PR, Digital Media, Fashion, Music, Art, Customer Service, Technology
Resume:
Shelby Smith
******.*********@*****.***
Career Focus
Digital Ad Media, Social Media, SEO and SEM Project Management, Pre/Post Production, Ad
and Radio copy, News, Public Relations, Entertainment, Marketing, Advertising, Technology and
Programming
Professional Summary
Successful at presenting business concepts in an organized and persuasive manner. Deadline-
driven and highly motivated.
Well versed in media relations, reporting, writing, marketing and advertising. Expertly pitches
ideas for commercials and radio advertisements for large corporations.
Strategic Marketing and Communications Consultant with a firm grasp of corporate messaging,
branding, finance and technology.
Possesses a strong work ethic, as well as exceptional writing, editing and research skills
Salary requirement: 40,000+
Skills
• Superior verbal and written communication skills
• Crisis communication
• Adobe InDesign
• Calm under pressure
• Analytical thinker
• Brand development and management
• HTML and CSS
• PowerPoint presentations
• Exceptional attention to detail
• Adobe Photoshop
• AP, MLA and Chicago Manuals of Style
• Mac OS X proficient
• Strong analytical skills
• Visual communication expertise
• Top-rated sales performance
Work History
YP
Digital Account Executive (Inside Sales) (March 2015 – Present)
• Prospecting new businesses and existing clients face-to–face, representing YP for the
purpose of selling digital and print advertising products to local business customers.
• Conducting research and selecting appropriate tools for client presentations to sell YP's
high end suite of advertising products: digital express, YP.com, pay-per-click, video
streaming, Yahoo banners/display ads, YP connect and print.
• Accurately preparing forms, letters, and handling detailed paperwork and executing
contracts for billing.
• Handling an aggressive work schedule of daily sales contacts - ability to prioritize and
organize work is critical.
XMP Media
Digital Marketing and Public Relations Specialist - Dallas, TX
• Lead the strategy, development, execution and optimization of paid digital efforts,
including display advertising, mobile, SEM and SEO
• Analyze and report on customer behavior insights to improve nonin.com
• Manage e-mail marketing programs, lists, imports, and permissions
• Conduct landing page and e-mail campaign tests
• Coordinate online sales and marketing events, such as webinars
• Develop and write digital content and maintain content publishing editorial calendar
• Integrate online activities with off-line marketing communications plans to ensure plans
provide optimal business support
• Drive development and management of digital co-marketing and co-branded partnerships
with distributors and partner’s
Consolidated Payment Services
Marketing/ Sales Accounts Specialist - Dallas, TX (October 2014 - December 2014)
• Established and maintained external communications with B2B merchants
• Provided feedback to all departments on brand consistency in outbound communications.
• Leveraged professional relationships to develop new business opportunities.
• Developed and managed communications strategies, plans and budgets for processing
AMP Marketing Partners, Inc.
Marketing Specialist/ Solution Provider - Dallas, TX (August 2014 - September 2014)
• Established and maintained external communications calendar, and managed scheduled
assignments.
• Provided feedback to all departments on brand consistency in outbound communications.
• Leveraged professional relationships to develop new business opportunities.
• Developed and managed communications strategies, plans and budgets.
Majesty Media
Executive Assistant - Colleyville, TX (August 2013 - October 2014)
• Developed and managed communications strategies, plans and budgets.
• Answered and managed incoming and outgoing calls while recording accurate messages.
• Directed guests and routed deliveries and courier services.
• Opened and properly distributed incoming mail.
• Managed office supplies, vendors, organization and upkeep.
• Coordinated domestic and international travel arrangements, including booking airfare,
hotel and transportation.
• Created detailed expense reports and requests for capital expenditures.
DSW Shoes
Sales Associate - Bedford, TX (April 2008 - August 2009)
• Shared best practices for sales and customer service with other team members to help
improve the store’s efficiency.
• Verified that all customers received receipts for their purchases.
• Resolved all customer complaints in a professional manner while prioritizing customer
satisfaction.
• Followed merchandising guidelines to present visually appealing displays.
• Fostered a positive work environment by consistently treating all employees and
customers with respect and consideration.
• Cultivated a customer-focused shopping environment by greeting and responding to all
customers in a friendly manner.
• Worked with the management team to implement the proper division of responsibilities.
• Actively pursued personal learning and development opportunities.
619 Productions
Creative Assistant Director - Fort Worth, TX (June 2005- August 2008)
• Mentored junior artists on their creative processes.
• Contributed to the creative process through original ideas and inspiration.
• Preserved the branding standards of assigned accounts.
Other Experience
101 Entertainment Productions
• Script editor and designer - Houston, TX (May 2009 - June 2011)
• Oversaw all phases of video production from pre- to post-production.
• Created shot lists, booked talent and locations and prepared the location and set for
shooting.
• Operated a 5D or smaller camera for behind-the-scenes shoots.
• Supervised the post-production process, including editing, dubbing and color correction.
• Coordinated with and supervised vendor studios.
Potter's House of Fort Worth
Social Media Lead /Interviewer - Fort Worth, TX (April 2012- 2013)
• Offered feedback on the quality of segments and coached other staff members on how to
improve segments.
• Operated studio cameras during shooting.
• Incorporated advertisers and products into shows in innovative ways.
• Operated a 5D or smaller camera for behind-the-scenes shoots.
Education
Prairie View A&M University
B.A. Liberal Arts – Mass Media Option and Marketing - Prairie View, Texas (May 2013)
• Business Communications coursework
• E-commerce coursework
• Marketing and Advertising coursework
• Graphic Design coursework
• Mass Communications and Communication Studies coursework
• Broadcasting coursework
• Public Relations, Communications and Mass Communications coursework
Lawrence D. Bell High School
Diploma – Bedford, Texas (May 2009)
Achievements
Excellent customer service award (Wells Fargo)
Won a nationally known band regional in 2008
Received all honors at the Miss Twenty Pearls Pageant for Omega Psi Phi Fraternity
Lead dancer in the Black Fox dance Troupe of Prairie View A&M University
Lead Counselor for student summer programs called I.M.B.
Young Adult leader over media production and talent at the Potter's House of Fort Worth
Commended on all writing arenas
Met ALL sales goals presented for each company
First place in national competition for digital media
First place UIL regional for public speaking
Writing Samples, Talent Experience, & References Available Upon Request
Contact this candidate