William J. Froelich

** ******** **.

Union springs, NY 13160

Cell: 315-***-****

e-mail: acp9nh@r.postjobfree.com

Curriculum Vitae

Skills:

# Management

# Operations

# Development

# Marketing

# Market Analysis

# Branding

# Public Relations

# Advertising

# Sales

# Customer Service

# Customer Relations

# Graphic Design

# Publishing

# Copy Writing

# Promotion

# Fundraising

# Event Planning

# Trade Show Marketing

# Seminar Presentation

# Sales Presentations

# Public Speaking

# Materials Management

# Logistics

# Procurement

# Property Management

# Budget Development

# Account Receivable

#Accounts Payable

# Human Resources

# Business Start-up

# Business Restructure

# TEAM Development

Computer Skills:

# Microsoft Office -2010

# Word

#Outlook

# Excel

#Power Point

#Publisher

# Adobe In-Design

# Adobe Pagemaker

# Quick Books-2015

# TAM Retail/Inventory

# Gym Assistant

Continuing Ed Units:

Effective Speaking and

Human Relations 9/79

Material Management 5/79

Logistics Management 9/81

Labor Management 5-6/83

Professional Sales Skills 6/86

Medical Gas Transfilling

Safety 11/86

Ostomy & Wound

Management 7/87

Enhanced Living 6/91

Medication-Rules &Regs5/00

Food Handlers Course 4/00

HIV/AIDS-Hepatitis Reg. 8/00

Infection Control 8/00

Risk Management,

Insurance Crisis & Solution

Protecting the Facility 2/01

Tips & Tools for Retaining

Effective Employees 6/01

Spot Substance Abuse 10/01

Medication Assistance 1/02

ALF CORE Update 4/02

What Goes to Court 4/02

Food Safety Manager 8/02

Personal Training Update 5/13

Hobbies:

-Photography

-Graphic Design Gourmet Cooking Healthy Baking

-Fitness

-Home Remodeling Gardening Landscaping

Objective:

Business Manager with extensive experience in achieving profitable sales growth in the Senior Healthcare Industry, seeking to expand business growth through innovative marketing techniques.

Career History:

Interim Business Manager 9/1/2014 – Present

-Union Springs Academy ~ New York Conference

40 Spring St., Union Springs, NY 13160

Tel: 315-***-**** / Fax: 315-***-****

Business Manager for Operations of 260 acre/300 unit Campus

Managed Accounts Payable, Accounts Receivable, Payroll and Human Resources

Increased donations through Philanthropy and Marketing

Decreased AR by implementing collection program

Reduced AP Deficient by 90%

Designed new Collateral Materials

Developed Industrial program for student labor

Manager 7/1/2011 – 8/29/2014

– Pacific Press Publishing Association Retail Division

1350 N. Kings Rd., Nampa, ID 83687/PO Box 5353 Nampa, ID 83653-5353

Tel: 208-***-**** / Fax: 208-***-****

Adventist Book Center~ Hamburg, serving Allegheny East, New York and Pennsylvania Conferences, 2359 Mountain Road, Hamburg, PA 19526

Managed Retail/Wholesale Book and Nutrition Retail/Wholesale Distributor

Distribution of 2.5 Million in Annual Sales.

Expanded market via seminars, community events and expos promoting new products in tri-state/conference territory. Increased customer base by 35%, streamlined delivery process, trained Interns and sales staff, developed new streams of income via internet sales and marketing to increase sales by 20%.

Owner/General Manager 2/15/2006 – 6/1/2011

Body One Fitness Club, Inc., 12355 SW County Road 769 - B, Lake Suzy, FL 34269

Managed facility’s daily operations, sales, marketing, personal training, and aerobics instructor for 1100-plus-member-base health-fitness facility.

Motivated members to reach fitness goals, event planning, health seminar presentation, collateral material development.

Developed 3-Level Senior Aerobics Fitness Program to accommodate fitness needs of senior members following rehab.

