PERSONAL SUMMARY
Passionate about Digital Marketing. Search Marketing specialist with
experience working for global and local markets. Looking forward to explore
more fields into digital media in the future. Currently, certified by
Google AdWords Avanced exam, Bing Advertising and Yandex Expert.
Additionally, fluent in Spanish and English.
PPC Analyst
+44-783*-***-*** - *****************@*******.***
9th of March 1990
LADY MORALES
WORK EXPERIENCE
PPC GLOBAL ANALYST October 2014 - Actual
iProspect - www.iprospect.co.uk
. Working with Microsoft Mobile as a client supporting the search team
to devise and coordinate global strategy across multiple markets,
. Weekly analysis of Top markets performance according to the goals
established quarterly, aligning agency and client objectives.
. Daily account audits to ensure to monitor the application of global
strategy and continually optimize accounts.
MARKETING ANALYST PPC September 2013 - September 2014
Expertos en Adwords - www.davidrodriguez.co
Create and optimize keywords for the campaign requirements
Analyse the market and industry managing several accounts and look after
each client.
Create impact and call to the action through the campaigns
Support Marketing Director
ACCOUNT&PROJECT MANAGER - June 2013 - September 2013
E-mport Colombia - www.e-mport.com
. Collaborate to conduct benchmarking studies for the project.
. Perform analysis and strategies with customer's goals.
. Manage, monitor and evaluate the development of the projects in
charge.
APPRENTICE CONTROLLING - August 2012 - February
2013
NIVEA - BDF S.A - www.beiersdorf.com.co
. Project development tool using Excel and VB optimizing 60% uptime in
data collection logistics KPI's monthly.
. Marketing reports and control of marketing budget of brands as NIVEA.
. Validate the marketing department purchase orders, investment and
campaigns using SAP.
EDUCATION
UNIVERSITY OF ULSTER September 2013 - September 2014
Master of Science in Marketing - London, United Kingdom.
ESCUELA COLOMBIANA DE INGENIER A JULIO GARAVITO January 2008 - December
2012
Bachelor of Engineering in Industrial Engineering - Bogot , Colombia.
.
INTERESTS
Digital Marketing
Technology
Languages
Travelling
SKILLS AND COMPETENCIES
I have good working knowledge of MS Visual Basic, basic HTML and Excel,
plus basic set up web page CMS in design skills by Joomla.
Daily use of the following software programs: Marin, Atlas, DS3, Google
AdWords, Bing Ads, Google Analytics, Yandex, Tableau, and all Microsoft
Office programs.
REFERENCES
Available upon request.
Lady Morales: +44-783*-***-*** - *****************@*******.***