Marketing Manager

Resume (CV) - Professional Internet Marketing Experience

Contact Information

Jayesh Pau Email: ******.***@*****.***

C/2-11, Simandhar Park Society,Near Pavapuri Bus Stand, Mobile: 91-997**-*****

GhatlodiaAhmedabad-380054 Current Location: Ahmedabad

Work EXPERIENCE:

Asst.Manager – Marketing @ Avani Cimcon Technologies Ltd. Ahmedabad

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March 2014 – November 2014 (9 Months)

Create the Marketing Programs to Develop More Brand Awareness and Generate the ROI from all the Marketing

Campaigns.

My Area of Expertise includes:

• Digital Marketing

• Search Engine Marketing

• Blogging in Travel Industry

• Corporate Branding

• Marketing Communications

• Create the Strategies of Analytics

• Create the Strategies and Campaign Management

• Social Media Marketing

• Content Optimization and Content Marketing.

PPC Manager – Aldiablos InfoTech Pvt Ltd. Sep’2013 to February’2014

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Role and Responsibilities

- Manage client adwords campaign

- create new strategy for PPC campaign

- create custom report

- generate ROI from adwords campaign

- prepare custom report of PPC projects

• implementing a successful paid-search strategy for the multiple platforms.

• Maximize the ROI of all the Paid Campaigns

• keyword analysis by industry, business, targeted GEO and trends

• creating weekly/monthly custom reports of campaign analysis

• write effective and creative ad

• Researching, planning and executing search advertising campaigns

• Keyword competitor analysis

•create strategy to develop landing pages for PPC campaign

Asst. Manager (SEO/Social Media Marketing) at Gateway Technolabs Pvt Ltd. Ahmedabad, August, 2008 – August,

2013

Responsibilities:

SEO:-

• Create new SEO Strategies, suggestion and implement in group sites and client projects to execute projects in

right direction with small team of (2-3 People)

• Technical SEO Leads to many clients and communicated with developers in ecommerce and hotel portals

• Analysis website content and content for marketing, design changes, Keyword Research on targeted audience.

Created competitors analysis reports, analyzed existing data from Google analytics.

Used organic/white-hat Search Engine Optimization techniques to generate high traffics and leads.

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Technical SEO suggestions for group sites and client projects.

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Analyze and resolving HTML code and content, navigation structure

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Identifying and implementing strategies to increase traffics through organic SEO Process

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tracking organic search rankings to increase traffics from different platforms

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Creating and reviewing regular web stats reports for various campaigns

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Research, analysis thru competitor sites and implements keywords using Google, Word Tracker and other tools.

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Backlinks analysis to get the new ideas from competitors sites for external links and other content marketing

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techniques if any.

Planning and implementing creative link building strategies to increase client's link popularity.

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Develop and implement Social Media strategies for various clients

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Conducting competitor research for each client to identify opportunities for increasing their awareness in

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targeted audience.

Suggesting content optimization strategies for clients in areas such as blogs, new services pages etc.

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Social Media Marketing:

Networking and share regular stuffs in social media platforms including Pinterest.

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increase likes in FB/twitter and LinkedIn activities like networking, groups, commenting in relevant posts to

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create company awareness.

focus in targeted audience and pages to create more awareness thru commenting and networking

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social media progress reports to clients

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Events Promotion

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Created customized profiles with all the platforms tabs in Facebook.

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Search Engine Marketing :

created and executed campaign in Google adwords, passed Bing ads professional exam, Successfully created and managed Interne

marketing campaigns that included: e-mail campaigns, banner ads, sales events like ceBIT, Gitex, e-zines/newsletters and various

promotional strategies, used to track searching tools to check and conversation ratios for paid campaigns.

Ecommerce Campaign:

created strategy according to Google Panda and Penguin Updates

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always create some good techniques to avoid duplicate products and description

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create canonical tags on similar product pages

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target social media platforms to create more product awareness and achieve targeted traffics from relevant

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audience

analyze, create and implement strategy of URL structure on product pages and meta tags content

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Worked in joomla, wordpress etc. platforms and good awareness about SEO friendly structure and plugins to

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update content and other changes.

Suggestions to client about create products according to latest trends and unique content about products.

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Provide competitors analysis reports before further move to next steps on ecommerce marketing campaigns with

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all the technical SEO recommendations and social media strategy and requirements to execute projects in right

direction.

Invest the time in online market research; create strategy and goals before start campaign.

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Understand customer behavior and create awareness in online marketing platforms thru content marketing,

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images, video etc. and trust on them.

Area of Interest:

• Organic Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Social Media Optimization (SMO) / Web 2.0

• Campaign Management

• Email Marketing

• Business Development (communication with BD team, create strategy according to requirement and plan to generate leads

from targeted area and targeted technology/Industry.)

• Web Analytic

Group Sites:-

www.gatewaytechnolabs.com

www.idh.is

www.offshoretestingservices.com

www.offshoregamedevelopment.com

Client Projects :

Industry: Gaming/Banking/Travel/shopping

Tours and holidays in Europe

And many more.

KEY COMPETENCIES AND SKILLS

• SEO (Search Engine Optimization) Strategies

• Technical SEO

• SEO Copywriting/Editing

• Keyword Research

• Social Media Optimization and Marketing (SMO/SMM)

• SEO Expert at JVP Technology (Technoworld), Ahmedabad from May, 2006 to July 2008.

JOB RESPONSIBILITIES :-

• Content Optimization.

• Keyword Analysis

• Site Structure Analysis.

• Submissions in Social Book marking

• Forum Posting work in High Traffic Sites

• link building Campaign with related category

• Blog posting with quality content and Targeted keywords

• Article Marketing

• Promotion in Business networking sites

• Press Release Marketing

Educational Background :

Diploma in Advanc Software Technology(E-DAST)- 2 yearCourse with First classin 2003 at CMC Education, Rajkot.

Personal Details

Date of Birth: 01st Jan, 1981

Gender/Marital Status : Male / married

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