Sales Marketing

Jeffrey P. Bosworth

*** *** **** ****** • Altamonte Springs, FL 32701 • 321-***-**** • ***@****.***

Senior Sales, Marketing & Management Executive

• Increasing Sales, Net Revenue (EBITDA) & Market Share • Driving Profitable & Sustained Growth

• Motivating, Leading & Developing Top-Producing Sales Teams • Exceeding Targets & Assigned Goals

• Senior Sales Training, CRM & Marketing/Branding Professional - Focused On Internet Conversions

Industries: Internet Applications, SaaS Software, IT/Data Centers/Managed Hosting, Digital Media/Internet Marketing,

Web Development & Graphic Arts, Advertising, Marketing & Branding, Fuel Oils/Energy, Consulting etc…

Distinguished 20+ year career reflects continual advancement

Capabilities & Core Competencies

and improvement; a depth of valuable and diversified

leadership experience, and consistent achievements in driving

Sales Management & CRM Reporting

innovative, cost-effective sales, marketing and operational

Sales Trainer & Motivational Training

strategies, programs and initiatives that have produced

Seasoned Corporate CRM Salesperson

dynamic business results.

Recruit, Train, & Mentor Salespeople

Sales Tools & Presentation Creation

Proven strengths in directing all aspects of the sales and

Marketing, Brand & Internet Expert

marketing process (augmentation); establishing market

Task-Oriented Project Management

demographics, and revenue opportunities; and creating the

tools, training and technique to close business contracts & Market Analysis & Product Differentiation

Strategic Alliances & Partnerships

recurring revenue. Effective and organized, task-oriented

Customer Education & Retention

professional with exceptional capability in managing multiple,

Accountable and Driven By CRM & Data

concurrently running tasks. Effective communicator, negotiator

Visionary Sales & Marketing Leadership…

and decision maker. Trustworthy, accountable, transparent,

highly-respected, and interface positively and professional at

all levels of business.

Career Highlights & Selected Achievements

Increased revenue 33-38% in ten months as Interim CEO/SVP Sales & Marketing for Digital First Media (4.2 million).

•

Grew a pipeline of 18.3 million from an initial 300K in sixteen months as SVP of a Contract Management firm (SaaS).

•

Closed 11 of 19 sales appointments in first month at SGG and grew revenue to over 1.6 million before acquisition.

•

Was consistently 28-36% over budget at Clear Channel Communications and led the country in streaming radio sales.

•

Developed a team of 8-10 senior sales reps at MPInet/Durocom and produced over 11.6 mil in recurring revenue.

•

Motivational Sales Management - Corporate CRM Sales & Marketing Processes

Digital First Media Group – NYC, Portland ME 2013-2014

Interim CEO - SVP of Sales & Marketing (Digital Media, Recruitment, SaaS, Internet Marketing Industries)

“Turned-Around” sales & revenue from a 3.2 mil gross to a 4.2 mil gross and trained all sales & marketing personnel

to drive on-going, recurring revenue with the right tools, training and technique.

Re-vamped CRM where marketing now augments the sales process and produces “conversions” (sales opportunities)

and extends the brand in the marketplace, virally.

The organization now produces 33-38% more revenue quarterly and extensive net revenue (EBITDA) with much less

payroll expense and productive staff work together to achieved outlined objectives.

Jeffrey P. Bosworth Page 2

Contract Management (SaaS) – Orlando, FL 2012-2013

SVP of Sales & Marketing (SaaS Software, Data Center & Managed Server Industries)

Took a three-year software pipeline from an initial 300K mark to an 18.3mil recurring forecast and closed the

company’s largest deals to date (Staples, Qualcomm, Mercury Payment systems, Sutter Health).

Completely re-vamped the organizations’ marketing & implementation plan and created the tools, training and

technique for sales reps to Prospect, Qualify, Present, Close & Service (Substantiate) recurring revenue deal-flow.

Produced extended sales opportunities from effective on-line marketing, including PPC, SEO, and Web Development

and repaired a corporate web site that was producing a bounce rate of over 88% to a 3.84% rate, creating numerous

sales opportunities.

IEMG – Altamonte Springs, FL 2007-2012

Senior Sales, Marketing and Business Consultant (Numerous

Industries: Construction, Non-Profit, Retail, Healthcare etc…) “You would be hard-pressed to find someone as

passionate, seasoned and hardworking as

Created dozens of sales, marketing and operational plans

Jeffrey Bosworth at Senior Management level in

for client companies to create a buzz-about-their brand and

Sales and Marketing…

convert potential customers from effective marketing to

company clients and recurring revenue.

