Account Executive Marketing Advertsing Media Productions
Resume:
ANNA MICHAELA DIETA
** *.**** **., ** Resort Village, Las Pinas City
*******@*****.***
EDUCATION
**** – Present DE LA SALLE UNIVERSITY - MANILA
Bachelor of Science degree in Commerce, Major in Advertising Management
2008 - 2012 ELIZABETH SETON SCHOOL- MAIN
CO-CURRICULAR ACTIVITIES
2012 – Present ADCREATE SOCIETY
Member, Account Executive
Organizer, AdX 360: Creativity in Motion
Project Head, Definitely, YES!
Team Member, AdCreate Workshop: Typography
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Team Member, Let’s Hear It!
Production Team, Pepero Day DLSU
Project Head, Keeping Up With Digital
Team Member, Passion Into Action
2014 KYTHE WEEK – DLSU
Volunteer
2013 SANTUGON SA TAWAG NG PANAHON
Core Member
SEMINARS ATTENDED
March 2015 CREATIVE REVIEW
A talk focused on showing effective award-winning commercials and to explain
why these award-winning creative materials are effective. Facilitated by Dan
Pambid, Creative Director at Tribal Worldwide.
PITCH PERFECT
A talk on how to make a good advertising pitch, which is essential in the life of
an advertising major – to make the students practice their presentation skills and
formulation of ideas and to enhance their creative and strategic skills in
advertising. Facilitated by Pilar Dollano, Copywriter at Havas Media Ortega.
October 2014 INSIGHTING 101
A seminar about how to effectively craft consumer insight feat. Michael Luchico
of Publicis Manila
July 2014 LET’S GO LOGO
A talk on how to establish brand identity through logos by Ms. Rizza Garcia,
Head of Design, BBDO Guerrero
March 2014 ADX: Limitless
Advertising Conference
8th GLOBAL BUSINESS CONFERENCE
February 2014
“Rising Above The Rest, Are We Ready?”
July 2013 ART IN ADVERTISING
Facilitated by Ms. Millete Zamora
12TH YOUNG ECONOMISTS’ CONVENTION
December 2012
NCR Regional Convention with the theme "Creating Sustainable Employment
Opportunities through Enhanced Institutional Ties
RESEARCH PAPERS PREPARED
August 2014 INTEGRATED MARKETING COMMMUNICATION PLAN: YOOGANE
Presented a full blown campaign in front of panelists from, Publicis Manila. The
creative exection was based on the proposed advertising objectives and crafted
consumer insight.
June 2014 INTEGRATED MARKETING COMMUNICATION PLAN: DULCOLAX
The IMC plan emphasizes consumer insight as a basis on the crafting the
message for the campaign.
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March 2014 INTEGRATED MARKETING COMMUNICATION PLAN: SUNKIST
Through the SWOT Analysis, the IMC focuses on a new strategies to attain
advertsing and marketing objective by creative executions and targeting a
different market.
December 2013 INTEGRATED MARKETING COMMUNICATION PLAN: MYPHONE
ICEBERG
Studies the advertising problem of the brand and presented creative executions in relation to
proposed advertising objectives.
SOCIAL MEDIA AS A MARKETING TOOL
Studies the change in communication and how marketers convey their message because of the
evolving communications tool – social media, being the most rampant.
Ocotober 2013 AD AGENCY: XS DESIGN STUDIO (ACCOUNTS DEPARTMENNT)
A paper focusing on the processes of an accounts person in an agency by
interviewing one of the Account Executive in the agency.
August 2013 ANALYSIS OF DOUBLEMINT CHEWING GUM MARKETING AND
ADVERTISING MIX
Analyzes firsthand the 4Ps of the brand including its target audience, media
itinerary, promotional campaign and advertising strategy.
CREATIVITY MANAGEMENT
Studies Creativity Management as a course for students in De La Salle University
– College of Business through statistical data and processes. Considering the
need and importance in the field and in the corporate world.
July 2013 FISCAL POLICY: FROM MARCOS TO PNOY ADMINISTRATION
Tackles the profile of the Philippines and the government on its macroeconomic
condition. It compares the fiscal imbalances, shortcomings and development
from Marcos Administration to current.
March 2013 Clothing Preferences of DLSU Student Body
Studies the clothing preferences of DLSU Student body considering the quality,
product, and promotion. It tackles the top 4 brands with the highest market share
in the clothing industry as the most patronized by the students.
PERSONAL BACKGROUND
Born on November 18, 1996 in Manila, Philippines. Fluent in English and
Fiipino. Knowldegeable in Microsoft programs, Java C++ and Adobe Photoshop,
Illustrator, InDesign, Lightroom, iMovie, Garageband and Final Cut Pro.
Interests: Music, writing and handicrafting. Patient, Driven, Openminded.
REFERENCE
Available upon request.
Contact this candidate