Itzhak Vulej - E-Mail: acpr1a@r.postjobfree.com
Name: Itzhak Vulej
Address: ** ******** **. ***. ***, Allston, MA, USA
Tel. +1-617-***-****
E-Mail: acpr1a@r.postjobfree.com
Summary
Very experienced Senior Statistical Modeler, Data Miner and Market Researcher with Managerial experience. Developed
automated processes for optimal predictive modeling in all the applications of Direct Marketing, Segmentation and
Clustering using SPSS and SAS. Implementation of IBM SPSS and IBM SPSS Modeler solutions. Seamless development
and integration with Cognos, Netezza or any other Databases. Upgrading and Migration from preexisting statistical
systems. Rich experience developing and delivering Data Mining and Predictive Analytics courses and workshops. More
than 20 years of experience consulting and implementing advanced Analytics solutions of Database Marketing
applications – such as acquisition, up-sell, cross-sell, churn reduction, “next best offer”, uplift targeting, profiling and
segmentation, risk estimation and fraud detection, and more - for a wide range of services and industries, using “Big
Data”.
Specialties: Advanced programming and automated applications of SAS and SPSS statistical software. Development of
efficient and automated applications using the SPSS system that deliver consistent and exceptionally high ROI. Predictive
Statistical Modeling, Multivariate Statistics. Experienced in Modeling and Market Research in the areas of Mobile
Communications, Finance, FMCG, Retail, Internet consumer behavior, etc. Fluent in English, Spanish and Hebrew.
EXPERIENCE
06/2012 – Present Ironside Group
Senior Predictive Analytics Consultant
• Senior Consultant of Predictive Analytics and Data Mining services and solutions provided by The
Ironside Group.
• Mentor and coaches Predictive Analytics consultants in the data preparation and predictive modeling
areas.
• Provide pre-sales support for Predictive Analytics consulting solutions, projects and software.
• Develop and deliver introductory and advanced training programs in Data Mining, Predictive
Modeling and Text Analytics.
• Provide Statistical Consultancy and created models implementing the capabilities of SPSS Statistics
and SPSS Modeler for companies and organizations in the areas of CRM, Market Research, Pharma
and Biotechnology, Energy, Manufacturing and others. Among others:
o LARGE MARKETER AND DISTRIBUTOR OF ENERGY: Upgrade of system to forecast
energy usage at the household level for millions of customers.
o MULTINATIONAL MANUFACTURER OF CONSTRUCTION EQUIPMENT: Consulting
in the improvement and expansion of a forecasting system to predict critical economic
variables.
o LEADING RETAILER IN THE AUTOMOTIVE REPLACEMENT MARKET: Creation of
Marketing and LTV Predictive Models and Development of Market Segmentation Model.
o PROMINENT PROVIDER OF ENERGY MANAGEMENT EQUIPMENT AND
SERVICES: Development of models to forecast short term usage of power for demand
response.
o MARKET RESEARCH FIRMS: Demonstration of advanced capabilities of SPSS Statistics
to deliver sophisticated analyses and automate processing and reporting of quantitative and
qualitative (Text Mining) findings.
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10/2004 – 05/2012 FORTELLIGENT- KBMG (Y&R)
From 10/2004: Analytic Principal – From 10/2006: Senior Analytic Principal
• Responsible for building predictive statistical models and Data Mining for Data Base Direct
Marketing campaigns (up-sell, cross sell, churn reduction, “next best offer”, acquisition, profiling
and segmentation, risk, etc.).
• Statistical Leadership in the development of advanced Segmentation Models, especially for patterns
of Web Consumer Behavior, i.e.: Mobile Browsing and Downloading preferences.
• Analytic management of strategic clients, leaders in the Car, Mobile Communications, Insurance,
Finance and other areas.
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Itzhak Vulej - E-Mail: acpr1a@r.postjobfree.com
• Senior member of teams assigned to the development and implementation of new techniques, tools
and processes to improve the quality and efficiency and productiveness of the Modeling and Data
Mining processes.
• Developed a complete set of SAS tools that generate complete predictive models, including the
"Code to Score" solicitations lists, in less than a work day. These set can be operated by junior
professionals and even create several models simultaneously with enough computing power
available.
• Cooperate in analytical aspects and pilot projects in the acquisition of new clients.
7/2003 – 8/2004 Israel affiliation of Synovate (Market Watch) -
Ramat-Gan ISRAEL
Research Manager
As in former job, I was responsible for day-to-day and long-term operations, including acquisition and
project marketing to key clients, supervision of all stages of marketing research, staff selection, training and
supervision, participate in decisions about purchasing, budgeting and customer service. I also manage
personally the strategic clients and introduce and implement the Synovate Research and Branded models and
solutions in Israel.
Key Accomplishments:
• Built profitable, mutually beneficial relationships with new end pre-existing clients that gave us long-
term contracts as “Unique Supplier of Marketing Research” for the clients or “Preferred Supplier”.
• Improvement of sampling, analysis and service process.
• Improvement of statistical techniques and introduction of the SAS System to streamline and
automatize the production of reporting, tabulation and advanced presentation graphics. I also use the
SAS System ODS to generate intranet-internet sites to some client with the research findings.
• Integrated SAS System procedures with data files from Internet survey tools for Satisfaction
Measurement, to generate immediate analytical and graphical reports.
