Richard Martinez ********.*******@***.***
Education
Harrison High School 1988/
Rutgers University 1992
Professional History
Bally Total Fitness 1989-2012/Equinox 2009*
Marketing and Corporate Sales Director,
District Supervisor Sales, Operations
And General Manager
. Managed and oversaw budget goals related to the development of
wellness programs and partnerships with some of the largest companies
in the US like Amtrak, Union Pacific and the MTA of NY.
. Worked with the marketing team to establish national initiatives and
implement them on a local level maximizing community partnerships and
creating co-operative opportunities
. Hired, trained and developed sales and marketing leaders across the
country while implementing systems to educate and empower club staff
on the importance of local marketing and identifying strong
opportunities to help achieve club sales quotas.
. Planned, managed and executed the Grand openings of over two-dozen new
locations across the country.
. Planned, managed and oversaw local internal employee motivation
initiatives including contests, getaways and monthly kick off meetings
and reward programs.
. Cultivated trade relationships that benefited both parties while
offsetting the hard cost of services through barter.
. Implemented national uniformity in outreach communications to include
marketing collateral for local partnerships, employee/member
communications, and internal member marketing messaging.
. Managed sales and operations for multiple locations including
recruiting and development of leaders to meet aggressive monthly area
sales budgets while assisting in recruiting and developing support
staff including sales, reception, and fitness instructors for multiple
locations.
. I have always strived to the highest standards of customer service and
member satisfaction
Additional Marketable Skills -
. Event Coordinating and Execution
. Communication and Presentation
. Bi-lingual (Spanish and English)
Personal and business references furnished upon request