Graphic Designer Sales

Graphic Designer/Product Designer

LATASHA BARRINGER *************@*****.*** • c. 404-***-**** • TashLeake.com

PROFESSIONAL SUMMARY:

As a Designer, with 7 years of experience in the design industry, I have been responsible for conceptualization, design,

technical specification, and development of products and packaging through print and production. Coupled with a formal

education in Graphic Design, I have been able to work closely with vendors and factories to ensure problems and solutions

are communicated and appropriately actioned to deliver quality 2D & 3D products.

TECHNICAL SKILLS & KNOWLEDGE:

-Textile Design & Development -Trend Forecasting & Identification

-Adobe Creative Suite

-Packaging Design & Specs -Excellent communication with

-Microsoft Office Suite

-Footwear Product Specifications overseas suppliers and developers

-Footwear construction, pattern

& Technical Packs - Hand Sketching

cutting, and sourcing

EXPERIENCE:

Zurn Industries, Inc. 03/15-Present

Erie, PA - Graphic Designer

-Work closely with Specifications Designer to build intriquite specification catalogs for Sales teams, using Adobe InDesign.

-Tag content within catalogs to create XML files; in order to automate production of digital publications.

-Create various product advertisement pages to be placed within specification catalogs.

Tash Leake 07/13-Present

Erie, PA- Design Consulting

-Sketched and provided footwear technical consulting for Piro Shoes for Spring/Summer and Fall 2014 seasons.

-Design various logos, websites, brand identity packages, and marketing assets for several small brands.

Pastry (Vida Shoes International) 11/09-07/13

New York, NY- Senior Footwear Designer/ Developer

-Managed Design Department - Designed and provided clear footwear product specifications and technical packs for

manufacturers from salesman’s samples to production samples under womens and juniors footwear brand, Pastry. The

brand operates ecommerce, retail, and wholesale businesses.

-Traveled overseas to effectively communicate with suppliers and developers, providing solutions to any product develop-

ment problems, and to ensure all products meet the industry standards, including each export country’s legal requirements.

-Reviewed and managed fitting and production samples. Advised on any necessary improvements to design, construction

and fitting.

-Coordinated with Sales and Marketing teams to monitor sampling and ensure compliance with production calendar.

-Collect, prepare, and present seasonal trend projections based on qualitative market research for proper stock keeping

unit (SKU) categories.

-Collaborated in line-building and merchandising showrooms.

-Attended industry trade shows for sourcing and to deliver product presentations at sales and key account meetings.

-Communicate with buyers and retailers for specific design requirements on Special Make-up Units (SMU).

-Provided support for apparel, bags, and accessories licensees.

-Managed and ensured learning experiences to assistant designers and interns.

Pastry (Vida Shoes International) 07/08-11/09

New York, NY- Graphic Designer/ Assistant Footwear Designer/ Developer

-Researched and presented all relevant forecasted trends in fashion by season on trend boards.

-Hand sketched, CAD’ed and provided technical specifications for footwear designs.

-Designed and developed textiles & brand assets for all licensees.

-Designed, developed, and oversaw production of all packaging (shoe boxes, shoe bags, tissue paper, shoe hangers)

-Traveled abroad to factories in Asia to oversee footwear and packaging development.

AllSmiles Multi-Media Production Studio 06/09-08/10

New York, NY- Graphic Designer/Fine Artist/ Online Content Editor

-Graphic designer & fine artist, responsible for AllSmiles brand identity upkeep and graphic designs clients.

-Compiled various creative concepts for projects/events (i.e. photoshoots, networking events, listening events, etc.)

-Assisted in keeping current the company’s online content and social media platforms.

ACHIEVEMENTS:

-Multiple footwear design features in Teen Vogue and Seventeen magazines.

-Transitioned and improved the aesthetic of Pastry brand in order to acquire our most successful business driving accounts.

(Journey’s, Foot Locker Europe, and international distributor, Fashion Instinct.)

EDUCATION:

Monmouth University - West Long Branch, NJ - 2004-2008 - BA in Graphic Design/Computer Graphics

- Minor in Information Technology

REFERENCES AVAILABLE UPON REQUEST

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