1/2000 – 6/2003 MIDGAM Research and Consulting - Ramat-Gan
ISRAEL
Research Manager
Responsible for day-to-day and long-term operations, including acquisition and project marketing to key
clients, supervision of all stages of marketing research, staff selection, training and supervision, supervision
of purchasing, budgeting and customer service.
Key Accomplishments:
o Business expansion and acquisition of new key accounts, duplicating sales within two years.
o Built profitable, mutually beneficial relationships with new clients, which gave us long-term
contracts as “Unique Supplier of Marketing Research” for the clients or “Preferred Supplier”.
o In many opportunities, we receive projects even when our budget is 10% - 15% higher than our next
competitors, because of our outstanding quality of sampling, analysis and service.
o Selection and training of new staff, for Senior and Beginner positions. Professional staff grew from 4
to 9 full-time researchers and assistants.
o Developed new and enhanced products and models for Brand Equity and Brand Extension,
Advertisement Effectiveness, Segmentation Models based on Benefit, Usage Patterns and Psycho-
socio graphic Life Style, Optimization of Customer and Workers Satisfaction and Loyalty, Multi-
ethnic (i.e. New-immigrants from ex-USSR countries, the Israeli-Arabs and Orthodox Jews
populations) and special segments research (i.e., Mothers of children, Youth, Upper socio-economic
segments, Business decision makers), Data mining models, Organizational Research, etc.
o Invitee as Speaker in professional and Business congresses (i.e. SPSS Israel Users, the Israeli
Association of Advertisers, STATISTICA Israel Users, etc).
o Extensive experience in qualitative research and in the meaningful integration between qualitative
and quantitative market research.
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10/1987 - 10/1999 Self-Employed Tel-Aviv
Independent Research and Statistical Consultant
Consultant for the widest variety of research projects, as consultant and project manager.
Key Accomplishments:
Sustained business growth, earning the highest professional reputation in the marketing research
business.
Elected as Best SAS applications developer in the First SAS Israeli Users Congress, in 1992, for the
development of Clinical Research Statistical Information System for TEVA Pharmaceuticals. The application
was central to the data management and analysis of the research of Copaxone and other TEVA products.
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Itzhak Vulej - E-Mail: acpr1a@r.postjobfree.com
Acquired full mastery of the most advanced statistical technique, including Conjoint, Cluster, Factor,
Correspondence, Linear, Logistic and Multinomial Regression Analysis, Multidimensional Scaling,
GLM, CHAID-Answer Tree and Path Analysis.
Acquired broad experience in the full cycle of Marketing Research, including precise identification
of customer needs and expectations, simple and complex sampling schemes, questionnaire
development, data gathering and analysis, and meticulous reporting and presentation of findings to
final clients.
In this position and as Research Manager I gave professional services to leading organizations in the
widest range of verticals, such as (partial list): Advertising Agencies, Banking and Finance, Telecom,
Health Services, Credit Cards, Auto motors, Pharmaceuticals and Supplements, Foods and Beverage,
FMCG, Beauty and Cosmetics, Transportation and Tourism, Electronics and Hi-Tech, Media, News
and Magazines, Project Evaluation, Clothing and Fashion, Multichannel TV (Cable and Sat),
Household, Personal and Oral Care, Organizational Research, Defense and Security, and others.
10/1984 - 9/1987 School of Education - Hebrew University of Jerusalem, Israel
Teaching Assistant in Advanced Research Methods and Statistical Consultant
Frontal Teaching, examinations and grading students in the Courses in Multivariate Statistics and
Advanced Research Methods for MA students and PhD candidates in the School of Education of the
Hebrew University of Jerusalem. Consultant in research and statistical areas, and SPSS usage for
students and academic staff.
Key Accomplishments:
Developed interest and understanding of Statistics and Research in Students and staff.
Professional contribution in many research projects, MA and PhD thesis.
Writing of guides and studying materials for the research courses and SPSS users.
10/1976 - 9/1984 Psychology Faculty - Hebrew University of Jerusalem Jerusalem
Research Assistant and Statistical Consultant
Research assistant and statistical analyst for many research projects, in Psychology, Sociology, Education and
Communications research. Consultant in research and statistical areas, and SPSS usage for students and
academic staff.
Key Accomplishments:
Developed expertise in statistics, methodology, data gathering and analysis SPSS with statistical
software.
Earned excellent reputation in project management, team coordination and service.
SKILLS
Skill Name Skill Level Last Used Experience
Statistical Multivariate and
Data Visualization Methods Expert Currently used Since 1977
Teaching, Training and Expert Currently used Since 1981
Presentation Skills
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SPSS, SAS and Expert Currently used Since 1977 (SPSS)
STATISTICA statistical Since 1982 (SAS)
software 3 years (STATISTICA)
EDUCATION
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Itzhak Vulej - E-Mail: acpr1a@r.postjobfree.com
1976-1979 Hebrew University of Jerusalem - BA in Psychology (minor in Sociology and Anthropology)
1979-1983 Hebrew University of Jerusalem - MA studies in Psychology, (all requirements excepting Thesis)
1982-1984 Tel Aviv University - Diploma in Organizational Consultancy and Group Facilitation
LANGUAGES PROFICIENCY
Spanish, English and Hebrew : Full proficiency
French, Portuguese and Italian : Medium reading and understanding, low writing and speaking
capabilities (could be easily improved by intensive short studies).
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