Marketing Sales
Resume:
THERON
ANDREWS
Quail
Run
Road,
Sherman,
TX
75090
Mobile:
206-
778-
6015
*************@*****.***
MARKETING
&
ADVERTISING
EXECUTIVE
Strategic,
innovative,
and
results-
oriented
leader
with
proven
leadership
and
communication
skills
and
experience
managing
staffs
of
up
to
40,
budgets
of
up
to
$80
million,
and
both
in-
house
and
agency
creative
resources.
Areas
of
expertise
include:
Print,
Radio
&
TV
Search
Marketing
Search
Engine
Optimization
Creative
and
Media
Customer
Loyalty
Programs
Branding
&
Identity
Strategic
Planning
Acquisitions
Organic
Store
Growth
Omni
Channel
Comm.
Infrastructure
Development
Direct
In-
Store
Visual
Display
E-
Commerce
Market
Research
PROFESSIONAL
EXPERIENCE
BRIERLEY
AND
PARTNERS,
Plano,
Texas
Apr.
2013
–
Feb.
2015
“The
Best
of
Everything
in
the
World
of
Loyalty
and
CRM”,
Brierley
is
a
privately
owned
agency
specializing
in
Customer
Loyalty
programs.
Recruited
by
Jim
Sturm,
CEO
and
Bill
Dandy,
CCO.
Senior
Vice
President
of
Account
Services
(Report
to
President/CEO)
Key
Accomplishments:
Head
of
account
teams
for
Hertz
Rent
A
Car,
MoneyGram,
Hilton
Hotels,
Rent
A
Center
and
Expedia.
Responsible
for
total
staff
•
for
all
accounts
of
approximately
40
FTEs.
Managed
London
office,
originally
put
in
place
to
service
Hertz
account
globally.
This
office
consists
of
a
total
staff
of
6,
•
including
account
management,
accounting
and
delivery
resources.
Lead
strategic,
operational,
and
financial
performance
of
key
travel
and
financial
services
accounts.
•
Ensured
quality
delivery,
effective
processes,
client
satisfaction,
and
achievement
of
strategic
recommendations
for
CRM,
•
Loyalty,
and
Single
View
of
the
Customer
(SVOC)
solutions.
Responsible
for
annual
revenues
of
approximately
$14
MM,
and
incremental
annual
growth
of
+15%.
•
Engaged
in
program
design,
strategic
program
recommendations,
communications
planning,
and
technology
product
evolution
•
for
our
clients’
customer
engagement
efforts.
BARTELL
DRUGS,
INC.,
Seattle,
Washington
Jan.
2011
–
April
2013
The
oldest
family
owned
drugstore
chain
in
the
country,
Bartell
Drugs
has
60
locations
in
the
Puget
Sound
area.
Approximate
2012
Revenue:
$450
million.
Recruited
by
a
private
executive
search
firm.
Vice
President
of
Marketing
(Report
to
CEO)
Key
Accomplishments:
Completely
redesigned
bartelldrugs.com
site
to
simplify
customer
experience
and
align
with
brand
identity.
Enhanced
•
functionality
of
site
to
allow
online
prescription
refills,
and
to
provide
health
and
wellness
information
directly
to
the
customer.
Redesigned
store
signing
program
to
align
with
new
branding
look
and
feel,
along
with
an
entire
redesign
of
the
price/item
sign
•
program
with
the
goal
of
increasing
conversion
at
the
shelf
edge.
Refocused
branding
to
ensure
Bartells
was
building
awareness
and
loyalty
with
younger,
“Millennial”
customers,
without
•
alienating
the
existing
“Baby
Boomer”
customer
base.
This
included
building
a
significant
presence
in
Social
Media,
including
Facebook,
and
Pinterest.
Laid
groundwork
for
the
launch
of
a
customer
loyalty
program,
using
GoThink!,
an
agency
based
in
Houston,
Texas.
Program
•
was
completely
developed
and
ready
to
roll
out
as
of
December
2012.
Oversaw
all
traditional
media,
including
a
52-
week
program,
weekly
radio
advertising,
and
seasonal
television.
•
Supervised
staff
of
5,
and
managed
a
number
of
outside
resources,
including
Media
Buying
and
Public
Relations
agencies.
•
ANDREWS
CONSULTING,
Seattle,
Washington
Aug.
2008
–
December
2010
Senior-
level
marketing
consultant
for
retail
and
manufacturing/supply
side
customers.
