LORI LAMPERT
*** *** ***** **** ***********, PA *7364 ************@*******.*** 717-***-**** (H) 717-***-**** (C)
/MARKETING
SALES
A results-driven industry professional possessing verifiable, progressive growth and experience in sales & marketing, embracing the
development and implementation of strategies which accelerate profitable growth. assertive and systematic, Decision-making, problem
resolution and creative thinking skills, Able to multi-task activities with shifting priorities
C C
ORE OMPETENCIES
Account Acquisition/Retention Post-Sales Support
Outstanding Communication Skills Exemplary Customer Service
Converting Prospects to Clients Creative/Innovative Thinker
Relationship Building and Selling Contract Negotiations
Prospecting/Cold Calling Proposal Development/Presentation
OmniMedia Marketing & Optimization Alliances and Sponsorship Development
CAREER HISTORY
PHEAA, FEDERAL LOAN SERVICING - Mechanicsburg, PA 10/14-2/2/15
Handle customer questions, complaints, and status/billing inquiries with the highest degree of courtesy and professionalism i n order to resolve
customer inquiries in one call. Use web-based tools and resources to accurately resolve customer inquiries and d emonstrate the associated proficiency
in typing and grammar. Accurately process incoming correspondence and make account adjustments by following departmental procedures.
EQUINE MARKETING NETWORK – Thomasville, PA
Marketing & Communications Consultant 03/97-present
Provide individualized development, management and marketing guidance; print, website & social media development, program and event
management, sales, and advertising and sponsorship strategies and services to regional and national businesses. Current clients include Horse
Advertising Network, Holistic Horse Magazine, CH Payne & Associates, Tackroom Treasures and West Wind Kennels. Also provide
strategic alliances, ad sales, sales management, growth strategies, PR and Omni media development, etc. for small and regional companies such as the
Horse Advertising Network, Warmbloods Today, West Wind Kennels, Northwest Horse Source, Holistic Horse and USDF Connection,
Intl School of Equestrian Studies. Created and launched Stableviews, a regional, all-breed and all-discipline magazine for and about horse
enthusiasts in Pennsylvania, Maryland & Delaware.
AWARDS
Honors in General Excellence in May of 1999 and 2000 in the annual awards competition of American Horse Publications.
MID-ATLANTIC THOROUGHBRED MAGAZINE-Towson, MD 9/05 – 6/11
Advertising/Marketing
Directed the advertising sales, marketing and public relations of this regional Thoroughbred breeding and racing publication, owned and published by
Maryland Horse Breeders Association. Expanded client base by 80% by consistently delivering goal surpassing market results and ensuring complete
client satisfaction. Prospected and attained national advertising increasing revenue by $90K within 18 months. Attained sponsorships for Maryland
Horse Breeders for the Maryland Million race day as well as their annual Yearling Show. Developed marketing programs for a variety of b-to-b clients,
Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
SYLVAN LEARNING CENTER-York, PA 9/03 – 09/05
Director
Managed the day-to-day operations of a Sylvan Learning Center. Responsible for P&L controls, staffing and curriculum delivery. Selected, trained,
managed and motivated staff as required to perform center duties. Planned and participated in marketing activities and monthly events for the purpose
of community awareness. Established and maintained face-to-face relationships with outside public and private school teachers, educational specialists
and other school administrators. Monitored and tracked center revenues, expenses, and collection of fees as well as tracked center performance.
COWLES MEDIA (PRACTICAL HORSEMAN, DRESSAGE & CT MAGAZINES) – Harrisburg, PA 04/93-01/97
Publisher/Director of Business Development
Exceeded budget projections 10 out of 12 months by 10-20% each month. Closed new accounts and built a portfolio to over 2.5 M. Earned
Commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and
services. Launched the only international newsstand sales for the Horse Press in English -speaking European countries.
Advanced through a series of promotions culminating in oversight of 2 magazines and a staff of 15 professionals.
1985 -1989 Advertising Director for Practical Horseman Magazine and Performance Horse Magazine
1990-1993 Advertsing/Marketing/Communications Director for Practical Horseman Magazine and Performance Horse Magazine
TECHNOLOGY
S O F T W A R E : Microsoft Office (Word, Access, Excel, PowerPoint, Publisher) Act, QuickBooks Pro, Multiple CRM softwares. Prior experience
using Adobe Creative Suite
EDUCATION
BS Counseling Psychology/Education
CW Post College, Glen Head, NY
Willing to relocate