Project Manager Medical

William SerGio Miami, FL ***************@*****.*** (305)

***-****

Listed in Marquis Who's Who in America and Who's Who in Advertising. They

only list world famous individuals who have demonstrated outstanding

achievement officially recognized worldwide.

Expert in Cold Fusion, Java, C# .NET, PhoneGap, Silverlight, C++, Object C,

AngularJS, HTML5

CodeProject - Best Web Dev Article of February 2015 (First Prize) was my

AngularJS Cart...

See my AngularJS Responsive Mobile Video Shopping Cart Code at:

http://www.software-

rus.com/articles/articles.html?article=AngularResponsiveCart

Samples of my Source Code (AngularJS, Java, PhoneGap, C#, PHP, C/C++,

JQuery, etc.):

http://www.software-rus.com/powergrid.html

Fabric.js HTML5 Animation Editor I Wrote:

http://www.software-

rus.com/articles/articles.html?article=HTML5AnimationEditor

A Silverlight 3-D Animation Editor I Wrote:

http://www.software-rus.com/Home/HomePlannerTestPage.aspx#/Planner

My Articles I Wrote for CodeProject.com (Look at my article ratings!):

http://www.codeproject.com/script/Articles/MemberArticles.aspx?amid=53972

A Few of HUNDREDS of Affiliate Marketing Websites I Created

Septic Tank Cure: http://www.software-

rus.com/demos/septicTank/septicTank.html

ACCOMPLISHMENTS

. MySpace.com Director of Software Development. Built MySpace.com in Cold

Fusion. Worked with Tom Anderson & Aber Whitcomb to plan strategic

operations aligned to corporate initiatives using viral marketing &

Cognitive Psychology.

. Microsoft, Inc. Director of Live Search Development & Marketing. I

designed the front & back end, databases, Business Intelligence (BI), SQL,

T-SQL, Triggers for over 60 Microsoft's websites as Project Lead.

Used: Azure Cloud, MVC, MVVM, WCF, Workflow Foundation, Silverlight,

Entity Framework, WWF, LINQ, etc.

. Quicken. Founder/CEO, Scott Cook, asked me to help launch Quicken. I

created an infomercial starring my friend & actor Bill Bixby that launched

Quicken and was the most successful in history-pulling $76 for every $1 of

TV time!

. Pepsi-Cola. Hired me as their sole legal expert to write a LEGAL REVIEW

of the SQL & C++ game code, statistical calculations & sever security for

Pepsi-Cola's Play for a Billion Contest. I am a expert in server security.

. McKesson, Inc. Project Lead / Project Manager ($40 billion a year

medical supply company). Wrote medical applications in C/C++, C# with full

21 CFR Part 11 compliance integrated with BlackBerry.

. Mellon Financial Corporation (Mellon Bank, Private Hedge Funds Div.).

Project Lead All Projects & Architect

Developed over 50 Merchant Account Gateways (PayPal, etc.). Built Diabetes

for pharmaceutical company. Wrote ASP .NET Video Rental system on Amazon's

S3 Cloud. Setup SQL Servers on Microsoft's Azure Cloud. Wrote Android &

iPhone Near Filed Communication (NFC) Apps. All projects were implemented

under an Agile system.

. Wrote CloudGenie . I wrote the leading Video Rental Software with my

own full-proof Digital Rights Management protocol that allows you to

manage Amazon S3, Microsoft Azure, SQL Services, Nirvanix, & Sun Cloud

Video rentals.

. Wrote Improved IVR System for Direct Response. I wrote a sophisticated

IVR system for Direct Response clients that cross references public

databases like the PAC DBs to instantly segmented callers into real-time

targeting NICHES.

. StationBreak . I wrote, and own StationBreak that is the world leading

Data Mining Software that includes:

Neural Networks MLP, Graphs, Linear regression, Logistic regression,

Decision trees, Cluster analysis, and more.

