Project Management, Marketing, Advertising Professional

JALPA GANDHI DAVE

Phone 201-***-****

Email: **********@*****.***

SUMMARY OF SKILLS

Results-driven professional with a diverse background in marketing and advertising, strategic problem-

solver that welcomes challenges with a “whatever it takes” attitude, quick learner with capability to

quickly adapt and grow in a rapid-changing environment

- Project Management - Marketing Management - Media Planning -

- Business Development - Media Analytics -

PROFESSIONAL EXPERTISE

Becton Dickinson-Franklin Lakes, NJ

Client Services Representative

February 2015-Current

Responsibilities:

Managed and directed internal and external client projects from conception to completion with a 360

degree perspective for content and tactical planning

Effectively reviewed the reporting and client communication process and identified opportunities to

improve, streamline and automate reporting

Developed and maintained timelines, estimates, and budgets for marketing projects

Created strategic and creative briefs/assignment sheets with team for client to use for marketing and

advertising campaigns across business units/segment

Managed external and internal production and advertising agencies for media buying

Utilized professional expertise to lead and mentor junior colleagues/teammates

Experience developing and maintaining iPad apps for employees to use for sales and training utilizing the

Customer Centricity methodology

Coordinated all internal departments including Account Management, Design, Development, and QA to

ensure all projects were delivered by due date

Beacon Media Group, NJ

Senior Client Services/Media Strategist

July 2014-December 2014

Responsibilities:

Experience utilizing media metrics and research developed brand strategy and campaigns using with Daily

account management tasks such as, analyzing campaign results, tweaking campaign strategy to improve

ROI

Performing market research for campaigns to utilize for constructing an effective campaign strategy

Analyzing all campaigns for optimization and better p erformance for duration of flight using benchmark

metrics such as CTR, CPMs, CPCs, CPV

Effectively reviewed the reporting and client communication process and identified opportunities to

improve, streamline and automate reporting

Presented all results including metrics and insight on improvement and campaign components to client side

marketing executives

Developed presentations for new account pitches and to keep client’s updated on the latest and greatest in

the marketplace

Used Kantar, Nielsen, and other research tools to learn about competitive information when putting

together media plans and responding to RFPs

Maintain current budgets for all campaigns and track delivery of each campaign for advertising campaigns

Coordinate with all internal teams to ensure creative, media, and finance are all aligned for a timely start of

a campaign

Meet with all internal teams to track results and strategize for new and ongoing campaigns

Lead junior team mates and taught them skills and daily tasks for media camp aign strategizing and client

services

Simon Property Group-Roseland, NJ

Marketing Manager

March 2014-July 2014

Responsibilities:

Experienced in copywriting and proofing for all marketing collateral materials

Develop and recommend creative marketing strategies including sales volume and profit forecasts to meet

business goals

Managed external production and advertising agencies for TV, Print and Radio media buying

Experience using Kantar Media reports to analyze and compare competitive products when reviewing

advertising proposals for active campaigns

Experienced in directing and managing internal marketing and advertising projects from conception to

completion

Coordinated all marketing plans and strategy including online, print, radio, and TV effor t with agencies

Chief Media-New York, NY

Senior Account Executive

June 2010-May 2012

Responsibilities:

Experienced in constructing proposals and presentations for marketing managers on the client side to

present internally to upper management

Well versed in putting together and managing RFP’s from existing and potential clients for marketing

campaigns and strategy

Experienced in Nutraceutical, Diet/Weight Loss, Health &Beauty, and Pharmaceutical category products,

as well as other major categories for media planning

Experience using Kantar, MRI and IRI reports to analyze and compare competitive campaigns when

putting together media proposals for weekly participation in brainstorming meetings for all active and new

campaigns to grow client business

Manage all aspects of various integrated Short Form and Long Form Direct Response campaigns in terms

of TV, print, radio and online advertising mediums

Provide campaign projections, factoring back -end costs such as; COGS, fulfillment, telemarketing, creative

production, etc. to ensure profitability

Building hybrid models for DRTV/retail campaigns for successful roll -out and entrance into the retail

landscape

Manage CPM, CPC, CPO, MER metrics to ensure ROI goals are met

Bullpen Integrated Marketing-Encino, CA

Account Executive

July 2008-May 2010

Responsibilities:

Manage all aspects of various integrated Short Form and Long Form Direct Response campaigns in terms

of TV, print, radio and online advertising mediums

Building hybrid models for DRTV/retail campaigns for successful roll-out and entrance into the retail

landscape

Completed other tasks as assigned

TECHNICAL EXPERTISE

Lotus Notes, B2B Website, Company Intranet

Account Management:

Portal,CoreDirect, Strata, TNS, Microsoft

Other Tools:

Office Suite (Word, PowerPoint, Excel, Access

and Outlook), Adobe Acrobat, Adobe

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