Jim Velasquez
Business Development ** Years SALES PROFESSIONAL
Accomplishments 925NW 975H AVENUE UNIT 203, MIAMI, FLORIDA • acpevb@r.postjobfree.com • 786-***-****
Senior Level Key Account PROFESSIONAL EXPERIENCE
Manager Accounts:
Colombina USA March2014-Present
Business Development Manager
Responsible for developing and executing account specific strategies & profitability, formulating
strategic sales plans on a yearly basis and reviewed quarterly to include the following: profi t, sales,
distribution, pricing and new product introduction. Manage and become a strategic liaison directing the
activities of an organized broker sales network within sales areas.
Development coordinate trained and motivates sales team within assigned sales areas via a broker
network maximizing profits within all trade classes; selling, distribution and marketing sales
objectives for all company products, efficiency and productivity. Work across all spectrums of the
candy trade: grocery, C & G, Food service, distributors and wholesale.
Manage promotional and trade programs for all assigned accounts to achieve $7 million dollar sales while
maintaining within budget guidelines.
Special Training Tool
Conduct periodical field meeting with brokers sales personal to keep informed on all matters pertaining to
Accelerated Analytics Expertise
sales, promotions, goals and personal inlvolment with attend headquarter calls with brokers.
Goya Foods, Inc. June2008-Feb 2014
Wal-Mart Retail link Platform
Internet based tool by Wal-
Senior Key Account Manager
Mart allows Ad -hoc POS
• Maximizing 10+ years CPG Food & Beverage Sales, for the world's most prolific #1 Hispanic
reporting tool to drive Sales
brand Goya. Responsible for account management (i.e. Stop and shop, Target, save A Lot, Kmart, and the
o Category Management
world's retail giant Wal-Mart)
o Consumer Insight
o Replenishment Inventory WALMART 2008- 2014
Management
• Principle negotiation member, advisory actions relating to Wal-Mart for USA Goya
o Planning & Forecast
Dept. 92-91 brand’s business sales objective along with its overarching strategy with Senior
o Advanced Retail Link Management Team & Execution;
Analytics
Business Development national store count growth from 900 stores to 1,300 stores via DSD generating
incremental sales of $9.5 million (14%) with annualized sales of $76 Million POS FY2011
outperforming the US average in share & volume among Ethnic Latino food suppliers to Wal-Mart “10% comp
Demand Tec Solution
storesales”.
C loud-based apps to support
price, promotion, assortment,
Special Projects: DEPT91 FROZEN. Led all Sales planning role out, including strategic planning,
shopper insights, deal
partnership negotiations, state of the business updates & reporting and budget management. Success in this
management, trade planning
project resulted additional 300 Stores with frozen food via DSD execution mid-May 2012
o Advanced deal management
Utilize retail link data to conduct post event analyses to impact promotions, gain COMAC displays
o Promotion performance
analyzer while optimizing same store sales lift avg 60% monthly on key selected display items.
Responsible for accurate Item forecasting, business planning, administrative issues, seasonality,
trending analysis and cost of business management.
Field visitations sales line business reviews with Operations store managers, Regional
Target
merchandise manager, Regional Director of Food, Regional General Manager Vice President,
Online website vehicle to
communicate business-
Developed annual Strategic Hispanic Marketing Plan (Including Data Analysis, Opportunity ID &
critical information to
Strategic Implementation).
partners.
New item
AHOLD- STOP AND SHOP 2011-2014
Price verification analytics
• Identified growth opportunities for the organization, as part of an annual Business Development Plan,
Profitability
then managed against a significant budget & P&L for 2 division. Developed ROl modeling tool for
File maintance
client
Contract deal management utilizing “Demand Tec solutions”, for FY2011 18% contribution
($4Million) to bottom line P&L $35 Million POS
SUPERVALUE- SAVE A LOT 2008-2014
Manage $16 Million business with Save a lot servicing 205 stores DSD/3 Distribution centers replenishment
(Williamsport, West Coxsackie, Austinburg) with annual growth $3.8 million “3%”via warehouse program store
assortment, develop planograms, promotion activity, and new items.
Core Competencies Continue pg.2
Business Development
SALES PROFFESIONAL acpevb@r.postjobfree.com
Account Leadership
Brand Strategy
Retail / Shopper Marketing
Public Relations / Cause Marketing
Anything Multicultural
United Natural Foods (“Millbr ook”)
Public Speaking, Jan2007-Jun 2008
Leadership Development & Training
Ethnic Hispanic food Buyer
Professional Groups • Hispanic Category advisor Managing procurement and forecasting orders/reorders assigned product
assortment from manufacturers to appropriate warehouses, to maximize service level, turns and gr oss
profit requirements. Negotiate pricing with vendors; ensure accurate pricing information in Millbrook
systems. Recommend item assortment and appropriate plan-o-grams, managed in stock and forecasting
replenishment system.
Demand Planning & Forecast monitor daily 8,000 sku ordering into 4dc’s, monitoring forecast outlook to
assure 90%+ in stock service level.
Negotiate Pricing work with suppliers to leverage and push for best pricing and terms.
Boston Food Imports, I nc 2001 -Jan2007
Managing Sales, Owner
Education & Proficiencies • Small start-up venture which core focused was importing leading ethnic Hispanic brand from Latin
• Bentley University, Waltham, MA America partner with Nestle Ecuador, Mahler, Delfrutal, Picamas, Ya Esta from Guatemala. Importing
May 2001, Bachelors of Science Economics/Finance into USA warehousing and distribution to small bodegas in the R.I, MA, CT, NY stores
Founded, developed, executed, and managed a comprehensive business encompassing integrated marketing
initiatives designed to penetrate and growth target ethnic Hispanic shopper.
Coordinated logistics important documentation and necessary food facility registration, work with clearance
brokers to assure containers met requirements and entered USA.
• Harvard University Extension, Cambridge
Managed internal financial operations $1.6million, lead direct forward budget planning, negotiated letter of credit
May 2003, Certificate of Special Studies in Administration
as well as all payment terms, payroll, hire/fire employees
& Strategic Management
Fluent 100% Spanish- Born in Colombia, Medellin