EDUCATION

Cooper Union, New York City, New York. BS Degree, physics major,

biochemistry, business administration.

GPA 4.0, Straight "A" average for 4 years! Achieved Perfect Scores on

SAT & MCAT exams

Mount Sinai Medical School, New York City, NY. As a first year

medical student, won the prestigious Walter Annenberg Medicine Scholarship

for Highest Scholastic Academic Achievement.

Scripps Institution of Oceanography, LaJolla, CA. Post-graduate work

under Dr. Ken Nealson in Statistical Models, Analysis, Applied Math, &

Statistical Hypothesis Testing for medical studies & genetic engineering.

SOFTWARE SKILLS

Recently Used JavaScript Libraries that I am an EXPERT in: (I am an EXPERT

in ALL Telerik Controls, i.e. Kendo UI)

JQuery AngularJS WebRTC, HTML5 MongoDB, Dojo Adobe Suite

PHP / Magento AngularJS Web Sockets UI/UX GUI Guru Google

JQuery Mobile Mobile Comet AJAX IBM Worklight Analytics

Ionic Mobile Underscore.js iScrollView Web Trends

AJAX / JSON Knockout, Twitter CSS3, Coffee Adwords

/JSONP Fabric.js Bootstrap Scripts DART/Doublecli

Node.js Simply ck

Deferred

Java (all versions), Swing, Applet, JMX, JDBC, and RMI. Built multi-

threaded and TCP/IP socket Java apps.

Expert in: Cold Fusion, Winsock, C/C++, Object C, Java, C#, Silverlight,

.ASP .NET, Silverlight, MVC, HTML5

WebSockets & COMET AJAX Servers, WebRTC, MVC (Model View Controller), MVVM,

Subversion Version Control, CVS (concurrent Versioning System), PostgreSQL,

SQL, Apache Web Server, Sendmail Setup & Config, Cold Fusion 5, Perl/CGI,

RedHat, Ubuntu, FreeBSD, Mac OS X, Windows.

Expert in: ArcGIS, ArcView, ArcObjects, Arc/Info, MapLex, FME, DAK,

ArcIMS, MapInfo, MapLex, FME, DAK, ArcIMS, PCI Geomatica, Raster, ArcXML,

Real-time GIS streaming. LAMP, jQuery, XHTML, CSS3

Tools: VisualStudio 2008-2013, Team Foundation (TFS), Visio, Project

Builder, CVS, SVN, Talend, Web Applications IIS 6.0, IIS7.5,

Crystal/Business Object & Reporting, SharePoint 2010, InfoPath,

Python, Zend Studio, Eclipse, WordPress, Dreamweaver, Adobe Fireworks,

Microsoft Front Page, Microsoft PowerPoint. Samsung Smart TV SDK, Samsung

BADA SDK, XCODE Compiler (iPhone), PhoneGap

Frameworks: MVVM, MVC, MEF, PRISM, Spring.Net, Entity Framework, Struts,

Hibernate, iPhone, Android, Windows Mobile, XCode, Object C, Cocoa,

Eclipse, Java, CAMSTAR, IBM Worklight Mobile Cloud

Databases: Microsoft SQL Server, SQLite, MySql, Development & Database

Administration, SSIS, SQL, Triggers, Data Transformation Services (DTS), T-

SQL, ADO, SQL-DMO, OLTP, PivotTable, OLAP cubes..

Microsoft Developer: As a former, full-time employee & Project Supervisor

at Microsoft, I was Project Supervisor on numerous Microsoft Projects and I

had the opportunity to work directly with the development teams for MVC,

Silverlight, & SQL Server. Expert in: C# .NET, VB. NET, C/C++, COM, DCOM,

WCF, WPF, Silverlight, LINQ, AJAX, ASP.NET,,ArcGIS, ArcView, ArcObjects,

Arc/Info, ArcIMS, MapInfo, Vertical Mapper, PCI, Geomatica, Raster, ArcXML,

Servlets, Real-time GIS

ColdFusion Developer: As Director of Software Development at MySpace.com I

worked directly with Tom Anderson & Aber Whitcomb and built MySpace.com in

ColdFusion.