Owner
Active
Client
List:
Ecohaus
–
Retained
by
Rik
Tokuno,
former
President
at
Car
Toys
Seattle
Bank
–
Retained
by
Katie
Henry,
former
colleague
at
iFloor
Borders
Books
–
Retained
by
Bill
Dandy,
former
supervisor
at
Michaels,
Famous
Footwear,
and
Mattress
Firm
Vident
–
Retained
by
Andy
Klein,
former
colleague
at
HomeBase
iFLOOR
INC.,
Tukwila,
Washington
Nov.
2007
–
Jul.
2008
At
the
time,
the
largest
online
retailer
of
flooring
products
in
the
U.S
.
with
36
brick
and
mortar
locations
in
22
states.
Projected
annual
sales
volume
of
approximately
$80
million
in
2008.
Recruited
by
CenterStone,
an
executive
search
firm.
Chief
Marketing
Officer
(Report
to
CEO)
Key
Accomplishments:
Complete
redesign
of
ifloor.com
site
to
simplify
customer
experience
and
align
with
brand
identity.
Organized
extensive
•
product
and
installation
experience
resident
on
previous
site
to
increase
ease
of
access
and
build
trust
with
customers.
Implemented
customer
profiling
and
segmentation
using
Claritas
PRIZM
and
launched
targeted
direct
program
that
drove
•
significant
incremental
sales
to
brick
and
mortar
and
e-
commerce
alike.
Began
process
of
branding
in-
store
to
translate
online
brand
experience
to
brick
and
mortar.
Main
focus
–
building
trust
with
•
customer
that
iFloor
was
“THE
expert
solution
to
all
flooring
needs”.
Supervised
staff
of
8,
including
remote
employees
in
the
Philippines,
managed
annual
budget
of
$10
million.
•
MATTRESS
FIRM
LLC.,
Houston,
Texas
Jul.
2006
–
Nov.
2007
The
largest
retailer
of
sleep
solutions
in
America,
with
more
than
400
locations
in
23
states
and
32
markets.
Annual
sales
volume
of
approximately
$500
million
in
2007.
Recruited
by
Bill
Dandy,
former
supervisor
at
Famous
Footwear
and
Michaels.
Vice
President
of
Marketing
&
Advertising
(Report
to
SVP
Mktg.)
Key
Accomplishments:
Developed
and
launched
rebranding
efforts
designed
at
transforming
the
company
from
a
position
based
solely
on
price
•
promotion
to
a
position
of
selling
Sleep
Solutions,
by
building
awareness
of
how
a
better
night’s
sleep
directly
impacted
one’s
health
and
quality
of
life.
Translated
this
brand
position
to
stores
via
in-
store
television
network
and
point
of
sale
materials.
Complete
redesign
of
mattressfirm.com
site
to
align
with
brand
position.
•
Successfully
integrated
3
acquisitions
within
a
4-
month
window,
adding
50
stores
to
the
chain
and
taking
on
operational
•
aspects
of
their
stand-
alone
marketing
programs
while
transitioning
to
the
Mattress
Firm
name.
Supervised
staff
of
7,
managed
annual
budget
of
$53
million.
•
WESTSIDE
GUITARS,
INC.,
Seattle,
Washington
Dec.
2005
–
Jul.
2006
An
online
musical
instrument
retailing
business,
selling
vintage
and
quality
imported
guitars.
Owner
CAR
TOYS,
Seattle,
Washington
Aug.
2001
-
Dec.
2005
The
largest
independent
specialty
mobile
electronics
and
wireless
chain
in
the
United
States.
55
locations
and
ecommerce.
Annual
sales
volume
of
approximately
$200
million
in
2005.
Recruited
by
private
retained
search
firm.
Senior
Vice
President
of
Marketing
&
Advertising
(Report
to
President/CEO)
Nov.
2001-
Dec.
2005
Vice
President
of
Marketing
&
Advertising
(Report
to
CEO)
Aug.
2001-
Nov.
2001
*Promoted
to
Senior
Vice
President
Key
Accomplishments:
Contributed
to
30%
top-
line
growth
in
revenue
from
2001-
2005
as
head
of
marketing
by
re-
developing
the
brand
identity
of
•
the
company
from
a
position
based
solely
on
price
promotion
to
a
position
of
being
“THE
Trusted
Experts”-
the
people
who
could
help
sort
out
the
confusing
world
of
wireless
phones,
and
the
ones
you’d
trust
to
install
a
complex
mobile
entertainment
system
in
your
vehicle.
