Sales Management
Resume:
Alejandro Rivera. MBM
www.linkedin.com/in/alejandroriverac
PROFESSIONAL SUMMARY
Innovative business minded, service oriented and proactive bilingual professional with broad strengths in marketing, sales, and business administration with 9 years of experience working with Latin America and Europe. Knowledgeable and resourceful Business specialist with experience in the following areas: Collecting and analyzing data to evaluate existing and potential product and service markets; presented business solutions that have resulted in key market share increase, and new growth opportunities in untapped markets. These Skills are reinforced by known for working collaboratively with cross-functional teams, streamlining processes and exceptional customer service that contributes to bottom line performance and profitability.
EDUCATION
Camilo Jose Cela University, Madrid, Spain
Master of Business & Management
2007 - 2008
Florida International University, Miami, Florida
Bachelor of Business Administration
Double major: International Business and Marketing
2001 - 2006
San Martin University, Bogota Colombia
Finance and International Relations program
1997 – 2000
College of Management, Tel-Aviv, Israel
International Marketing and communication Diploma program
June 1998 – December 1998
PROFESSIONAL EXPERIENCE
MICROSOFT CORPORATION LATAM
Microsoft Corporation (NASDAQ: MSFT) is an American multinational corporation headquartered in Redmond, Washington, United States that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. 92,000 employees, Ft. Lauderdale, Florida.
Business Analytics Manager 2014 - Present
Validate and challenge monthly budgeting process for Dynamics Americas. Analyze variance of Forecast versus Actual results and prepare slide decks for monthly and quarterly business reviews to upper management & Finance department.
Work with cross-functional teams to set targets and deadlines, develop plans, conduct analysis, measure results and improve processes. Consult with senior management to present data, propose solutions and identify opportunities for improvement.
Provide monthly and quarterly reports to senior management and business directors with insightful analysis and identify which KPI’s are not achieving targets while providing recommendations for improvement.
Responsible for the implementation and support of Data Integration, Business Intelligence, Master Data Management and Performance Management Solutions to business users across Americas. Deliver solutions to align with business priorities, simplify the decision making process, facilitate systems integration and make information a corporate asset.
Continue overall management and execution of responsibilities while in the “Business Analyst” role, continuing to strengthen organization’s data-driven execution and tools-based enablement.
Business and communication Analyst 2012 - 2014
Prepared monthly Business reviews cycles (Americas / Global) including all aspects of ROB’s (Report on Business) support including Budget, Operational and Financial Core Metrics to assist Directors understanding and managing their businesses.
Designed, developed, and delivered interactive and advanced dashboards solutions using MDX queries to the Office 365 cloud team of Brazil, Spain and Portugal, and for Dynamics Americas. Enabling high-quality at-scale decisions and having a comprehensive view of all Business areas and KPI’s.
Organized and implemented analytic data marts and business intelligence views for performance monitoring, measurement, evaluation vs. volume forecast. Recommended and designed ongoing process to improve program performance measurement.
Managed all aspects of the organization’s rhythm of the business, including scorecarding, general reporting, monthly business reviews, and topic reviews.
Established the first Corporate Communications rhythm of business for the Dynamics Latin America Director, and internal key stakeholder’s audience (Headquarters and Subsidiaries). To evaluate business internal performance as form of Executive newsletters.
BOMBARDIER RECREATIONAL PRODUCTS Latin America & Caribbean
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. BRP products are distributed in more than 90 countries, 5001-10,000 employees. Sunrise, Florida.
Senior Marketing / Business Analyst (Position relocated to Brazil) 2011 - 2011
Developed sales analysis templates reports in Excel and Power point and targeted accounts utilizing data from Comex (import/export data), and Cognos, which in turn provided timely up to date market share performance, reporting to senior management.
Conducted product launch events in Montreal, Canada / North Carolina US, contacted media, as well as merchandise and consulting vendors to secure elements of promotional plans.
Increased senior management’s awareness of industry from consumer behavior research projects, including public research, surveys, and focus groups hiring and working along with STARCOM (media communications agency in each country of Latin America).
Evaluated new opportunities for growth and expansion supporting sales team with historical sales data reports, prepared sales presentations emphasizing (demographics) for Brazil, Mexico, Colombia, Chile, Argentina and in the Caribbean to drive trial and increase awareness.
HBO LATIN AMERICA GROUP
HBO Latin America Group is a company which manages several cable networks in the region of Latin America. It is owned by Time Warner. 501-1000 employees, Coral Gables, Florida
Marketing /Business Analyst 2009 – 2011
Performed post-promotion analysis of marketing programs to determine profitability and share gains.
Conducted market and competitive analysis reports, and followed trends in the pay TV industry in South and Central America using research technical tools such as, TGI (consumer behavior data tool) and IBOPE (Int. Pay TV media data tool).
Retrieved data and conducted various weekly, monthly and quarterly analysis reports such as sales trends by brand (channels) effectiveness of (online) campaigns, and impact of television performance. Noted significant achievements as well as opportunities for growth and expansion internationally.
Managed behaviorally-based research projects (3 New Pay TV channels in Latin America during 2010) including proposal writing, methodology, instrument and sample development; field coordination, data coding, analysis, and report writing. Included customer and employee studies, communication audits, market analysis, positioning, and consumer studies.
PFIZER PHARMACEUTICAL COMPANY
Pfizer Incorporated is a global pharmaceutical company, ranking number one in sales in the world. The company is based in New York City, with its research headquarters in Groton, Connecticut, 10,001+ employees, Madrid, Spain
Marketing Research Analyst 2006 - 2008
Designed weekly and monthly analysis reports in Excel and into power point presentations utilizing IMS (Pharmaceutical data tool) and Nielsen (data warehouse tool) of sales performance, competition, markets, and price analysis of each product line of Spain increasing senior director’s awareness of industry.
Developed and prepared demographic sales analysis data and recommendations for “Chantix 2008” product launch campaign in each region of Spain to most effectively utilize marketing funds.
Gathered data to develop comprehensive marketing plans & competitor reports including price (cost, margins).
Performed power point presentations of each therapeutic areas development and performance on each field of action, sold to wholesale distributors, pharmacies and hospitals in Spain.
Support different departments such as; marketing, sales and finance regarding extracting data and writing and presenting reports to management including strategic recommendations.
TECHNOLOGICAL SKILLS
Knowledge in Microsoft Word, advanced excel (V Look-ups, Pivot Tables), SQL/Cubes, MDX queries, SharePoint, PowerPoint, Outlook, Market Research tools: IMS (Pharmaceutical Data Warehouse systems), Cognos, Fosse, Richie, Marsha (Marriott Hotel systems), Nielsen, (Data base), TGI (Consumer behavior tool) and Ibope Media (International TV research Data).
LANGUAGES
Bilingual: English and Spanish (Written and oral)
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