PROFESSIONAL EXPERIENCE

Claim2Fame TV Series https://www.youtube.com/watch?v=-O9qEnfdMNs

Director of Software Development & TV Marketing 6/2013 -

4/2015

I developed marketing for this series in partnership with the Canadian

Government & SONY Canada.

Show to air on over 600 NBC, ABC, CBS & FOX Broadcast Stations and 6

National Cable networks.

. Wrote Native iPhone (Objective C) App compile with PhoneGap/Cordova for

Sub Views,

. Wrote Native Android (Java SDK) App compile with PhoneGap/Cordova for Sub

Views,

. Built front & back end PHP & MySQL, Responsive Magento Website. Company

worked using Agile.

. Wrote Samsung Smart TV App for Claim2Fame TV Series (AngularJS, HTML5,

Java, and C++)

. Wrote Java & Object C WebRTC Video Broadcast Server allowing 100,000

people to watch.

. Used: Java & Objective C, Samsung Smart TV API(HTML5, Java & C

WebRTC, Objective C, Eclipse, XCODE, HTML5, Intel's App FW, Angular JS,

Bootstrap, Zepto.js, nodejs, and MongoDB.

. Wrote High Speed JSONP Server Handler to deliver Video TV Commercials to

mobile phones.

. Built Responsive AngularJS Website, did SEO for site and developed entire

marketing and media plan.

. Created Maps for Membership Display. Used: ArcGIS ESRI software, ArcGIS

Server, SDE, AGOL

. SCRUM Shop, Built Main site using Cold Fusion.

DesignMyExterior.com

Project Lead, AngularJS & Mobile Expert, eCommerce Consultant 3/2013 -

6/2013

. Designed and built responsive HTML5 SVG Home Design Website with

AngularJS & Bootstrap, JQuery, Fabric.js, and Zepto.js & MongoDB. Created

Virtual jqGrid.

. Wrote iPhone, iPad, Android, and BlackBerry apps using PhoneGap, Object

C, Java, and Eclipse.

. Did SEO for website and developed the entire marketing and media plan.

. Built a custom HTML5 Bootstrap Fabric Editor for creating animations:

http://www.codeproject.com/Articles/593037/Fabric-Image-Map-Editor-

ImageMapster-and-Virtual-D.

Ryder Systems

Project Lead, Senior Software Developer 11/2012 -

3/2013

. Designed & Built Ryder's Customer Front Facing Portal in VB .NET. A

large scale, multi-tiered web portal using custom JavaScript objects.

Service-Oriented Architecture (SOA) Triggers, Procedures, Cubes, OLTP,

OLAP, Data Warehouse, Modeling, etc. Wrote custom DTS to transform AS400

to SQL Server. Wrote Java MicroStrategy reports. Wrote BlueZone C++

Installer. Customized settings remotely on 7,000 printers.

. Wrote Customer C Printer Driver and C++ App to Re-Program EPROM Chips for

re-fueling.

Mellon Financial Corporation

Project Lead, Senior Software Developer & Architect 8/2011

- 11/2012

. Wrote Android & iPhone Near Filed Communication (NFC) Apps. Wrote mobile

software for Android, iPhone and BlackBerry to pay with credit cards with

Radio Frequency Devices. Some projects under Agile.

Used: Eclipse, Android SDK & NDK, HTML5, JQuery for mobile, and Objective

C. Installed NetSuite for client.

. Wrote MVC 4 Educational Website for NYC Dept. of Education. Site for

teachers requirements.

. Installed Corticon and trained personnel on using Corticon.

. Abbott Laboratories. Wrote Java & C++ Near Filed Communication (NFC) for

Embedded Diabetic Sensor to read sugar values using an Android (Java) &

iPhone Mobile App. Used WinJS for Metro-style controls.

