellent time management skills

Work Experience

LinkSource Technologies, Roseville, CA November 2014 – July 2015

Director of Marketing

Management and development all Marketing efforts for the company which include, but are not limited to: company branding and positioning, corporate messaging, development and launch of a new website, internal communications, social media campaigns, creation of email Marketing campaigns, monthly customer and partner newsletter, customer events including webinars, press releases and sales support activities.

Hewlett Packard, Roseville, CA August 2011 - October 2014

Americas Channel Marketing Communications and Events Manager

Develop, drive and execute partner events and communication strategies and messaging for US partners: Events: Indy car partner racing event program, SMB and PS Advisory Partner Council events, PPS Partner Showcase, Pebble Beach Executive event. Communications: Develop and execute executive communications for PPS Channel Marketing, both internal and external; PartnerONE and HP Partner portal; Global Partner Conference: lead for 3 years on executive meetings with over 1000+ executive meetings executed using Active and the OST.

Objective Systems Integrators, Inc, Roseville, CA September 2008 - August 2010

Marketing Communications Manager and Executive Assistant

Marcom responsibilities include: Plan and execute Customer User Group event at varied venues for +500 attendees and executives including site selection, negotiation and secure venue, speaker selection, content creation and overall event management; Plan and execute all company-wide events internally. Managed and executed company attendance and exhibition in France and Singapore for TMW. Maintain corporate website; maintain and standardize brand with templates; draft and distribute press releases; tradeshow and exhibit design and management in Europe and Asia; assist in creation of product literature; pitch and place white papers and news items to press and technical forums. Assistant to Vice President of Sales and Marketing with daily calendar management; maintain meeting minutes and actions for Marketing Executives; compile and generate summary of sales and marketing reports; track and submit all executive expenses; generate monthly and quarterly sales funnel projections; calculate quarterly sales commissions based on cash receivable report; support global sales force with meeting and demonstration set-up.

Owner, KidsPark dba DropZone, Rocklin, CA June 2005 – November 2009

Owner, Marketing Director and Co-Director

Manage and implement geographic marketing strategy to attract new families as well maintain current database: created and placed print ads, direct mail campaigns, public relations, press releases, TV spots on local daily and evening news, community events, and strategic partnerships among local business. Additionally, researched and purchased the franchise of KidsPark, a drop-in, hourly childcare center. Identified best geographic area; identified location, negotiated terms; planned and implemented complete build-out of center: developed timeline, managed contractors, completed purchasing, developed marketing strategy, hired and managed 15 employees, completed, submitted and received CA License from Community Care Licensing. Have continued to grow and maintain a successful business to offered quality, hourly childcare and affordable, yet high quality preschool program.

Photon Dynamics, Inc., San Jose, CA April 1999 – April 2003

Corporate and Marketing Communications Manager

Responsible for all corporate and divisional events, marketing communications, public relations, advertisement creation and placement, investor relations, brand identity, tradeshows and public speaking engagements for the BOD and CEO. Managed and implemented Advisory Board meetings for CEO; maintained communication with key customers and board members to drive projects and tasks, secure site selections, budgets, strategic content development and all meeting management tasks including evaluations and wrap-up; Marcom Responsibilities include: key role and manager of company branding strategy, design and production all product marketing tools, and product introductions to the market and the press; budgets upwards of $800K per year; drafted and issued all company press releases; created and provided all company presentation materials for press and financial institutions, as well creation of yearly investor packets; created, managed and implemented global public relations and investor relations press tour thru the US and Asia, securing CNBC and the Wall Street Journal. Planned and coordinated yearly executive and sales meetings for over 500 individuals while managing relationships with multiple vendors including online creative agencies, public and investor relations agencies, as well as email service providers.

Affiliations, Education, Licenses and Certifications

Bachelor of Arts, Liberal Arts and Marketing, San Jose State University, CA

References available upon request.

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