Web Consultant
Resume:
Bank
Street
w
Potomac
Falls,
VA
20165
BARBARA
B.
REED
PMP,
CSM
www.linkedin.com/in/babarareed/
/
(cell)
w
*********@*****.***
PROJECT
&
MARKETING
MANAGEMENT
A
results-
driven
B2B
/
B2C
hands-
on
project
manager
&
marketing
professional
with
a
well-
rounded
background
across
traditional
and
digital
marketing
disciplines,
multiple
industries
&
business
environments
-
-
from
startup
to
global
operations.
Holds
a
passion
for
research-
based
marketing
excellence
and
is
proven
to
achieve
focused
project
execution
through
planning,
organizing,
creative
problem
solving,
consensus
building,
and
inspiring
peak
performance
from
teams.
Core
competencies
include:
-
Website
Development,
Testing,
Launch
&
Analysis
-
Social
Media,
Direct
&
Website
Marketing
&
Analysis
-
Agency,
Vendor
&
Team
Management
-
Market
Analysis/Research
-
Corporate
Branding,
Messaging
&
Positioning
-
Budget
Development
&
Management
CAREER
HIGHLIGHTS
FEDERATED
WIRELESS
(Privately
held,
technology
start-
up)
Feb
2015-
Present
DIRECTOR
OF
MARKETING.
Developing
small
interim
web
site
while
building
a
robust
SEO-
optimized
site;
developing
new
corporate
&
product
brands
with
agency
including
collateral,
logos,
and
iconography.
Created
social
media
plan
&
posted
to
four
key
platforms;
utilized
analytics
to
inform
decisions;
developed
social
media
policy
and
user
guides.
Researched
vertical
markets,
created
use
cases,
and
developed
trade
show
plan.
Developed
strategic
marketing
plan
for
the
year.
TAPROOT
FOUNDATION
(Nonprofit
organization
serving
not-
for-
profits
in
the
DC
Metro
area)
Oct
2014-
Present
PROJECT
MANAGER,
WEBSITE
DEVELOPMENT.
Pro
bono
management
of
arts
Word
Press
website,
oversee
team
of
4.
BECHTEL
(Via
The
Creative
Group,
as
Contractor)–
Reston,
VA
March
2014-
Sep
2014
PROJECT
MANAGER
CORPORATE
WEBSITE,
CONTRACTOR.
Complete
refresh
of
site
that
included
new
site
architecture,
responsive
design,
robust
tagged
content
for
search
&
filter
functionality,
localization,
and
technical
backend
improvements,
using
waterfall
&
agile
methodologies
in
a
.Net
environment.
Implemented
new
content
management
system
(CMS)
and
oversaw
content
creation.
Led
a
team
of
designers,
developers
and
content
owners;
gathered
requirements,
performed
analysis,
review,
and
inventory
of
current
site;
developed
internal
production
schedules;
oversaw
development
through
user
testing
&
acceptance.
Developed
personas
for
user
testing,
provided
input
to
UX
best
practices,
reviewed
wireframes
&
mock-
ups.
Established
asset
guidelines
for
video
&
photography,
developed
&
authored
training
materials
including
CMS
quick-
start
user
manual.
Kept
project
on
track
while
mitigating
risks.
Contributed
directly
to
site
structure,
asset
library,
page
development,
and
approvals
for
content
&
assets.
Utilized
Analytics,
Moz,
&
ScreamingFrog
for
analytics.
Created
work
breakdown
structure,
roadmaps,
prepared
as-
is
status
of
site,
captured
analytics
for
post-
launch
comparison,
assured
Section
508
compliance
and
quality
search
engine
optimization
(SEO).
Captured
subsequent
phase
functionality
requirements,
wrote
process
guidelines,
captured
lessons
learned,
and
authored
project
plan.
FELD
ENTERTAINMENT
–
Vienna,
VA
(global,
privately
held
live
show
production
company
which
operates
Ringling
Bros.
and
Barnum
&
Bailey®
circus,
Disney
On
Ice,
MonsterJam®
and
Marvel
Universe
LIVE!)
Jan
2013-
Dec
2013
PROJECT
MANAGER,
INTERNAL
WEBSITE,
CONTRACTOR.
Led
requirements
analysis,
content
creation,
creative
execution,
development,
build-
out,
testing
and
launch
using
software
as
service
in
support
of
dispersed
sales
force.
Liaised
with
internal
departments
including
IT
and
3rd
party
developer
partners
on
technical
development/improvements.
Communicated
with
stakeholders,
particularly
sales,
brand
and
legal
departments;
maintained
requirements
traceability.
Utilized
traditional
waterfall
development
at
start
of
project
and
agile
as
software
was
developed,
tested,
and
launched.
Oversight
of
small
team,
created
asset
guidelines
&
drove
template
development
for
online
and
in-
house
use
while
maintaining
strict
brand
standards;
developed
&
authored
training
materials
including
microsite,
user
manual,
PowerPoint
and
online
video
demonstrations.
Trained
users
via
webinars.
Created
&
executed
a
brand
&
marketing
plan
including
direct
&
mobile.
Site
built
with
HTML,
CSS,
Microsoft
SQL,
and
JavaScript
utilizing
PageFlex
Storefront.
Created
product
road
maps.
Analyzed
current/future
collateral
for
website
integration;
wrote
product
development
briefs;
gathered
and
authored
requirements
documentation.
…continued
BARBARA
B.
REED P A G E
2
TEAM
VELOCITY
MARKETING
–
Dulles,
VA
(privately
held
automotive
industry
marketing
company)
Jun
2012-
Nov
2012
ACCOUNT
MANAGER.