. Johnson & Johnson. ICD-9 & ICD-10, HIPPA, HL7 records - Wrote Regex for

ICD9 & ICD10.

. Wrote Camstar manufacturing controls for pharmaceutical company..

. Wrote WPF App - MEF, MVVM, PRISM, Entity Framework, and Spring.Net as IoC

container.

. Wrote SQL tool to convert back and forth from SQL Compact Edition (SQL

CE) to SQLServer.

. Wrote MVVM compliant Silverlight Report Viewer. Behaviors, MEF, for multi-

page .rdlc

. Wrote Touch Screen Windows 7 Kiosk App with Touch Screen API in

Silverlight.

. Wrote Silverlight Geometry CAD Engine to layout Heating Elements.

Reason for Leaving: Successfully completed the projects I was hired to work

on

.

Miami-Dade Police Department

Project Lead, Senior Software Developer 4/2011 -

8/2011

. Wrote Silverlight website for Battered Women websites to deal with their

special needs.

. Wrote ASP.NET MVC 3 Website with AJAX and Telerik Controls. Setup public

server.

. Wrote HTML5 Mobile App with JQuery for Mobile with Web Socket Server.

. Installed SharePoint 2010, InfoPath, and Power Pivot.

. Extracted, transformed, cleansed (ETL) Crimes Data from legacy to SQL

Server & Oracle.

. Wrote WPF Officer Desktop App & Databases. Used Telerik, Prism, MVVM,

JSON.

. Relational database analysis, design, performance tuning, SQL Server

Integration Services, Reporting Services. PowerShell, MS Team Foundation

Server, Exchange 2010, SharePoint 2011. Local Storage, Microsoft's Sync

Framework & Visio. Used Agile on several projects.

. Wrote Silverlight WCF RIA Domestic Crimes App: MVVM, Entity Framework,

CSLA, and Telerik. Used ArcGIS Server to display Battered Women Data

geographically. Wrote T-SQL procedures for Graphical data displays of

crime stats & Drill-Down Reports of crime data display on geo maps.

Created ArcGIS for Android Mobile App.

. Wrote App Asterisk .NET library to interact Asterisk PBX Servers -both

FastAGI and Manager API with Mono.

. Wrote C# Asterisk IAXClient library for eXchange (IAX) protocol to enable

VoIP connections.

Reason for Leaving: Successfully completed the projects I was hired to work

on.

Ryder Systems

Project Lead, Senior Software Developer 4/2010 -

4/2011

Worked on various projects at Ryder as a vendor including:

. WPF Windows 7 Touch Screen CRM Kiosk. Wrote slick WPF Kiosk using MEF,

MVVM.

. Wrote WCF web service to synchronize data using Microsoft Sync Framework.

. BlueZone C# Wrapper for Vista & Windows 7. Used: C#, NSIS. Scripted &

automated Excel reports with Microsoft Reports (SQL 2008 R2 Server

Reports). USED: Power Pivot and wrote and designed all the backend

Business Intelligence(BI) Model including all SQL, T-SQL, Triggers,

Procedures, Cubes, OLTP, OLAP, and analysis. Also wrote custom WPF

printing control and installer using NSIS, Agile/Scrum methodology.

Relational database analysis, design, performance tuning & SQL Server

Integration Services, Reporting Services. PowerShell, Exchange 2010,

SharePoint, Lotus Domino/Notes.

Reason for Leaving: Successfully completed the projects I was hired to work

on.

MadScan, Inc.

Project Lead, Senior Software Developer (full-time employee) 7/2009 -

4/2010

Wrote several HTML5 Mobile Apps Compiled in Eclipse & XCODE. Wrote ArcGIS

viewer in Flex. Also designed & built a Large Scale, Multi-Tiered

Silverlight Web Site with Service-Oriented Architecture (SOA) to integrate

financial apps. Designed Business Intelligence (BI) Model all SQL, T-SQL,

Triggers, Procedures, Cubes, OLTP, OLAP, etc. Wrote Visual FoxPro FLL

Libraries for Stock Indicators.

