Sales Marketing

DOUGLAS KARLSON

P.O. Box *** 508-***-****

Harwich Port, MA 02646 *********@*****.***

MARKETING & COMMUNICATIONS PROFESSIONAL

Marketing Communications professional with diverse industry experience.

Creative leader of marketing campaigns that grow sales and build brands.

New England Press Association award-winning editor with excellent writing,

editing and photography skills and digital media know-how.

Areas of Competency

Marketing Strategies & Campaigns Branding

Marketing Communications Writing, Editing & Photography

Market & Consumer Research Sales & Collateral Materials

Team Leadership PR & Media Relations

Content Development - Print & Web New Product Launches

Selected Accomplishments

- Positioned Country Floors, Inc. as the pre-eminent specialty tile

source in the US and Canada with branches and independent dealers in

all major cities and sales approaching $30M. During my tenure sales

increased three-fold.

- As Arts & Entertainment editor increased readership despite declining

industry trend and served public by delivering comprehensive award-

winning and engaging coverage of the vibrant Cape Cod arts scene on a

weekly basis.

- As an independent author, earned average 5-star reviews with debut

novel. Second book to be professionally published shortly.

- Led communications at $2.5 billion community bank, providing all PR,

advertising, speeches, digital media and collateral as well as

planning and support at major events.

PROFESSIONAL EXPERIENCE

CAPE COD FIVE CENTS SAVINGS BANK, Orleans, MA 2013 - 2015

Vice President - Director of Marketing Communications

Directed integrated communications for $2.5 billion community bank.

. Applied knowledge of branding, customer engagement and copywriting to

produce annual report with compelling visuals and narratives that

resonated with public.

. Used interpersonal skills to successfully strengthen team, and improve

communications within department.

. Expanded messaging along integrated channels with digital media. Named

one of top 50 community banks out of 6,500 for social media use by

Independent Community Bankers Assoc.

GATEHOUSE MEDIA NEW ENGLAND, INC. Orleans, MA 2004 - 2013

Arts Editor, The Cape Codder

Managed and edited multiple weekly newspaper editions and supplements

including award-winning Arts & Entertainment section.

Managed freelance talent and editorial calendar to produce multiple

weekly editions on deadline.

Won multiple awards for best editing, writing.

Covered complex topics of great concern to the community, providing

important explanations to clearly inform readers on critical municipal

issues.

APPLIED ICONOLOGY, Yarmouth Port, MA 2007 - 2013

Consultant

Market and consumer research for leading neuro-marketing, semiotics-based

branding consulting firm providing emotion-based visual strategies for

Fortune 500 CPG clients.

COUNTRY FLOORS, INC. New York, NY 1992 - 2003

President and Director of Sales/Marketing

Controlled all aspects of marketing and promotion of entire product line

along trade and wholesale channels nationwide.

. Implemented highly effective lead generation and distribution system,

supporting more than 65 wholesale dealer accounts in most major

cities.

. Orchestrated cost-effective and wide-reaching national co-op

advertising program with budget exceeding $350,000, and achieved best-

in-industry PR.

. Produced mission-critical comprehensive color catalogs and product

sheets for national distribution to architects and designers.

Regional Manager

Led the daily operations of busy South Florida stores located in Miami

Design District and Design Center of the Americas, as well as warehouse

distribution facility.

. Turned around struggling Miami flagship with showroom renovation, more

efficient operations and rebuilt team.

. Stabilized sales as market shifted out of Design District, increased

sales by 20% in first year.

EDUCATION

M.B.A. New York University, Stern School of Business, New York,

New York

B.S. Northwestern University - Radio, TV, Film, School of

Communications, Evanston, IL

Summer Program University of London

Choate Rosemary Hall, Wallingford, CT

CURRENT PUBLICATIONS & LINKS

. Devil's Reef, novel, 5 star Amazon average

. Sleeper Cell, a thriller, soon to be released by Suspense Publishing

. Website: http://www.doug-karlson.com

. Clip file: http://www.dougkarlson.wordpress.com

. Author's website: http://www.dekarlson.com

. On the Town (arts & entertainment blog)

. The Content Standard (SEO, Content Marketing, and Social Media)

contributor

Volunteer: Harwich Conservation Trust

WOMR, Programming Committee

Languages: French, Spanish

Software: Wordpress. Squarespace. InDesign. Constant Contact.

Microsoft Office Suite

Personal Projects: Race my Flying Scot, "Green Machine," in the

summertime. Helping my son build sailing version of

Nutshell Pram. Currently working on sequel to first book,

Devil's Reef, to be titled Cold Comfort.

Contact this candidate