Social Media School

Chloé Alyçe Cauley 柯若思 강채희 (*** - ***- ****) - ***********@*****.***

Education:

The University of Texas at Austin Class of 2015 - Bachelor of Arts in Asian Cultures and Languages,

Major GPA: 3.4, Overall: 3.0

Minor: McCombs School of Business – Global Business Foundations, Mandarin

Additional Studies: Pre-Med, Intellectual Entrepreneurship: Pre-Grad Internship in Asian Studies

International Experience: Korea University (고려대학교) Exchange - Korea University Business School

Leadership Experience:

Liberty in North Korea 2014 - Present

Social Media Director and Coordinator

• Oversaw a social media team of three people on several platforms: Twitter, Instagram, Tumblr, and

Facebook

• Managed all social media content (flyers, photos, etc) and blog posts, also produced PR content for

main chapter, by leading a team of photographers and designers

• Organized campus-wide awareness campaigns and fundraisers, established the first ‘Awareness Day’

and gained over a 300 likes, comments, etc by developing hashtags

• Collaborated with several small business to match funds and raised over $10,000 for North Korean

refugees

• Designed web layout for linktexas.org using CSS and HTML, wrote several articles chronicling

awareness campaigns, fundraisers, social events, etc

Partners to Advance Language Study and Exchange (PALS) 2011 – 2014

Language Circle Facilitator and Language Partner

• Led and facilitated Mandarin-only and Korean-only conversation circles, ranging from five to 10

members

• Developed a weekly schedule and coordinated all meeting times and places

• Designed meetings to increase fluency in English, Mandarin, and Korean

Job Experience:

South by Southwest – SXSW LLC (Austin, TX) Nov. 2014 - April 2015

Music Advancement Team Intern

• Coordinated with booking and music programmers with day to day operations, artist advancement, and

data for over 8,000 potential performers

• Assisted and managed special projects with artists and SXSW using Filemaker and Excel (vlookups,

VBA macros, pivot tables, conditional formatting, etc.)

• Managed efforts between SXSW, local governments (over 80 countries were represented and contacted

individually) and international artists with visas, work authorizations, etc.

• Maintained and protected sensitive information regarding artists and performances

My Music Taste – JJS Media (Austin, TX) March 2014

SXSW Marketing Representative Intern - ‘Geeks from Gangnam’

• Documented and classified market research, worked on building app awareness

• Presented research and led demonstrations one-on-one with clients over the course of five days

• Partnered with international clientele to further promote app and build user base

McCombs School of Business Conversation Partner (Austin, TX) March - May 2013

Conversation Partner with Sinopec Group - Interpreter

• Interpreted Mandarin to English, English to Mandarin

• Engaged and led discussions of Chinese/American business tactics, ethics, etc

Languages: English, Advanced Mandarin, Advanced Korean, Basic French

Technical Skills: Filemaker, Avid Pro Tools. Microsoft Office: Excel, Outlook Powerpoint, Word. Programming:

CSS, HTML, VBA, Python (Novice). Google Analytics Platform Principles/Analytics Fundamentals

Design Skills: Prezi, Lightroom, Capture One, Adobe CS5: Photoshop, Illustrator, and Premier Pro

Social Media/Blogging: Twitter,Tumblr, Pintrest, Instagram, Facebook, Snapchat, Periscope, Wordpress, and

Squarespace

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