Data Modeling. Used Bayesian regularization with a Dirichlet over model

parameters to determine learned model structures for Black Boxes I wrote

and mapped NODE TRAFFIC for N.Y. Stock Exchange to allow earlier bids..

. Wrote PowerPivot for Excel Wrapper for the Web so clients could easily

integrate data from multiple sources, and interactively model and analyze

large amounts of info from within Excel by using PowerPivot for Excel

. Wrote extended Stored Procedures in C++ for Bollinger Bands & 60

financial indicators.

. Wrote custom scripting language using R-Language for users to create

their own indicators.

. Wrote Silverlight WCF & RIA & MEF, Prism that is Stock Market Data Server

with Subscribe.

. Wrote WebSocket Server that defaults to COMET AJAX if browser is not web

socket enabled. Pushes stock alerts data to 100,000 browsers using a

Memory Efficient Thread-Safe Pipe Stream and wrote a virtual JQuery Grid

to display 100,000 rows of stock data in a web page.

Reason for Leaving: Completed all projects successfully I was hired to work

on.

Phoenix Worldwide

Project Lead, Senior Software Developer (full-time employee) 11/2007 -

7/2009

Company was a military contractor developing video surveillance systems for

robotic drones.

. Worked with CamStar for manufacturing products for the MILITARY.

. Worked on U.S. Army & NSA Sensitive Data Acquisition projects. Also wrote

proxy servers for U.S. Army for real-time security. Control and monitoring

of systems handling 10,000 unique data inputs per second. Wrote advanced

algorithms in C# to detect imminent system failure, which were used within

a Web-based application. Created Web services with security protocols. I

overcame the concurrency issues of 1,000,000 rows of data.

. Designed and developed Multi-Tiered Secured Web Sites for Police

Departments & Military Surveillance Vehicles that used Service-Oriented

Architecture (SOA) to access backend server.

. Extracted, transformed, cleansed, and loaded (ETL) Stock Analysis data

from legacy Progress system. Designed SQL databases, T-SQL, Triggers,

Procedures, Cubes, OLTP, OLAP, etc.

. Wrote DirectShow RTSP Filter for Police Cars to play video. Wrote C++

DirectShow RTSP Source Filter with real-time, Intelligent Video Analytics

to handle RTSP from IP cameras and centralized servers. For legal reason

we needed to record and store huge amounts of data including video in SQL

Server. I designed and created all backend databases and data warehousing

for video data from surveillance vehicles for Police.

. IPhone SDK, & Mobile Software. Wrote iPhone video software using xcode

with QuickTime.

. Camera Wall. Wrote C++ Multi-Threaded Camera Wall with Intelligent Video

Analytics to handle 100 simultaneous IP and non-IP cameras without

resorting to DirectShow.

. Wrote Apps with ESRI products, ArcSDE, ArcIMS, and ArcGIS Server.

. Did Data Mining, statistical analysis, forecasting, & Customer

Relationship Management for medical products. Service-Oriented

Architecture (SOA) Large Scale, Multi-Tiered Sites with MVVM, MEF, MVC,

Entity Framework, SQL Server (Integration Services, Reporting, Analysis).

. Microsoft CRM installation and custom modification (C#, MS CRM SDK) for

clients.

. Built WCF/LINQ Message Board for Client. Used NET 3.5 web programming

model. Accessed WCF services using raw HTTP GET and HTTP POST requests as

opposed to constructing elaborate messages.. Used WCF Syndication API for

construction and parsing of ATOM and RSS

. Developed Custom BizTalk FAX Adapter to fax data from different

databases.

. Customized IVR (Interactive Voice Response- Asterisk & VoiceXML), Edge,

and Focus.

