Manager Marketing
Resume:
Erica Zlatsin Fierman
********@*****.*** 914-***-**** www.linkedin.com/in/ericazlatsin Waltham, MA
Summary
I believe that marketing can tell a story–a story that resonates with the reader and makes them aspire to a
greater sense of self. It is this type of marketing that builds customers for life, and it is this that drives my
own passion for what I and my team do everyday. In 2014, I joined Cristcot to lead the development of
online and offline marketing programs. I brought my industry expertise and team-building skills to turn a
struggling product launch into a success story with month-over-month sales growing by 25% for six
consecutive months.
Experience
Cristcot Inc., Concord, MA August 2014 – Present
Manager, Marketing Communications
o Responsible for planning and executing:
• Marketing roadmap for communications, advertising, speaking engagements and tradeshows
• Redevelopment of the company website, resulting in a 25% month-over-month sales increase for
six consecutive months
• Alignment of communications and multichannel marketing programs with company goals in order
to effectively target prospects
• Multichannel marketing campaigns via: email, direct mail, website, blogs, press releases, use
cases, brochures, presentations, videos, webinars, lectures, display and print advertising
• Market segmentation to enable Cristcot to deliver relevant user experiences
• Implementation of marketing automation workflows for customer and prospect lifecycles,
including shopping cart abandonment, transaction messaging, and value added communications
• PPC, SEM, SEO, display and print advertising strategies to drive sales
• Customer retention program using an online community that promotes value added content
related to health and wellness topics
• Process for analyzing and reporting campaign metrics to show ROI and enable further
optimization of marketing strategies
o Present marketing strategy during quarterly board of directors meeting
o Develop new and support existing retail, vendor, and publisher partnerships
Neotys, Waltham, MA April 2014 – August 2014
Manager, Web Marketing
o Planned and executed programs and campaigns through a broad range of digital marketing channels
o Translated business goals into digital marketing objectives by creating and communicating key
messages across website, email campaigns, ad campaigns, press releases, SEO, SEM
o Advanced marketing automation strategy using Marketo and Salesforce
[x+1], New York, NY April 2012 – April 2014
Senior Manager, Marketing Communications
o Spearheaded efforts to get recognized by Forrester, resulted in [x+1] becoming recognized as a Data
Management Platform (DMP) leader
o Responsible for corporate marketing by delivering value propositions and positioning strategy
o Responsible for writing copy for internal and external communications, defining key objectives and
messaging for all ad campaigns, webinars, events, whitepapers, case studies and site pages
o Developed and executed marketing campaigns to accelerate and drive revenue, implemented
ongoing marketing programs that drive engagement, and educate customers and prospects
o Managed research with analysts from Forrester, Gartner, Winterberry Group, IAB and eMarketer
o Served as Editor-in-Chief, maintaining editorial content for weekly blogs and monthly newsletter
o Revamped and launched company website twice
o Responsible for driving a dynamic web presence – ensuring pages are compelling and consistent
o Handled invoicing, budget management and negotiated media buys
o Promoted from Marketing Manager to Senior Marketing Manager after 10 months of start date
o Reported to the CMO and CEO, while managing marketing coordinator and two interns
Erica Zlatsin-Fierman
********@*****.*** 914-***-**** www.linkedin.com/in/ericazlatsin Waltham, MA
thebigword, New York, NY July 2011 – April 2012
Global Marketing Coordinator
o Responsible for writing communications for webinars, press releases, e-newsletters, website
o Established procedures to improve communication & workflow to support products and services
Meltwater News, New York, NY March 2010 – July 2011
Client Relations Account Manager
o Recognized by upper management for achieving $850k sales in my first year
o Developed and led monthly workshops to strengthen employee knowledge of marketing and sales
strategies
Art & Industry LTD, New York, NY May 2009 – May 2010
Marketing Coordinator
o Designed, developed and implemented email marketing campaigns
o Created advertisements for NY Magazine, Modernism Magazine and Vintage & Modern
Technical Skills
Mac OS X, Windows XP/7, Microsoft Office, Adobe Creative Suite, WordPress, HubSpot, Marketo,
Constant Contact, MailChimp, Silverpop, HTML, Google Analytics/Adwords, Salesforce
Recognitions
Presented with “Outstanding Website and Marketing Automation Launch” from Neotys, July 2014
Presented with “Most Passionate about the Business of the Year Award” from [x+1], December 2013
Education
Quinnipiac University, Hamden, CT (2009)
B.A. in Public Relations and Marketing; Dean’s List GPA (3.52)
2
Contact this candidate