SUMMARY
ANTHONY A strong worker with a unique set of skills, both technical and creative. Works well in high
DARONZIO pressure situations, with a strong set of communications attributes. Highly organized with
a strong ability to multitask.
EXPERIENCE
226 Kingston Ave.
Yonkers, NY 10701
Director of Digital Marketing
Tiger Schulmann's Mixed Martial Arts HQ
*********@*****.***
Elmwood Park, NJ 2011 - Present
Currently the Director of Digital Marketing. Personally designed and maintains
organizational website. Creating and managing all SEO and SEM strategies.
Accomplishments & Responsibilities
Designed, developed and currently maintaining organizational website.
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Implemented and currently handling all facets of SEM for all 48 locations.
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(Google, Bing, Yahoo).
Highly proficient in best SEO practices. Currently maintaining high search
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rankings for all 48 locations.
Analyzing and reporting all data daily to better optimize performance in all
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areas of SEM. Including analyzing KPI, CTR, CPC, and CPA.
Analyzing and reporting all data daily of SEO performance, delivering SOV’s
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to franchise owners.
Daily review of Analytics and keyword research.
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Integrated Infusionsoft as the company CRM. Implemented and designed all
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current email marketing campaigns through this application.
Implemented and maintaining all Facebook advertising campaigns
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Migrated company away from traditional marketing (Television and Print) to
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digital marketing reducing the organization and franchise monthly spend on
advertising significantly.
Developed and directed new television and online commercial (YouTube)
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for the organization’s children’s campaign.
Managed the creation of new custom software for student tracking and
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billing.
Consulting Services
2005 - Present
Personally providing companies large and small with complete digital marketing solutions.
Accomplishments & Responsibilities
Using high proficiency in web design to complete new websites for all types
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of businesses.
Planning and designing new SEM campaigns for both large and small
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business.
Offering SEO services to plan out strategies to raise client’s rankings.
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Implementing highly successful PAL’s for large scale e-commerce
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companies.
Offering graphic design options for company’s collateral.
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Continued on Page 2
EDUCATION
Iona College
B.A. Computer Science 2002-2004
College of Westchester
A.A.S. Computer Programming 2000-2002
SKILLS
Fluent in Microsoft Office applications.
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Proficient in all OS environments, Windows, Mac and Linux
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Fluent in Adobe Creative Suite Strongest in Photoshop, Illustrator, and
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InDesign.
Fluent in the following Web Design languages - PHP, HTML, HTML5, CSS,
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Javascript, JQuery and the Wordpress CMS.
High level of proficiency in Infusionsoft CRM
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High level of proficiency in Google Adwords, Analytics and a multitude of
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Google Apps.
Proficient in Scrum best practices for software development.
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EXAMPLES OF WORK
http://www.tsk.com
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REFERENCES
Available upon request.