. Display of geo-spatial data, location-based indicators, metrics and KPIs

on graphs and gauges

. Created reports in SharePoint & PerformancePoint, web page parts,

dashboards, and mash-ups

. Set up and managed cloud-based services using SQL Azure & Incorporate

data mining and forecasting using PowerPoint for Excel & Derive matrix,

table, and chart data from OLAP cubes.

. Wrote Mobile App using new ASP.NET Mobile Framework (AMF) and JQuery

Mobile.

. Windows Mobile Apps with ESRI products such as ArcSDE, ArcIMS, ArcGIS

Server.

. SCRUM Methodology & Agile Used on all projects.

. Reason for Leaving: Company failed to get military contract so

programmers were laid off.

Microsoft

Director of Live Search Software Development & Marketing (full-time

employee)

4/2007 - 11/2007

. Wrote Microsoft's C++ Live Search Club Toolbar. Built both the Front End

and Back End of Microsoft's Live Search Club Website. Did Digital

Marketing for Microsoft's Live Search Club Website. Setup their SEO, Web

Analytics. Extensive Hardware Integration across web farm and Microsoft's

Azure Cloud.

. Worked with the founders of Omniture, Josh James & John Pestana, to

develop a specialized, Behavioral Targeting System for Omniture &

Microsoft using my background in Cognitive Psychology from Medical School

and my work at Scripps Institution of Oceanography in Statistical Models,

Analysis, Applied Math, and Statistical Hypothesis Testing for Human

Factors and Cognitive Psychology.

. Worked directly with Microsoft Teams for MVC, Windows Workflow

Foundation, Silverlight, Entity Framework and Silverlight Team, MVVM, WWF,

WCF, & LINQ,

. Project Lead for 85 Russian Developers REMOTELY from my home in Miami, FL

for $200 MILLION Microsoft Dynamics Great Plains accounting project.

Smart Intranet, Inc.

CTO / Director of Software Development (full-time employee) 8/2004

- 4/2007

My clients included: Florida Power & Light (FPL), SONY, Quicken, American

Express, Lucent, IBM, Toshiba, Paramount, Prodigy, Yamaha, Budweiser, AT&T,

Bell South, Wells Fargo, and Bank of America. Built Large Scale, Multi-

Tiered e-Commerce Web Sites & Portals with Service-Oriented Architecture

(SOA). SharePoint, Magento & Zend, BizTalk, and Lotus Domino/Notes

Installations. Wrote E-Commerce and Accounting Modules.

A few of the long-term projects for our clients:

. McKesson, Inc. ($40 billion medical company).

o MyVoIP. Wrote 8bit VoIP. C & C# .NET Mobile PDA medical devices.

o MedEye. Wrote embedded 8-channel EEG Evoked Potential Bedside Monitor.

PSOS+ Tcl/Tk.

. BriteStar, Inc. Sold them a Web Portal I designed for $100,000 plus

maintenance fees.

. Southern Wine & Spirits. ($9 billion a year). Designed & Built Sales

Force Portal which was another Large Scale, Multi-Tiered Web Site using

Service-Oriented Architecture (SOA). Designed database and all SQL, T-SQL,

Triggers, Procedures, Cubes, OLTP, OLAP, Data Warehouse, Modeling, etc.

It allowed company to manage sales force over the Internet via Blackberry.

This was a large scale, Multi-Tiered Web Site that required extremely

complex data analysis.

. Pepsi-Cola Director of Project Security for Pepsi-Cola's Play for a

Billion Contest.

. Quicken. Worked with the CEO, Scott Cook, to develop digital marketing

for Intuit.

. Universal Studios, Hollywood. Director of Special Video Project that WON

1st Prize.

. Franklin Templeton. I wrote Franklin Templeton's Trading Blotter in C#

used for trading and setup Corticon Rules Engine for Allocation Algorithms

for mutual funds and re-wrote their Chinese Walls. Used: SQL, Progress, T-

SQL, Triggers, Procedures, Cubes, OLTP.

