Danielle Alexandra Strickland
**** ****** ***** **. *******, Nova Scotia B0P 1H0
Phone: 902-***-**** Email: ********.*.**********@*****.***
● A competitive, self-confident, results orientated individual with knowledge and experience in sales, customer service, retail,
food service, and building customer relationships.
● A team leader who consistently exceeds sales quotas at stores, business, and restaurants.
● An effective communicator, results orientated personality with a successful record of leading and exceeding sales quotas.
● Computer literate (FinalCut Pro, Avid Editor, Windows, Adobe, Apple, Microsoft Office)
Professional Experience
The Chronicle Herald Ltd.
Senior Account Executive November 2014 – March 2015
Responsible for advertising sales, tools management, maintaining sales goals, exceeding sales goals, upselling, maintain customer
base and perform cold calls, merchandising for trade shows and selling at shows, customer relationships, follow up sales call, events
and volunteer work in the community. Assess client needs, build and retain relationships within businesses and the community.
Perform quotes, give recommendations regarding advertising needs, manage payments, budgets and travel. Build sponsorship base,
find opportunities and manage various opportunities. Manage sales territory, product and manage feedback to build upon in the
future.
TC Media Corporation
Senior Account Executive March 2013 – November 2014
Responsible for advertising sales, tools management, maintaining sales goals, exceeding sales goals, upselling, maintain customer
base and perform cold calls, merchandising for trade shows and selling at shows, customer relationships, follow up sales call, events
and volunteer work in the community.
Eastlink Telecommunications
Sales Representative August 2012 – March 2013
Responsible for sales, cash management, maintaining store goals, exceeding store goals, upselling RGUs and high value add-ons
and low value add-ons, maintain store front, cleaning and merchandising, customer relationships, follow up sales call, events and
volunteer work in the community.
Wilsons Fuel Company – Tantallon, Spryfield July 2011 – August 2012
Assistant Manager, Sales Leader
Responsible for day to day operations, ordering, scheduling, training, store image, inventory, cash and shortages. I determine daily
stock needs, interact positively with customers,vendors, and sales representatives. I check and monitor all shipments coming to the
store, including fuel, I also help to maintain store inventory and reduce waste. I am also responsible for ensuring staff adhere to
company policies and procedures. Promoted store credit card and was responsible for signing up various businesses and maintaining
positive business relationships. I am responsible for promoting store specials, upselling, store sales and all round good customer
service from the staff and myself. I help to create a positive working environment and help come up with strategies to boost store
sales and improve customer service. I helped make such an improvement in my first store, I was transferred to help raise sales and
litres for the Spryfield store. Reason for leaving – job opportunity with Eastlink in my hometown.
Muir Murray Estate Winery – Wolfville, NS July 2009 – March 2013
Events/Market Sales Person
Responsible for setting up, tearing down, wine tastings, sales, inventory, cash, credit cards and training other event employees. I
have experience setting up and tearing down for trade shows and markets. Conducting wine tastings and selling wine to customers
and possible licensees. Also, have conducted tastings at the NSLCs. More than capable of handling cash, credit card transactions
and training other employees for events, markets or trade shows. Worked at the winery when they have been short-handed as well.
Capable of dealing with all personalities and difficult customers. Enjoy local wine and beer!
Home Outfitters, Dartmouth Crossing Sept 2009 – July 2011
Supervisor, Cashier, Merchandiser
I have excellent management skills, have been trained for supervising a cash office, worked as a cash supervisor and was in charge
of the cash and all cashiers. I have reset stores, can follow a planogram, have created planograms. I re-worked the wedding registry,
managed a wedding registry, and worked as a wedding registrant. I have dealt successfully with brides and grooms, attended
wedding shows and promoted the business. Occasionally delivered mixed up merchandise to stores and customers. Responsible for
waiting on customers in the store, stocking shelves, merchandising displays, working cash register, taking cash, Visa, Mastercard,
debit and balancing cash at the end of my shift. Received lay-off notice due to the HBC being sold and this store is slated for being
made into a Target, so they are cutting back on staff.
Education
NSCC Waterfront Campus Radio and Television Arts Program – 2007 to 2010
Northeast Kings Educational Center – Graduated in 2007 with a Nova Scotia High School Completion Certificate
Extracurricular Activities
Chair of Health and Safety Committee at TC Media
Organize staff outings
Mud Hero – Fundraiser for Cancer Research
Helped Organize We Walk Day for Heart and Stroke Foundation
Tribute To Fallen Heroes Softball Tournament
Government of Nova Scotia - Worked as an intern with many educational videos, commercials, corporate videos, and radio spots.
Eastlink Television – I worked on various projects with the Eastlink Television Crew, Christmas Miracle, Mooseheads Hockey
games, and much more.
So You Think You Can Dance Canada - Internship for the show on CTV
Best Female Student Producer 2010 - Award from the Broadcast Educators Association of Canada
IIHF Men’s World Hockey Championship 2008 - Worked as a Media Liason to TV and Radio Networks and athletes
Northeast Kings Educational Center News (NKEC News Crew/Bolt News Network)
Northeast Kings Educational Center – Students Council
President of Dance Committee
NKEC Improv Club -2001 - 2007
NKEC Dinner Theater- 2001 – 2007
Acadia University Youth Choir – both as a chorister and student conductor 1998 – 2005
NKEC Drama Club -2001 – 2007
NKEC Robotics Team -2005 - 2007
NKEC Band – 2001 – 2007
Private Piano and Voice Lessons – 1995 – 2005
Volunteer for Red Cross at Noggins Corner Farm – Haunted House, Haunted Hayride, and Harvest Corn Maze
HBC Foundation – Volunteer time to do BBQ’s, fundraising, Spirit Committee
Internship at Annapolis Valley Radio, Government Nova Scotia Media Production Team, CTV, and Eastlink Television Corporation
References
Available upon request.