Held
accountability
for
portfolio
of
20
client
accounts
ranging
in
size
from
$6,000
to
$30,000
in
monthly,
targeted
direct
marketing
spend.
Managed
client
relationships,
strategies,
budgets,
monthly
campaigns
for
direct
mail,
mobile,
email,
micro
sites,
landing
pages,
website
and
in-
dealership
marketing.
Utilized
SEO,
SEM,
geo-
targeting,
AdWords,
and
CallReVu.
Performed
market
research
and
oversaw
reporting
and
presentation
of
Analytics
and
response
performance
tracking
for
a
360
sales
and
service
marketing
program
view.
Continuously
researched
and
recommend
best
practices
and
process
improvements
for
and
CRM
systems.
FELD
ENTERTAINMENT
Sep
2008-
June
2012
SENIOR
MANAGER
–
CORPORATE
&
CREATIVE
SERVICES,
Sept
2008-
June
2012,
reported
to
VP
Marketing.
Directed
intensive
department
serving
entire
company
($5M+
annual
spend).
Managed
vendor
relationships
(contracts/pricing).
Oversaw
quality
control.
Managed
small
team
directly
and
indirectly.
Change
leader
that
moved
company
from
traditional
to
print-
on-
demand;
slashed
costs,
expanded
capabilities.
Spearheaded
consolidation
of
vendor
base.
Wrote
RFQ,
hired
new
partner,
negotiated
improved
pricing
and
rebate
program.
Cut
costs
an
estimated
$500,000
in
the
first
6
months
with
continual
monthly
savings
of
$2-
10K.
Oversaw
production,
printing,
press
inspections
&
delivery
of
consumer
program
books
for
all
properties.
Ideation
and
creative
direction
for
new
products
working
with
designers
and
vendor
to
achieve
unique
results.
PHOENIX
CREATIVE
GROUP,
LLC
–
Potomac
Falls,
VA
(phoenixcreativegroup.com)
May
2002-
June
2007
DIRECTOR
OF
OPERATIONS
/
ACCOUNT
DIRECTOR.
Led
vision
&
requirements
gathering
sessions;
researched
competition/created
competitor
matrices;
strategized/translated
messaging,
oversaw
creative
execution;
developed
budgets
&
project
plans;
selected
marketing
channels.
Work
included
web,
print,
radio,
direct/electronic
mail,
digital,
sales
collateral,
annual
reports,
events/tradeshows,
packaging,
product
naming/trademarks.
Developed
5
websites.
Managed
staff,
freelancers
&
vendors.
Drove
comprehensive
rebranding
of
Mutual-
fund
Company;
resulted
in
10+%
growth
in
new
business.
Major
accounts
management
for
industries
including
financial,
manufacturing,
security,
software
and
technology.
Created
comprehensive
Internal
marketing
and
brand
campaigns
for
Lafarge
North
America
and
American
Woodmark.
Clients
included
NRECA,
Lafarge
North
America,
American
Woodmark,
LCC,
and
IMS
Systems
among
others
AKOPIA/IBASIS/EXACTONE/AMR.
CHEMICAL
SOCIETY
–
Metro
DC
(Private
and
Public
Companies)
July
2001-
Apr
2002
DIRECTOR
OF
MARKETING.
Developed
&
executed
marketing
communication
plans
for
companies
that
included
collateral,
events/tradeshows,
advertising,
websites/microsites,
presentations,
media
plans,
and
messaging.
Piloted
new
market
and
product
launches.
Interviewed,
hired,
and
managed
agencies,
writers,
photographers
and
exhibit
houses.
ALPERT
&
ALPERT,
INC.
–
Herndon,
VA,
25-
year
old
marketing
communications
agency
May
1998-
June
2001
SENIOR
ACCOUNT
EXECUTIVE
(2000-
2001)
/
ACCOUNT
EXECUTIVE
(1998-
2000).
Developed
comprehensive
strategic
marketing
plans
and
guided
all
aspects
of
tactical
execution.
Oversaw
market
research,
advertising,
direct
&
online
marketing,
tradeshows/events,
websites,
search
engine
optimization,
landing
pages,
banner
ads,
micro
sites,
and
analytics.
Collaborated
in
authoring
RFP
that
landed
$500,000
account;
simultaneously
managed
two
large
full-
service
accounts.
Contributed
to
multi-
product
market
launch
of
international
software
company.
Managed
corporate
accounts:
Whitehill
Technologies,
Lafarge
North
America,
American
Woodmark,
and
ARC.
EDUCATION
&
ADDITIONAL
QUALIFICATIONS
Project
Management
Professional
(PMP)
September
2014;
Certified
Scrum
Master
(CSM)
December
2014
Bachelor
of
Arts,
Communication
Design:
Virginia
Tech
–
Blacksburg,
VA
Software/Systems:
MS
Office
(Word,
Excel,
PowerPoint,
Project,
Outlook),
Adobe
Creative
Suite,
BrightCove,
3PlayMedia,
GatherContent,
BaseCamp,
CMS-
Kentico,
SharePoint;
CRM-
Salesforce.com,
ExactTarget,
Campaign
Monitor,
CallReVu;
DAM-
Open
Text
Media
Manager;
WebTrends,
Analytics;
Mac
and
PC
Platforms.
Volunteer
Work:
Oct
2014-
Jan
2015,
Project
Management
Day
of
Service.
Served
on
PMO
Marketing
Team
to
raise
funds,
awareness,
and
recruited
300
volunteer
PM’s
to
help
100
non-
profits
in
an
all
day
Scope-
a-
Thon.
Contact this candidate