Allyson L. Russo

*** ******* ***** *****

Apt. **17

Tampa, FL 33602

941-***-****

acp8i7@r.postjobfree.com

EDUCATION

Bachelor of Science in Advertising May 2012

University of Florida, Gainesville, FL

PROFESSIONAL EXPERIENCE

Media Coordinator, PP+K January 2015 - Present

Tampa, FL

• Worked with media planners and buyers to execute campaigns for advertising clients

• Managed communication with media vendors in television, radio, print, outdoor and other non-traditional advertising mediums

• Presented campaign recommendations to clients with solutions and ideas to maximize their reach while staying within budget to reach goals

• Researched past campaigns and stayed ahead on industry trends to ensure clients are ahead of their competition in reaching target audiences

• Build, plan and buy media for clients including but not limited to LegoLand Florida, GTE Financial, Visit Tampa Bay and The Lowry Park Zoo

Digital Traffic Coordinator, Tampa Bay Times September 2014 - January 2015

St. Petersburg, FL

• Worked closely with field sales reps to draw up media plans for running on Tampabay.com

• Monitored, optimized and analyzed campaigns to improve campaign performance

• Independently made decisions based on campaign statistics to improve and maximize ad click-

through and ROI

• Utilized Google DoubleClick software to launch campaigns in timely manner to ensure they run

their full course and maximize the performance level while keeping both internal and external deadlines and goals in mind.

Operations Specialist, RevContent, a Clickbooth.com Product May 2012 - September 2014

Sarasota, FL

• Monitored Cost Per Click (CPC) profitability and determined which changes to make in order to ensure highest return on investment.

• Optimized campaign copy/creative to maximize click through rate.

• Monitored campaign performance by source and category while effectively communicating with Account Executives to develop and execute strategies

based on findings.

• Created and analyzed reports that will help CPC team make big picture decisions.

• Implemented changes on campaigns

• Research, prospect and qualify potential advertisers running on competitor networks to increase, enhance and diversify advertiser client base.

The Independent Florida Alligator

Gainesville, FL

Intern Coordinator December 2011 - April 2012

Interviewed and hired a team of interns

•

Assigned interns to account executives to shadow for a semester

•

Taught a weekly class to teach specific aspects of print and digital advertising

•

Tracked interns' development over the course of the semester

•

Advertising Account Executive August 2010 - December 2011

• Managed large geographic territories in Gainesville, Florida

• Made daily in person sales calls to clients within sales territories

• Created and maintained hundreds of client relationships

Produced over $40,000 in advertising revenue each semester

•

Recognized as Sales Representative of the Month in January 2011 and October 2011

•

Advertising Intern January 2010 - April 2010

• Shadowed a sales representative and assisted them in daily tasks.

• Produced over $40,000 in advertising revenue each semester

• Recognized as Sales Representative of the Month in January 2011 and October 201

• Took part in a weekly meeting to learn basics of print advertising

• Made phone calls and sent emails to potential local advertisers

INVOLVEMENT

Executive Board Member/Choreographer, Dancin’ Gators August 2008- May 2012

University of Florida

• Choreographed and taught a routine to a group every semester in preparation for an end of semester performance

• Served as costume director for one year organizing the costuming of over thirty dances each semester

• Served as social director for one year and organized monthly social events at local venues for members to get to know one another

• Performed in end of semester performances

Alpha Epsilon Phi Sorority August 2008 – May 2012

University of Florida

• Participated in chapter-wide events

• Took part in philanthropic events sponsored by other campus organizations

• Helped to put on two yearly philanthropy events supporting the Elizabeth Glaser Pediatric Aids

Foundation

SKILLS

Computer: Microsoft Office, Basic functions of Adobe Photoshop and InDesign, Google Analytics, Google

Doubleclick for Publishers, Nielsen SmartPlus, MRI- Market Research Insight,

Language: Spanish (Conversational)

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