Implemented
advertising,
featuring
chain
wide
newspaper
inserts
which
delivered
20%
comp
store
increases.
•
Redeveloped
and
re-
launched
cartoys.com,
delivering
a
325%
increase
in
top-
line
revenue
in
2003.
Continued
growth
of
online
•
channel
by
900%
in
2004
by
implementation
of
paid
search
marketing.
(Site
delivered
approximately
10%
of
total
company
bottom
line
profit
in
2004.)
Supervised
staff
of
15,
managed
annual
budget
of
$18
million.
•
FAMOUS
FOOTWEAR,
Madison,
Wisconsin
May
1997-
Jul.
2001
Branded
Footwear
retailer
with
over
900
stores
nationwide
and
$1.1
billion
in
revenue.
Division
of
Brown
Shoe
Inc.
Recruited
by
Bill
Dandy,
former
supervisor
at
Michaels
Arts
and
Crafts.
Vice
President
of
Marketing
&
Advertising
(Report
to
President/CEO)
Apr.
2000
-
July
2001
Director
of
Target
Marketing/
Internet
Development
(Report
to
SVP
Mktg)
Jan.
1999
–Apr.
2000
*Promoted
to
VP
of
Marketing
and
Advertising
Director
of
Advertising
(Report
to
SVP
Mktg)
Jan.
1998
-
Jan.
1999
Director
of
Advertising,
Business
&
Media
(Report
to
SVP
Mktg)
May
1997
-
Jan
1998
Key
Accomplishments:
Contributed
to
38%
top-
line
growth
in
revenue
from
$800
million
in
1997
to
$1.1
billion
in
2001.
•
Built
Celebrity
Club
Customer
Loyalty
program
from
3.5
million
members
in
1999
to
8.5
million
in
2001.
Leveraged
customer
•
and
sales
data
to
develop
site
selection
model
for
Real
Estate
and
build
assortment
planning
for
Merchants.
Transformed
brand
from
focus
on
price
promotion
to
a
position
as
the
“One
stop
shop
for
all
Mom’s
quality,
branded
footwear
•
needs”,
targeting
largely
female
customer
base.
Rebuilt
marketing
department,
changing
focus
from
small,
local
store
efforts
to
a
more
traditional
Retail
marketing
focus
•
featuring
chain
wide
inserts
and
ROP
supported
by
broadcast
TV
during
key
holiday
periods.
Launched
e-
commerce,
delivering
$5
million
in
revenues
in
first
full
year.
•
Supervised
staff
of
35,
managed
annual
budget
of
$40
million.
•
MICHAELS
STORES,
INC.,
Irving,
Texas
Apr.
1995
–
Apr.
1997
Nationwide
arts
and
crafts
retailer
with
450
stores
and
$1.3
billion
in
annual
revenue.
Recruited
by
Kenzer,
an
executive
search
firm.
Director
of
Creative
&
Production,
Marketing
&
Advertising
Division
(Report
to
Vice
President,
Marketing)
Sept.
1995-
Apr.
1997
Manager
of
Business
Administration,
Marketing
&
Advertising
Division
(Report
to
Vice
President,
Marketing)
Apr.
1995
–
Sept.
1995
*Promoted
to
Director
of
Creative
and
Production
Key
Accomplishments:
Managed
in-
house
creative
and
production
team
responsible
for
weekly
program,
including
chain
wide
inserts
and
ROP.
•
Responsible
for
Michaels
of
Canada
and
Michaels
of
Puerto
Rico
marketing
programs.
Launched
first
website,
Michaels.com,
focused
on
driving
customers
to
stores
and
increasing
average
ticket.
•
Supervised
staff
of
13,
managed
annual
budget
of
$80
million.
•
HOME
BASE,
Irvine,
California
Apr.
1989
–
Mar.
1995
Regional
Big
Box
Home
Improvement
chain
with
80
stores
and
$1.6
billion
in
annual
revenue.
Production
Manager,
Advertising
Division
Production
Supervisor
Advertising
Coordinator
Previously
worked
as
a
Department
Mgr.
at
Robinson’s
(1988-
89)
and
an
Executive
Trainee/Dept
Mgr.
at
Bullock’s
(1987-
88)
EDUCATION
UNIVERSITY
OF
CALIFORNIA
AT
BERKELEY
Berkeley,
California
Bachelors
of
Arts,
English
Literature,
May
1987
Contact this candidate