. Ryder, Inc. Designed & Built Ryder's Customer Front Facing Portal in VB

.NET. Wrote BlueZone C++ Installer to installed printer drivers remotely

on 7,000 printers. Wrote Customer C Printer Driver in C Wrote C++ App

to Re-Program EPROM Chips in hand-held devices for re-fueling. Setup SQL

Server & warehousing. Used: C++, Assembler code, SQL, T-SQL, Triggers,

Procedures, Cubes, OLTP, OLAP, Data Warehouse, etc.

. McKesson, Inc. Project Lead / Project Manager ($40 billion a year

medical supply company). MedEye. Wrote embedded software for an 8-channel

EEG and Evoked Potential Bedside Monitor I designed. PSOS+ (embedded

platform) in C using Tcl/Tk graphics library, with full 21 CFR Part 11

compliance. Wrote 8 bit/8KHz VoIP. PDA medical devices.

. Abbott Pharmaceuticals. Project Lead. C/C++, ASP .NET, ASSEMBLER, Entity

Framework. Wrote site for diabetes chip for Radio communication. Full 21

CFR Part 11 Compliance.

. BriteStar, Inc. Project Lead / Project Manager ($2 billion a year

telephone company). Designed & Built Web Portal which was a Large Scale,

Multi-Tiered Web Site using Service-Oriented Architecture (SOA) that

integrated with legacy apps. Designed database and all SQL, T-SQL,

Triggers, Procedures, Cubes, OLTP, OLAP, Data Warehouse, Modeling, etc.

Installed Linux based Asterisk, open source PBXi to forward calls to and

from cell phones via VOIP connections over Internet with voicemail that

saved millions dollars a year.

. Southern Wine & Spirits, Inc. Designed & Built Sales Force Portal.

. Pepsi-Cola. Head of Digital Security & Legal Expert. Designed and setup

Server Security for Pepsi-Cola's Play for a Billion Contest. Wrote Legal

Analysis of Gamer for attorneys to BEAT Federal Trade Commission.

Reason for Leaving: Owners of company began fighting and company was

closed.

MySpace.com

Director of Software Development & Viral Marketing (full-time employee)

8/2003 - 8/2004

. Worked with Tom Anderson & Aber Whitcomb to plan strategic operations

aligned to corporate initiatives using my knowledge of viral marketing &

Cognitive Psychology.

. Designed dozens of web based applications on their Cold Fusion website.

. Website encompassing many disconnected enterprise apps through a Service-

Oriented Architecture (SOA) Architecture I implemented.

. Extensive Hardware Integration across web farm. Designed all Business

Intelligence (BI) using SQL, T-SQL, Triggers, Procedures, Cubes, OLTP,

OLAP, etc.

Reason for Leaving: My family and I decided not to move to California but

to stay in Miami, FL where our son was already in school and established

friendships. My wife decide to enter politics in Miami.

William SerGio & Co., Inc.

Chief Executive Officer (CEO) / Sole Owner

4/1977 - 8/2003

CEO & Sole Owner of this over $500 million a year TV Marketing Company

selling a wide variety of products on National TV using over 100 Famous

Celebrities I hired & directed.

My company was 50/50 partners in hundreds of companies with BILLIONAIRE

David Geller of David Geller & Associates, Inc., NYC. New York. David

Geller was famous in the mail order business because he and I literally

controlled the print mail order business in America. David owned the

remnant space (i.e., unsold ad space) in 13,000 newspapers and magazines on

99-year contracts dating from the 1940s. David Geller's cost on a full-page

ad in the N.Y. Times was $6. If you bought a full page directly from the

N.Y. Times it would $250,000. You could never make a profit at this price,

but if you paid David Geller 50% of what your ad grossed, then you would be

guaranteed a profit.