Jeffrey has been a Business advisor for us here

Trained hundreds of sales reps on proper sales techniques at the NEC (National Entrepreneur Center) for

and created the tools for them to succeed in sales with many years and is also a very close business

proper CRM, effective prospecting, and detailed

associate. If you’re looking for someone to do

presentation materials putting them into a position to

everything possible to grow revenue with

close.

gumption, work with Jeff…”

Architected and managed numerous web site development

Jerry Ross – President/CEO – National

and Internet Marketing projects, with effective analytics to

substantiate ROI to business owners and stakeholders. Entrepreneur Center – Orlando, FL

SGG (Sales Growth Group) – Altamonte Springs, FL 2003-2007

VP of Sales & Marketing (Numerous Industries: Insurance, Non-Profit, Construction, Retail, Healthcare & Many More)

Closed 11 out of 19 sales appointments in the first month we were in business and created a CRM structure that

would continue to drive us sales opportunities until we sold the company four years later.

Responsible for all revenue and sales and drove 95K-165K in web development, Internet Marketing and sales

training contracts, monthly. Oversaw all projects to fruition to repeat business, recurring revenue and referrals.

Created and implemented a successful marketing and sales plan that included over 17.5K email contacts that were

educated on the benefits of proper sales and marketing techniques, biweekly. Positioned the organization for proper

conversions from Internet searches and SEO to first and second pages, managed a PPC campaign for ROI.

Clear Channel Communications – Maitland, FL 2000-2003

Internet/Integrated Media General Sales Manager (Broadcast, Internet, Events & Integrated Media)

Was consistently 28-38% over budget (never missed) with architected Integrated Media campaigns and trained a

staff of 58-62 sales reps to market and sell Internet Streaming, Bridge Page campaigns, Tile/Banner ad sponsorships

and integrated media campaigns.

Led the entire nation in Streaming Ad Sales for Clear Channel (in a tier-2 market) and profiled on the cover of Radio

World to educate and train other markets how to market and sell integrated media campaigns.

Managed each integrated media project and substantiated the value back to stakeholders with detailed analytics,

sales opportunities and conversions.

Jeffrey P. Bosworth Page 3

MPInet/Durocom – Maitland, FL 1995-2000

Vice-President of Sales, Marketing & Operations (Data Centers, Managed Hosting, SaaS, Web Development, Internet Marketing &

& Telecom Industries)

Hired, trained and effectively managed a sales staff of 8-10 to market and sell recurring revenue contracts for

Internet connectivity, managed hosting solutions, Web Development and Internet Marketing. Consistently had a

pipeline of 5+ million and built, managed and sold a world-class data center.

Was one of five in a Senior Management capacity that created the largest independent Internet Service Provider in

the Southeast and acquired over 30 ISP’s and managed them effectively from our Florida location.

Closed on an incredibly effective marketing partnership with Clear Channel Communications (billboard, radio, TV

and events) that consistently drove sales opportunities to a well-trained and proactive call center, generating ROI.

The Humphrey Companies – Tiverton, RI 1991-1995

Vice-President of Sales, Marketing & Operations (Fuel Oils, Heating

“Having a MANTRA toward SALES can be tough,

& AC Equipment Installation & Service)

but when implemented it is greatly rewarding.

Revamped every aspect of sales and marketing and There is no hiding from this CRM mantra with

eliminated sales closes that did not produce NET revenue Jeff and he taught me the power of CRM and

and positive EBITDA. Created numerous marketing

how marketing really powers the sales process.

campaigns and the tools, training and technique for 5-7

We utilize this mantra at Bayshore now, and we

sales reps to close effectively in the field. Never missed

are growing week-after week.

budget except for 2 months in an extremely mild winter.

Researched and closed on manufacturer partnerships that I owe quite a bit of our success to Jeff as a

differentiated the firm in the marketplace (Energy Kinetics, mentor, and appreciate it now that he held me

ThermoPride, Riello) and drove a pipeline of 5.5 million in accountable to the sales process.”

annual heating and HVAC equipment sales.

Thomas Orndorf – CEO - Bayshore Interactive

Became the region’s #1 fuel oil dealer by out-marketing our

competition that sold to a major conglomerate and acquired

over a dozen other local companies and folded them into our

own proprietary system, effectively.

The Warren Companies – Tiverton, RI 1988-1991

Division General Manager (Ice – Propane – Coal - Fuel Oils, Heating & AC Equipment Installation & Service)

Completely revitalized a struggling portfolio asset of The Warren Companies with complete re-branding and an

incredibly effective sales and marketing campaign that introduced new products and revenue streams that did not

exist previously.

Acquired a very lucrative fuel oil and diesel fuel contract with The Groton Naval Base and US Coast Guard that

produced over 3.6 million dollars in NET revenue that previously did not exist in that location. Created various new

outlets for seasonal products such as fuel oils, ice, propane, coal, heating and AC equipment and many other retail

items.

Consistently 18-32% over budget in my division and consistently acquired new tools and personnel to grow the

brand and acquire our competitors in an extremely competitive landscape.

Education

Bachelor of Science (BS) - Marketing/Management – University of Massachusetts at Dartmouth – 3.65 GPA

Associate of Science (AS) - HVAC/Mechanical Engineering – New England Technical Institute – 3-55 GPA

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