PRANAY DAS
Flat No. ***, Sector – *, Dwarka, New Delhi, India 110045
(M) +91-965******* (E) ***********@*******.***
SUMMARY
Detail and solutions oriented IBM certified (COGNOS 10 BI Reports) business analytics professional with
strong interpersonal skills specializing in developing innovative solutions by facilitating discussions with
stakeholders proficiently. Recognized analytical skills in consistently delivering results in a
performance driven environment.
Additional areas of expertise include -
Business development
Creative problem solving
Critical thinking
Clear and concise documentation
Data analysis
Descriptive statistics
Predictive Modeling
Advanced statistics
Market research
Analytical Skills
Predictive Analytics - Correlation, Multiple Regression, Logistic Regression, Time Series
Analysis, Market Mix Modeling, Forecasting
Multivariate Statistics - Factor Analysis, Cluster Analysis, Discriminant Analysis
Web Analytics - Click Density, Search Engine Optimization, Conversion Rate, Visitor Session
CORE COMPETENCIES
IBM Certified Designer - COGNOS 10 BI Reports
SAS
SPSS
IBM COGNOS
BIG DATA – IBM INFOSPHERE
IBM COGNOS TM1 – FPM
MS Excel
SQL
PROJECTS
Campaign Analytics Trainee (SAS) – July – August 2014
WINOME TECHNOLOGIES – Bangalore, Karnataka
Conducted market studies to test and predict the impact of the campaign on target audiences.
Conducted campaigns using Net Response Rate, Campaign Tracking, RFM and Sample testing.
Imported customer data for customer profiling using PROC IMPORT.
Manipulated datasets using PROC APPEND.
Analyzed NRR and Post campaign analysis using purchase propensity model.
Business Analytics/Pranay Das/2
Graduate Researcher – IBM (SPSS) – February – June 2014
Evolution of resale values of sold cars
Interpretation and analysis of data from various sources like CARFAX using multiple regression.
Research Associate – Anna University – January – May 2012
Coordinate Matching of keywords over encrypted cloud data
Effectively set up the data warehouse to implement a co -ordinate matching logic to enable
powerful search using cloud computing and SQL queries.
EDUCATION
Year Qualifications
2015 Masters of Business Administration – Business Analytics (In association with IBM)
Galgotias University, Greater Noida, Uttar Pradesh
Top 10% of the batch
2012 Bachelors of Engineering – Computer Science
Anna University – Chennai, Tamil Nadu
Top 10% of the batch
2007 CBSE – Science
Sir Padampat Singhania School – Kota, Rajasthan
2005 ICSE
Saint Xavier’s School – Bokaro Steel City, Jharkhand
LANGUAGES
Fluent reading / writing/ spoken English
INTERESTS
Solve case studies in Banking, Operations, Supply Chain, Trade and Marketing Analytics
EXTRA CURRICULAR ACTIVITIES
Member - Organizing committee - National Level Technical Symposium, KITON 2011
Volunteer - Workshop - Recent developments in nanotechnology and its applications
STRENGTHS
Determination
Self-starter
Team Player
Responsible
Adaptable
Quality oriented
Proactive
Business Analytics/Pranay Das/2