Manager Marketing
Resume:
CATHERINE NORVILLE BEDINGFIELD
Birmingham, AL 35223
********@*****.***
PROFESSIONAL SUMMARY AND OBJECTIVE
Strong background in various positions focusing on event planning, public relations and marketing. Experience in
various communication modalities including advertising copywriting, newsletters, campaign writing and electronic
marketing. Ability to use interpersonal skills to drive engagement with others to achieve assigned business goals.
PROFESSIONAL EXPERIENCE
Girl Scouts of North-Central Alabama - Birmingham, AL 2013-2014
Director of Resource Development
Responsible for managing all aspects of fund raising development, coordinating campaigns and identifying potential
sources of funds including individuals, foundations, corporations, annual pledges, capital campaign and planned
giving. Led and developed communications department including: communications manager, major gifts and grants
manager, annual campaign and events manager and creative manager.
St. Francis Xavier Catholic Church - Birmingham, AL 2012-2013
3-K Pre-School Teacher
Lead teacher in 3-K class.
Mountain Brook Presbyterian Church Pre-School - Birmingham, AL 2010-2012
Pre-School Teacher
Taught all levels of pre-school children to prepare them for elementary school.
The Women’s Fund -
A Component Fund of The Community Foundation of Greater Birmingham 2007-2010
Development Officer
Events planner and fundraiser for The Women’s Fund and The Community Foundation of Greater Birmingham.
Planned and worked with the Board of Directors to cultivate and structure donor engagement. Authored and designed
articles for quarterly newsletter and led all correspondence to donors and potential donors.
• Creation of financial education seminars, “Women Advising Women”.
St. Luke’s Early Enrichment Center - Birmingham, AL 2006
Teacher’s Assistant
MISS ALABAMA SCHOLARSHIP ORGANIZATION - Birmingham, AL 2003-2005
Office Manager
Authored and designed the Miss Alabama Newsletter. Designed advertisements and penned articles for the Miss
Alabama Program Book. Responsible for all correspondence sent from the Miss Alabama office. Strong interaction
with The Miss Alabama Board and contestants.
THE OATH - A Health Plan for Alabama - Birmingham, AL 1998-2001
HEALTH PARTNERS OF ALABAMA
Public Relations/Communications Coordinator
Authored and designed external marketing materials and direct mail campaigns. Planned public relations and
community events. Coordinated revisions and updates of marketing pieces with the Health Care Financing
Administration and Seniors First Medicare+ Choice plan. Interacted with advertising agencies, organized focus groups
and media events. Generated company wide internal newsletter.
• Increased membership by 30% in 1999 with direct mail and marketing pieces.
• Promoted company awareness in the community by planning and participating in public relations and
community events.
• Streamlined communication between departments with internal newsletter "The OATH Outlook."
• Presented company with ideas from focus group discussions.
UNITED HEALTHCARE CORPORATION - Birmingham, AL 1995-1998
Marketing Consultant
Developed marketing and advertising materials for sales and service representatives. Coordinated the development and
implementation of special events. Managed Request for Proposals and Request for Information from outside
consulting firms. Designed enrollment materials, forms, flyers and identification cards for members.
• Increased client base through Request for Proposals and Request for Information reports.
• Streamlined process through marketing department and the enrollment department using newly designed
identification cards and enrollment materials.
ALABAMA OUTDOOR ADVERTISING - Birmingham, AL 1991-1995
Marketing Coordinator
Worked with marketing director to develop and implement marketing strategies for the company. Prepared sales
proposals for account executives. Set up and maintained revenue and sales reports.
MARTIN, WHITE AND MICKWEE
ADVERTISING AGENCY - Birmingham, AL 1990-1991
Assistant Media Buyer
Conducted media buys for newspaper, television, radio and outdoor advertising. Performed general office duties.
EDUCATION
B.S., Mississippi University for Woman, Columbus, MS
Major: Journalism/Public Relations
VOLUNTEER ORGANIZATIONS
Past Chair St. Elizabeth Guild, The Cathedral Church of the Advent
Birmingham Ballet Guild, Sustainer
Children’s Art Guild, Sustainer
Junior Women’s Committee of 100- Emmett O’Neal Library
Junior League of Birmingham, Sustainer
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