Sales Manager

Cassandra Bollinger

* ******* *** ● Montclair, NJ 07043 ● 973-***-**** ● ************@*****.***

Profile Business Development / Sales / Public Relations with more than 15 years of experience

building client databases as well as leading business development, public relations and account

management teams for numerous companies and boutique public relations firms, particularly

within the real estate industry.

My past experience includes all aspects of sales and public relations: client cultivation, lead

generation and relationship management, speaking and pitching daily to top-level executives or

media outlets, initiating strategic partnerships, developing content, selling at trade shows, giving

numerous online demos, conducting direct sales and cold calling.

I can perform as a Business Development Manager / Sales Account Executive, responsible

for building sales volume at a fast rate (to propel start-ups) and leading junior teams to achieve

and surpass sales goals; as a Media Lead, pitching story ideas to the entire spectrum of media

outlets, including all social media, and developing content for maximum exposure, effective

branding and proper reputation management of a product, a company, an individual.

Experience Lumentus – New York, NY – Business Development Manager

2013 Present

Lead business development and enterprise sales for a unique platform (SaaS) that provides large-scale

clients relevant content to share through social media channels. Pitch daily to mid-level and top

executives. Have closed more than half of all major technology sales for Lumentus .

SaaS: Client Cultivation / Lead Generation (pitching to CEOs, CMOs, CTOs)

Direct Sales / Strategic Partnerships

Trade Shows / Online Demos of Technology

Blogging / Cold Calling

Bollinger Consulting Solutions – Montclair, NJ – Principal

2000 2010

Owner of consulting firm providing specialized services in Publicity, Events, Copy/Content development for

corporate communications. Clients included Montclair Public Library/"The Little Read" Literary Event, Big

Truck Rock Band, Fleet Bank-Summit Bank (Merger Communications).

Story Pitching: Newspapers / Magazines / Social Media

Interview / Photo Shoot Coordination

Event Production / Concert Coordination

Account Management / Content Development for Merger Communications

DMW Worldwide – New York, NY– Account Executive

1997 2000

Supervised project teams in production of legally mandated bank merger communications. Directed

strategic and budget planning, creative and copy development. Oversaw data verification and quality

control at printer and mail house.

Collaborated with in-agency creative team while acting as lead point manager for clients, including,

American Savings Bank, Bank of America, Chase Bank, Summit Bank, US Bank and Barnes & Noble.

Client Management

Strategy / Budget / Creative / Copy / Mailing Production

Visions Marketing Strategists – New York, NY – Director Media Relations

1995 1997

Secured placement of real estate stories and coordinated interviews in print, television and radio media for

the "CENTURY 21 Real Estate of the Northeast" account at boutique public relations firm.

Story Pitching / Media Relations / Cold Calling

Client / Account Management

Led Public Relations Strategy Sessions with Leading Real Estate Professionals

MediaLink – New York, NY – Station Relations Manager

1993 1995

W ith a team of bookers under my management, arranged one-on-one interviews and satellite press tours,

wrote press releases and verbally pitched story ideas and video news release content to television stations

nationwide.

Booking Team Management

Coordination of Satellite Media Tours

Pitching Story Ideas to TV Producers / Assignment Editors / Reporters

Press Releases

B.A. Government – Smith College - Phi Beta Kappa, magna cum laude

Education

Junior Year Away Program – Columbia University - German Language Award; Big Brother/Big

Sister Program

Volunteer PTA President, Bradford Elementary School, Montclair, NJ (2006-2007)

Education Committee Board Member, Montalvo Arts Center, Saratoga, CA (2012-2013)

Interests Blog Creator/Writer of QueenBeePost, Saratoga, CA and Montclair, NJ (2012-Present)

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