I worked with all the ad agencies in New York City taking direct response

ads that would never make a profit-and I re-worked the layouts and ad copy

using my background in Cognitive Psychology so that ads would pull as much

as 10 times more money and I have applied this knowledge and experience in

laying out thousands of full-page ads to my work in website design.

. Quicken Founder/CEO, Scott Cook, asked me to help develop & promote

Quicken. I got my friend, actor, Bill Bixby, to host an infomercial I

wrote and OWN---repeat I was the sole owner of this show-got it? I wrote

70 EDUCATIONAL PROGRAMS in C++ and bundled them with an Apple IIE computer

and I gave away Quicken as a bonus-Scott Cook gave me Quicken for FREE and

PAID me to help launch Quicken. It was the most successful infomercial

ever produced in the history of infomercials, pulling over $76 in sales

for every $1 of TV time per day.

. Designed and built inbound and owned and wrote all the software for

outbound 800 telemarketing operations in Utah, California, and Nevada.

Sued AT&T for not reporting call blockage and collected $5 million

settlement. Got federal legislation enacted to force AT&T and all phone

companies to supply a "Call Blockage Report." Orders tripled, and income

over $5 million a month for EACH infomercial.

. Installed Dialogic Boards to automate 800 order processing that increased

sales by $20 million.

. Convinced chains like Kmart, Walmart, GNC, etc. to purchase our products

for cash up front before delivery with a no return policy because

infomercial time is so effective in driving sales.

. Pioneered use of Famous Celebrities in Infomercials to market a wide

variety of products. Personally negotiated with and hired over 100 Famous

Celebrities and cut out their agents.

. Successfully developed deals with governments of Dominican Republic,

Mexico & Latin America to market my products. My wife's uncle was Joaquin

Balaguer, President of the Dominican Republic which allowed us to

socialize with leaders and wealthiest families in Latin America & Mexico.

Developed close friendships with Gustavo Cisneros in Latin America and

Emilio Azc rraga, CEO of Grupo Televisa in Mexico.

Just one of over 100 articles written about my accomplishments

[pic]

HONEY, COVER THE KIDS'S EYES! IT'S AN INFOMERCIAL!

[pic] Hawking makeup, memory tapes [pic]

and a host of other WILLIAM SCHALLERT Actor (The Patty Duke

products, brand-name stars Show). Infomercial: William Sergio's

are cashing in with Mind Over Matter. Product: Alphasonics

show-length commercials subliminal-message diet cassettes. Silly

disguised as entertainment question:

ON FIRST VIEWING, AN "I guess you don't have to be even

INFOMERCIAL may seem as consciously listening, do you?"

strange a beast as, say, a

game-show miniseries. [pic]

But these half hour-long LYLE WAGGONER Former Carol Burnett star.

hybrids of advertising and Infomercial: William Sergio's

programming, already Superstories. Product: OxyWhite tooth

familiar to late-night whitener. Arsenio-like question: "Dr.

insomniacs, are popping up Crawford, you live and work in the

more frequently in daytime city of stars---does that make you a

hours on cable and broadcast celebrity dentist?"

channels, usually as ersatz

talk shows or newsmagazines.

Stars are singing hosannas

to finance plans, car wax,

crazy kitchen gadgets, and

weight-loss systems. Why?

Mostly, it's not to bolster

sagging careers but, as an

infomercial might put it,

"to maximize hidden earning

potential."

Infomercials began in 1984,

when the government ended

its 12-minute-per-hour limit

on TV ads. Six years later,

the "shows"(for which the

infomercialist buys the

airtime) were raking in

over

$500 million a year in

sales for one

infomercialist, William

Sergio, a major producer of

celebrity infomercials.

William Sergio is the

multi-millionaire marketing

genius who is the leading

writer, producer and

director of celebrity

infomercials airing on

national television that are

raking in the big bucks.

Sergio's super successful

celebrity infomercials have

been featured everywhere

from PrimeTime with Diane

Sawyer to the Johnny Carson

Show.

Reprinted with permission, People Magazin

Contact this candidate