Sales Marketing

*** ******** **** **, *******, AB T*H *T*

Rachel Evans ************@***.***

Phone: 403-***-****

HIGHLIGHTS

Over 15 years of big picture marketing and business development leadership spanning: channel partnerships, sales, business-to-

business technology marketing, global campaign management and strategy.

A former professional athlete, I am driven, results-focused and have a strong desire to win as part of a team.

Day to day, I work as the connective tissue between partners and internal teams ensuring successful joint business outcomes.

WORK EXPERIENCE

Western Financial Group

Director, Marketing 2015

Led team of marketing and creative professionals and hired to shift marketing culture from traditional brand focus to driving and

converting new business, while demonstrating positive ROI.

Accomplishments

Completed prioritization of 142 branch locations using quantitative and qualitative metrics to develop marketing

recommendations.

Worked with Western’s marketing agency of record, to develop demand generation strategies to drive net new business

into branches.

Responsibilities

Responsible for leading a team of marketing and creative professionals to create and execute lead generation campaigns to

support Western’s retail branch locations.

Ownership of the Western brand.

Long View Systems

Business Development Manager 2013-2015

Responsible for Long View's strategic partnerships across N orth America and leading a business development team responsible for

partner engagement, joint territory planning/go-to-market and partner marketing initiatives to support strategic sales efforts.

Accomplishments

Successfully led efforts to bridge gaps between sales, marketing, business development and solution architecture.

Implemented engagement model that improved relationships with Long View’s strategic manufacturers, including

EMC, NetApp, Cisco, VMWare, Citrix, Microsoft and HP.

Built business development organization from ground up ; including compensation plan development, reporting process

and territory plans.

Responsibilities

Oversaw partner engagement model and strategy across North America with more than 60 partners including NetApp,

HP, VMware, Citrix, EMC.

Review of business value/strategic fit/ROI and onboarding for new partnerships.

Provided market insights back to Executive team to review and evaluate partnerships.

Led business development operations; redesigned business processes, workflows, roles to support business changes.

Acted as a critical liaison to resolve conflict between manufacturing partners, Long View and customers.

Acted as primary advocate and marketer of business development services to the business.

Director, Marketing 2010-2013

Led a team of marketing and communications professionals to develop and position the Long View brand, support strategic sales

efforts and strengthen partner relations with NetApp, Cisco, EMC, Citrix VMware, VCE and HP through joint marketing planning and

execution. Planned demand generation and branding activities to support Cloud, Managed Services and Mobility Services.

Accomplishments

Presented at Cisco’s Velocity Conference in Spain, as a result of marketing innovation.

Successfully completed a corporate rebrand, including website redesign and sales tool refresh.

Developed corporate social media strategy – a 2010 launch pushed Long View ahead of competitors.

Led the team who submitted the winning application for Canada’s 50 Best Managed Companies award.

Responsibilities

Provided leadership and strategic direction for marketing strategy, brand, communications, marketing execution and events

across North America.

Developed web, stakeholder and event communication and managed public/analyst/media relations.

Acted as a key liaison between sales, business development, technical practice areas, finance and HR.

Shell

Sr. Marketing Advisor 2008-2010

As a member of a global specialized marketing team, held responsibility for developing, implementing and managing strategic

marketing, branding and communications activities to support talent recruitment objectives. Supported recruitment's

communications objectives and acted as media consultant; prepared senior management for interviews and media calls.

Achievements

Developed Shell’s recruitment marketing plan, which was used as a global best practice.

Wrote and submitted the winning application for Shell to win Canada’s Top 100 Employer award.

Responsibilities

Developed, implemented and managed strategic marketing, branding and communications activities to support talent

recruitment objectives.

Acted as media consultant; prepared senior management for interviews and media calls.

Acted as a key liaison and facilitator between multiple stakeholder groups to meet recruitment objectives and execute a

cross-country recruiting tour.

Hitachi

Marketing Manager 2006-2008

Led a team of marketing and communications professionals to position the brand, support strategic sales efforts and generate

demand for Hitachi's Identity and Access Management solutions.

Accomplishments

Successfully led brand and media relations efforts related to the acquisition of M-Tech by Hitachi in 2006.

Responsibilities

Provided leadership and strategic direction for marketing strategy, brand, communications, marketing execution and events

across North America.

Managed marketing team of 6, including the team’s day to day activities, coaching and mentoring.

Provided Hitachi’s resellers with go-to-market messaging, marketing materials and sales enablement tools.

Recruitment Manager 2005-2006

Accomplishments

Successfully filled required roles for the organization including difficult to fill technical roles.

Implemented a new recruiting procedure designed to reduce burden on Sr. Management

Responsibilities

Attract, screen and hire top quality IT and support staff roles in Calgary and Montreal.

Government of Alberta, Persons with Developmental Disabilities 2002-2005

Program Manager

Accomplishments

Successfully developed community investment guidelines based on client need.

Creatively managed the budget in times of financial instability.

Responsibilities

Led a team of social workers to provide community support funding to people with developmental disabilities.

Managed up to a $30 million budget.

Calgary Vocational Services 2000-2002

Program Manager

Accomplishments

Wrote and defended several government RFP responses; resulting in over $20 million in government contract work.

Promoted twice within a 2 year period to lead team of 15.

Responsibilities

Managed a community-based program for unemployed Alberta that provided training to re-enter workforce.

Dauphines Charleroi (Belgium)

Professional Volleyball Player 1999-2000

Accomplishments

Played on the starting line up as a new professional indoor volleyball player.

Responsibilities

Represented Dauphines Charleroi as a member of their professional indoor volleyball team.

EDUCATION Master of Business Administration (Marketing), University of Calgary, 2008

Bachelor of Science, Psychology, University of Tennessee, 1999

AWARDS/ACCOLADES

Inducted into University of Tennessee’s Athletic Hall of Fame, Division 1 NCAA (2006)

Team Captain, Women’s Division 1 NCAA Volleyball Team, University of Tennessee (1996-1999)

PROFESSIONAL DEVELOPMENT

Leadership Development Program, Long View Systems (2010 – 2014)

Sales Management Certificate, Queens University (2014)

Participated on Citrix and VMware Advisory Councils (2013-2014)

Attended and participated in sessions at Gartner IAM, Gartner Symposium, Citrix Synergy & Summit, EMC World, HP GPC,

Cisco Partner Conference, VMWare Partner Exchange and VMWorld.

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