Marketing Manager

MIKE GREENE

415-***-**** ***********@*****.***

ONLINE MARKETING PROFESSIONAL

Accomplished marketing professional with broad traditional and digital marketing experience, encompassing volume lead generation through a variety of channels to include PPC, content syndication/delivery, email, display, and social media, creative development, media planning & buying, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment.

Extensive experience in:

Demand generation strategies

Lead management/nurturing

Email marketing

Critical/analytical thinking

Marketing automation

Social media

Responsive web design

Web analytics/optimization

CAREER HISTORY & ACCOMPLISHMENTS

BINWISE, San Francisco, CA 2014 – Present

A SaaS solution for restaurants to manage their beverage management programs with inventory and analytics.

Online Marketing Strategist

Responsible for all inbound lead generation through:

oPaid content marketing campaigns through LinkedIn and Twitter

oContent marketing through social media

oAdvertising/media buys through leading industry publications

Lead management through Salesforce administration

Redesigned/manage corporate website

Content creation: eBooks, case studies, white papers, sell sheets and press releases

SWRVE, San Francisco, CA 2013 – 2014

A mobile marketing automation platform offering in-app marketing, analytics, a/b testing and messaging services to mobile app/game development companies.

Digital Marketing Manager

Responsible for all inbound lead generation through:

oSearch advertising: Google AdWords & Microsoft Bing Ads

oPaid social campaigns through LinkedIn and Twitter

oContent marketing through social media (Twitter, LinkedIn, Facebook, Google Plus), content syndication (Outbrain) and the company blog

Lead management through Salesforce administration and Marketo marketing automation

Design/produce tradeshow graphics, printed collateral and giveaways

EXAMSOFT, Dallas, TX 2012 – 2013

Market-leading provider of solutions for computer-based assessment and analytics for higher education.

Marketing Systems Manager

Email marketing: bulk, automated and drip/nurturing through use of Pardot marketing automation

Salesforce administrator

Analytics and metrics reporting via Google Analytics, Salesforce and Pardot

Lead generation

Search engine marketing through Google AdWords and self-designed/coded landing pages with multivariate testing

Managed team of outbound lead generation researchers

Microsite design and development with Drupal and WordPress

3D SYSTEMS, Dallas, TX 2011 – 2012

A global, integrated solutions 3D printing company specializing in 3D printers, print materials, custom-parts services and 3D imaging/customization software.

Online Marketing Manager

Email marketing: bulk, automated and drip/nurturing through use of Pardot marketing automation

Analytics and metrics reporting via Google Analytics and Pardot

Lead generation through search engine marketing via multiple Google AdWords campaigns and self-designed/coded landing pages with multivariate testing

Microsite design and development

CENTURY PAYMENTS, Frisco, TX 2010 – 2011

Century Payments is a provider of merchant payment processing services and equipment, exceeding $1Billon monthly processing volume.

Online Marketing Manager

Brought all marketing efforts, previously managed by multiple outside vendors, inside the company, increasing revenue and responsiveness

Analytics and metrics reporting via Google Analytics

Microsite design and development

Traditional print page layout/design to include training manuals, forms, flyers, bulk mail, promotional items, and tradeshow graphics

ENCORE PAYMENT SYSTEMS, Addison, TX 2005 – 2008

Established in 2004, Encore Payment Systems is the parent of two additional merchant processing sales organizations.

Marketing Manager

Analytics and metrics reporting via Google Analytics

Microsite design and development

Traditional print page layout/design to include training manuals, forms, flyers, bulk mail, promotional items, and tradeshow graphics

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