Marketing Sales

NARESH BALIGA 916-***-**** ******.******@*****.***

**** *********** *****, ** ****** Hills, CA 95762

PROFESSIONAL PROFILE

Executive with extensive strategic and tactical marketing experience for new products and technologies.

Confident, creative and highly qualified professional with over 25 years of distinguished performance in

several high growth industries (high-tech, clean-tech, health-tech). Established track record of success in

building marketing teams and leading programs in cross-functional settings. Experience includes several

early stage venture backed startups as well as leading global technology firms. Core strengths and

accomplishments include:

Transforming market needs into actionable vision/roadmap

Go-To-Market strategy development and new product introduction

Competitive analysis and positioning (corporate, product and technology level)

Revenue creation via strategic alliances and international channels

Product management with IP, component and system level deliverables

Marketing promotion, including branding strategy development

Organization building and executive level communications

Business analysis and planning for fundraising and M&A

Evangelism of product/technology at industry venues

Skilled in application of “whole product” sales and marketing principles. Excellent product marketing skills

and domain knowledge in wireless sensors and devices for consumer/medical health monitoring, solar

technologies, and mobile applications for multimedia, graphics/ image processing.

EXPERIENCE AND INTERESTS

Health Informatics – UC Davis School of Medicine, Sacramento, CA Sep. ’13 – Present

Completed Master’s degree program (March 2015) with distinction -- Heatlh Informatics Scholar award

recipient

Volunteer faculty for clinical data acquisition (teaching graduate level course)

Distinguished guest lecturer for EHR Meaningful Use in clinical decision support (CDS)

Research interests: Data analyitics with machine learning, remote patient monitoring solutions,

consumer health and wellness products (Heart Rate Variability applications)

Apr. ’12 – Sep. ‘13

Independent Consultant, Corporate Advisor and Volunteer

Marketing and business development projects in Solar PV, Wireless & Semiconductor Industries

Business development for a wireless technology company (IP, software and systems for 4G/LTE)

Market analysis and product strategy for Solar PV and related energy management technologies

Advisor to a technology startup focused on a low cost camera using electronic iris technology

Voluneer ombudsman - elder abuse cases (Ombudsman Services Northern California)

Founder and President – Pure Solar, Pleasant Hill, CA Oct. ’10 – Feb. ‘12

Pure Solar was a seed stage startup using patented methods for enabling higher solar cell efficiency at

very low capital and operating costs

Developed investment thesis for seeking angel funding and $5M in series A venture financing

Validated product features and business engagement model with potential customers and strategics

partners

VP Strategic Marketing – Advent Solar, Albuquerque, NM (acquired by Applied Materials) Jul. ’08 – Oct. ‘09

Advent Solar was a venture funded company ($120M) that invented a new approach for manufacturing

high efficiency solar PV modules. Responsibilities included both sales and marketing functions.

NARESH BALIGA

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Created a new brand and messaging strategy for consumer sales pull-through.

Executed product rollout in Europe (including alpha/beta testing and market validation).

Negotiated pricing and closed sales agreements with system integrators and distributors.

Engaged leading cell and module manufacturers for strategic IP licensing.

Represented company as key spokesperson with industry analysts and at tradeshows.

VP Marketing – Inapac Technology, San Jose, CA (acquired by Rambus) Jan. ’05 – July ‘08

Inapac Technology was an early stage venture backed startup enabling System-In-Package solutions for

smartphones and wireless mobile consumer devices. The company achieved over $10M per year in IP

licensing revenue from high volume Tier1 smartphone silicon vendors

Created company’s strategic plan and product roadmap for addressing stacked memory solutions

Streamlined sales engagement process with IP/Services test methodology and product deliverables.

Negotiated pricing and joint product development agreements with DRAM foundry partner (ProMOS).

Evangelized company’s positioning, technology and competitive advantage at industry conferences.

VP Marketing – Cognio Inc., Gaithersburg, MD (acquired by Cisco Systems) Jan. ’03 – Apr. ‘04

Cognio was a venture backed startup delivering wireless network management solutions for business-

critical applications.

Developed product vision, roadmap and marketing strategy.

Defined product requirements and validated key features in focus groups.

Launched beta programs with vertical market partners (Healthcare, Distribution, IT).

VP Marketing – Sharewave Inc., El Dorado Hills, CA (acquired by Cirrus Logic) Jan. ‘98 – Jan. ‘03

Sharewave was a venture backed startup focused on multimedia wireless consumer electronics products.

Sharewave was acquired by Cirrus Logic in September 2001.

Managed all aspects of product and corporate marketing. Built marketing organization from scratch.

Established strategic partnerships with RF chip companies to deliver reference designs.

Successfully deployed products via leading consumer electronics companies and retail channels

Closed manufacturing agreements with high volume OEM/ODM partners.

Evangelized vision in industry forums; positioned company as thought leader on wireless multimedia.

Performed gap analysis to acquire critical IP elements to strengthen competitive positioning.

Participated in M&A and exit strategy

Director of Marketing – LSI Logic Corp., Milpitas, CA Oct. ‘95 – Jan. ‘98

Developed business strategies for ASIC/ASSP products for consumer electronics and computer market

segments. Initiated equity investment in development partners to accelerate adoption of DVD reference

solutions.

Sr. Product Marketing Manager – Intel Corp Apr. ‘89 – Oct. ‘95

Product marketing for hand-held computers, mobile CPU, graphics, digital video (DVI). Recipient of

Outstanding Achievement Award (company wide recognition for excellence)

Feb. '88 – Apr. '89

Management Consultant - PA Consulting Group, Princeton NJ

Consulting assignments in telecommunications and industrial products sectors.

EDUCATION

UNIVERSITY OF CALIFORNIA, School of Medicine, Sacramento MS Health Informatics

THE WHARTON SCHOOL, University of Pennsylvania MBA Marketing/Finance

INDIAN INSTITUTE OF TECHNOLOGY – Delhi B.Tech. Electrical Engineering

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