Organized TEAM of health care professionals to facilitate community health seminars via churches, community centers and fitness centers. Increased membership base 267%.

Executive Director/Contract Administrator 1/2/2002 – 1/1/2006

EdenTrace, LLC, 26629 Barranquilla Ave., Port Charlotte, FL 33983

Administrator on Contract with Multiple Assisted Living Facilities.

Restructured failing assisted living facilities. Redecorated/Remodeled facilities, designed new Collateral Marketing Materials, developed new Marketing Plans, modified budgets, and managed multiple properties. Presented Senior Seminars.

Sold out to 100% Occupancy for Corporations to sell as profitable facilities.

Chief Operations Officer

4/1/2000 – 1/1/2002

NPR, Inc. Premier Retirement Communities, 4950 Pocatella Ave., North Port, FL 33942

Oversee Daily Operations of Multiple Corporate Assisted and Independent Living Facility Properties.

Development of new turn-key 120- unit facilities, Supervised Staff of 35 per facility in all departments: Administration, Marketing, Activities, Food Service, Housekeeping, Maintenance.

Developed Branding, Collateral Materials for Marketing, Advertising, Website Development, Logo, Corporate Payroll, Billing, AR/AP, Risk Management.

Oversight of construction, selection and acquisition of furniture and décor.

Market competition analysis, developed tactical marketing plans and localized price strategy. Increased referrals via developed rapport, nurtured relationships with residents, families and community.

Significantly reduced operating budgets in established facilities by 25% and increased occupancy by 35%, filled new facilities to 100% occupancy.

Director of Community Relations and Development

3/1/1997 – 3/20/2000

Adventist Health and Retirement Center (Owned and Operated by the Greater New York Conference of Seventh-day Adventist), 2781 US Route 9, Livingston, NY 12541

Developed and implemented marketing plans for continuing-care retirement community (Skilled Nursing and Rehab Facility, Adult home and Independent Living Community).

Developed facility brand, concepts and collateral marketing materials, advertising campaigns, networking and event planning.

Promoted facility via public speaking in churches throughout conference, health fairs, multi-media community health and lifestyle seminars.

Developed fundraising to begin new facility project via a “Buy a Brick” campaign. Editor and publisher for fundraising newsletter.

Increased Medicare days by 20% and private pay residents by 25% through strategic marketing efforts. Increased referrals via rapport and nurtured relationships with residents, families and community.

Director of Operation and Marketing

10/1/1993 – 2/17/1997

NPR, Inc. Premier Retirement Communities, 4950 Pocatella Ave., North Port, FL 33942

Opened new turn-key 120- unit facility, growing staff of 12.

Managed Daily Operations of Assisted Living Facility. Marketing, Activities, Food Service, Housekeeping, Maintenance Departments.

Designed Collateral Materials for Marketing, Advertising, Website Development, Payroll, Billing, AR/AP, Risk Management. Market competition analysis, developed tactical marketing plans;

Developed localized price strategy. Edited and published retirement health and info book as community marketing project sponsored by local advertising.

Marketing and Sales efforts sold out new independent and assisted living retirement units. Increased referrals via developed rapport, nurtured relationships with residents, families and community. Maintained new facility at 100% occupancy.

Education:

Business Administration and Marketing, Masters, Life Experience Degree, Glendale, 5/2005

Business Administration and Marketing, BA, Triton College, 5/1978

Certifications:

Certified Personal Trainer/Group Trainer/Aerobics, ACE, AFFA, ISSA, NASM, SCW Fitness Ed 5/06

Certified Health Coach, Health Coaching University, 12/09

Healthy 100 Trainer/Health Coach, Adventist University of Health Sciences/Florida Hospital 2008

Florida Real Estate Sales Associate Course, Ed Klopfer School of Real Estate 4/2004

Assisted Living Admin., CORE, University of South Florida Agency for Health Care Admin. 12/2001

Assisted Living Administrator's Cert., American College of Health Care Administrators, 8/1995

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