Marketing and Sales Professional

MURRAY EDWARDS LEWIS

*** ****** ******** (***) **8 – 4493

Mississauga, ON L5V 2G4 ************@*****.***

OBJECTIVE

A Sales/Marketing position in an entrepreneurial culture

HIGHLIGHTS OF QUALIFICATIONS

Over 15 years experience in pharmaceutical sales and marketing, including business development, strategic planning and client relations

Master’s in Business Administration – Marketing and Certified Marketing Specialist

Strong skills in market research, promotional strategies and task planning/coordination resulting in nomination for Innovation award for development of web-based marketing programs for physicians

Expertise in successfully launching new topical psoriasis product to family physician while maintaining market leader position of existing product

Outstanding skills in product launch processes including competitor analysis, target audience segmentation and product positioning

In depth knowledge and execution of coaching methodologies to exceed client expectations

Excellent selling and resource optimization skills resulting in achievement of sales increase of 1900% over a 5 year period

Proficient in MS Word, MS Excel and MS PowerPoint

SKILLS AND EXPERIENCE

Marketing

Identified/prospected new business opportunities by analyzing market needs, developing and implementing marketing strategies and promotional campaigns while managing budget

Led development, execution and coordination of short and long term marketing plans

Implemented innovative strategic planning tactics, investments and partnerships with key internal and external stakeholders

Analyzed and investigated opportunities for optimal product pricing

Collaborated with medical and sales team to develop promotional materials aligned with brand plan

Conducted research, monitored and forecasted marketplace trends to establish suitable marketing plans

Exceeded sales and market share objectives through forming strong working relationships with top Canadian and international key opinion leaders

Collaborated with wholesalers and pharmacies to ensure constant supply of product to customers

Sales

Formulated and implemented marketing and sales strategies to exceed territory business objectives including sales and growth targets

Completed daily/weekly reports including call recording, expense and sample distribution to time requirements and provided regular updates to management to facilitate decision making

Established and maintained strong relationships with health care professionals and advised distributors on policies and procedures to ensure operational effectiveness of business

Exceeded customer expectations when resolving complaints by providing support and taking prompt measures such as data collection, inquiry investigation, documentation and follow up

Collaborated with sales management, marketing and medical teams to assess sales targets, marketing strategies, identify new business and expand territory

Coaching

Guided clients to help realize self-awareness of strengths, values, beliefs, assumptions and stories

Assisted clients in clarifying thinking processes and taking accountability for commitments and personal growth/actions

Empowered and engaged clients to resolve issues by encouraging creative problem-solving and generating multiple options

Planned and organized weekly/bi-weekly coaching sessions to help clients assess personal/business goals and develop skills to deal with challenges

EMPLOYMENT HISTORY

Pharmaceutical Sales Representative 2014 - Present

ERFA Canada

Sales Representative 2013 – 2014

Canadian Scholarship Trust Consultants, Toronto

Specialty Representative 2013 – 2013

Impres Pharma, Toronto

Product Manager 2002 – 2012

LEO Pharma, Thornhill

Medical Sales Representative 2000 – 2002

LEO Pharma, Toronto

Pharmaceutical Sales Representative 1990 – 2000

Draxis Health Inc. (Spectropharm Dermatology), Toronto

EDUCATION

Certified Marketing Specialist 2010

Canadian Marketing Association

Master’s in Business Administration – Marketing 1996

Schulich School of Business, York University, Toronto, ON

Bachelor of Science – Kinesiology 1985

University of Waterloo, Waterloo, ON

PROFESSIONAL DEVELOPMENT COURSES

Personal Trainer Specialist 2014

Canfitpro

Adler Trained Professional Coach 2014

Adler International Learning

Facilitative Leadership 2008

Schulich School of Business, Toronto, ON

Project Management 2009

Schulich School of Business, Toronto, ON

Measuring Marketing ROI: Making Highly Profitable Marketing Decisions 2010

Schulich School of Business, Toronto, ON

MEMBERSHIPS AND AFFILIATIONS

Member, International Coach Federation 2014 - 2015

Member, Ontario Pharmaceutical Marketing Association, Canada, 2002 – 2012

Member, Canadian Professional Sales Association 1990 – 2010

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